The Events Marketing Manager is a key role that will help EHOB drive sales through tradeshows and support leadership and sales training with meeting logistics. This person will lead all logistics for National Sales Meetings and provide additional support to the marketing team.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties as assigned.
Drive product sales through tradeshows:
Maintain all show relationships with host trade show associations.
Develop our tradeshow strategy, align on which ones we will attend, what size both we should have, objective, what products will be featured, what activities (speakers, breakfast, lanyards, etc.) we will support, what give aways and activities we will have to drive booth traffic
Own ordering the appropriate supplies/event inventory including collateral, promotional items, etc.
Own booth vendor selection with yearly evaluation of quality and cost
Own booth design and layout working with external vendor
Attend all appropriate shows as defined by Marketing Leadership owning all onsite activities ensuring each show successfully hits our established objectives
Determine if we have dinner meetings at each, who will take the lead, who will attend, planning all logistics
Develop the pre and post tradeshow communication plan in coordination with the marketing lead, emails prior to the event and follow up post
Ensure the booth has proper staffing (working with sales leadership)
Schedule and lead preshow meetings setting clear expectations for all attending
Own the tradeshow budget and track all expenses
Pack and ship needed supplies and samples for tradeshows
Track ROI and provide quarterly overview to Executive Vice President
Additional responsibilities as requested
Meeting Logistics
Work with Senior Leadership around ad hoc meetings owning all logistics
Work with Sales Leadership to support quarterly Regional Manager/Corporate Accounts meetings owning all logistics
Pack and ship needed supplies and samples
Additional responsibilities as requested
Lead all logistics and planning for National Sale Meetings
Work with leadership to determine overall budget, city selection, hotel selection (onsite visits prior)
Work with Sales, Sales Training, Marketing leadership around agenda owning all meeting logistics, hotel rooms, meeting rooms, transportation, meals
Pack and ship needed supplies and samples for tradeshowsAdditional responsibilities as requested
Additional Marketing Support
Manage the marketing budget
Management of marketing platforms and respective vendors relations, including but not limited to Bynder, Gelato, Monday.com, Gear Site, MailChimp, etc.
Additional responsibilities as requested
Qualifications Education and/or Experience
Bachelor’s in marketing/event management/meeting planning or related discipline
2+ years of related marketing/tradeshow/meeting planning experience
Proven experience planning and executing large events, trade shows, meetings, etc.
Experience working with a sales team
Other Skills
Highly organized with an ability to manage resources, budgets, and onsite personnel
Strong communication skills – written and oral
Capacity to manage multiple projects simultaneously
Creative, innovative, and always think outside the box
Highly organized and proficient at managing multiple projects at a time
Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently
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To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties as assigned.
Drive product sales through tradeshows:
Maintain all show relationships with host trade show associations.
Develop our tradeshow strategy, align on which ones we will attend, what size both we should have, objective, what products will be featured, what activities (speakers, breakfast, lanyards, etc.) we will support, what give aways and activities we will have to drive booth traffic
Own ordering the appropriate supplies/event inventory including collateral, promotional items, etc.
Own booth vendor selection with yearly evaluation of quality and cost
Own booth design and layout working with external vendor
Attend all appropriate shows as defined by Marketing Leadership owning all onsite activities ensuring each show successfully hits our established objectives
Determine if we have dinner meetings at each, who will take the lead, who will attend, planning all logistics
Develop the pre and post tradeshow communication plan in coordination with the marketing lead, emails prior to the event and follow up post
Ensure the booth has proper staffing (working with sales leadership)
Schedule and lead preshow meetings setting clear expectations for all attending
Own the tradeshow budget and track all expenses
Pack and ship needed supplies and samples for tradeshows
Track ROI and provide quarterly overview to Executive Vice President
Additional responsibilities as requested
Meeting Logistics
Work with Senior Leadership around ad hoc meetings owning all logistics
Work with Sales Leadership to support quarterly Regional Manager/Corporate Accounts meetings owning all logistics
Pack and ship needed supplies and samples
Additional responsibilities as requested
Lead all logistics and planning for National Sale Meetings
Work with leadership to determine overall budget, city selection, hotel selection (onsite visits prior)
Work with Sales, Sales Training, Marketing leadership around agenda owning all meeting logistics, hotel rooms, meeting rooms, transportation, meals
Pack and ship needed supplies and samples for tradeshowsAdditional responsibilities as requested
Additional Marketing Support
Manage the marketing budget
Management of marketing platforms and respective vendors relations, including but not limited to Bynder, Gelato, Monday.com, Gear Site, MailChimp, etc.
Additional responsibilities as requested
Qualifications Education and/or Experience
Bachelor’s in marketing/event management/meeting planning or related discipline
2+ years of related marketing/tradeshow/meeting planning experience
Proven experience planning and executing large events, trade shows, meetings, etc.
Experience working with a sales team
Other Skills
Highly organized with an ability to manage resources, budgets, and onsite personnel
Strong communication skills – written and oral
Capacity to manage multiple projects simultaneously
Creative, innovative, and always think outside the box
Highly organized and proficient at managing multiple projects at a time
Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently
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