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Digital Marketing Manager, (De-Fi/Web3)

1inch Group, New Bremen, Ohio, United States

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1inch is the DeFi ecosystem building financial freedom for everyone. 1inch products help users and builders trade, hold and track digital assets - with the self‑custody, comprehensive security and the intuitive user experience they need to unlock the potential of true crypto ownership. 1inch protocols and APIs provide core infrastructure across the DeFi industry and beyond.

So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry‑changing team.

Location: We prioritise candidates who are based in Dubai then consider those working remotely in one of our European Hub Locations (UK, Spain or Germany).

As a Digital Marketing Manager focused on Digital Growth, this role is less about broad brand awareness and more about measurable user acquisition and conversion. As a key part of 1inch's Digital & Growth team you will work closely with Brand, Product, and BD and act as the engine behind the company’s expansion, using data‑driven performance marketing to scale the user base. Unlike traditional marketing roles, this position sits at the intersection of product and performance, requiring you to turn complex Web3 product launches into high‑converting paid ads, lifecycle emails, and strategic growth partnerships.

Responsibilities

Paid Growth: Run and optimise multi‑channel ad campaigns to scale user acquisition

Performance Analysis: Track and improve campaign ROI, engagement, and conversion metrics

Lifecycle Marketing: Plan and execute automated email campaigns for product updates and retention

KOL Coordination: Manage influencer activations and track the output of key creators

Partnership Activation: Identify and execute co‑marketing opportunities and paid media placements

Project Ownership: Maintain end‑to‑end timelines, deliverables, and documentation in Confluence

Cross‑Team Synergy: Align with Brand, Product, and BD teams to support major integrations

Requirements

Experience: 3–5+ years in digital/growth marketing, preferably within Web3 or tech

Paid Media Mastery: Proven track record of running and scaling successful paid ad campaigns

Tool Proficiency: Experience with email automation platforms like Mailchimp, Brevo, or Hubspot

Analytics Focus: Skilled in using Google Analytics, Looker Studio, Mixpanel, or Dune

Project Management: Strong ability to coordinate complex deliverables across multiple stakeholders

Execution Mindset: A hands‑on approach with high levels of accountability and attention to detail

Async Collaboration: Comfortable working independently within a global, remote‑first structure

Communication: Clear and concise written and verbal English skills for internal reporting

Skills

Data‑Driven Strategy: Ability to translate raw performance data into actionable growth tactics

Funnel Optimisation: Expertise in identifying and resolving friction points in the user journey

Stakeholder Management: Competency in aligning diverse teams toward shared growth milestones

Technical Writing: Ability to maintain clear, audit‑ready campaign documentation and guides

Agile Adaptability: Capable of pivoting strategies quickly in a fast‑moving market

Nice to Have

DeFi Expertise: Prior experience specifically within DeFi or Web3 growth ecosystems

Community Growth: Experience managing ambassador or community‑led marketing programmes

Crypto Benchmarking: Knowledge of specific performance benchmarks for cryptocurrency advertising

Asset Production: Experience overseeing the creation of high‑performing ad creatives

Ecosystem Familiarity: Strong understanding of the 1inch network and its competitors

Why you'll love working with us

Join a young, creative team in a fast‑paced and supportive environment

We’re open to new ideas — if you’ve got a vision, pitch it and make it happen

Enjoy competitive pay that matches your skills and experience

Be part of a company that’s shaping the future of DeFi

Take time when you need it — we offer unlimited vacation days

Get fully compensated for your work gear — we’ll set you up for success

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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