Marketing Manager - Financial Services and Investment Research
BCA Research, New York, New York, us, 10261
BCA Research is the leading independent provider of global investment research. For more than 75 years, our insights have guided institutional investors in making better decisions across volatile and complex markets.
Role Overview As we expand our marketing capabilities, we are seeking a strategic, detail-oriented, and results-driven
Marketing Manager
to help bring our product marketing and thought leadership programs to life.
Reporting to the VP, Product Marketing, this role will plan, coordinate, and execute marketing initiatives that strengthen BCA’s positioning, support go-to-market execution, and amplify our voice across channels – including content, web, social media, and partnerships.
You’ll collaborate closely with colleagues across Product Marketing, Demand Generation, Research, Sales, and Partnerships to ensure BCA’s story is delivered with consistency, clarity, and impact.
Content & Campaign Execution
Create and edit marketing copy (social media, email, landing pages, thought leadership summaries) with a focus on clarity and consistency.
Manage the marketing content calendar, ensuring alignment across product marketing, research, and partner initiatives.
Oversee creation and distribution of marketing materials such as blogs, white papers, case studies, and video scripts.
Collaborate with the Demand Generation team to deploy campaigns through digital channels.
Ensure all marketing materials reflect BCA’s brand voice, positioning, and visual standards.
Web & Content Coordination
Collaborate with the Product, Research and Digital teams to ensure BCA’s website content accurately represents our products and thought leadership.
Manage content updates to product pages, campaign landing pages, and research content sections.
Collaborate with agencies and the Demand Generation team on SEO recommendations, ensuring content visibility and discoverability.
Ensure all web content is consistent with BCA’s messaging and brand standards.
Partner Marketing & Events
Support the VP, Product Marketing in planning and executing co-branded marketing initiatives with strategic partners such as Bloomberg, Macrobond, AlphaSense, and WIND.
Manage campaign timelines, content deliverables, and internal approvals for joint events and communications.
Collaborate with the Partnerships and Research teams to surface compelling stories and market insights for partner programs.
Serve as project manager for cross-departmental marketing initiatives, tracking milestones, managing workflows, and ensuring timely delivery.
Coordinate marketing contributions to product launches, client communications, and campaigns.
Collaborate closely with internal partners to ensure channel alignment and consistent audience experience.
Qualifications
6-8 years of experience in B2B marketing, with at least 2 years in financial services, data analytics, or SaaS.
Recent experience in investment research, research services or financial services industry is required.
Global marketing experience required.
Bachelor’s degree in marketing, communications, or a related field.
Strong writing, editing, and storytelling skills - capable of simplifying complex concepts.
Demonstrated success in managing content programs and social media for professional audiences.
Experience coordinating multi-stakeholder projects and ensuring smooth cross-functional collaboration.
Data-driven mindset—able to use insights to inform content strategy.
Familiarity with HubSpot, Salesforce, and GA4 is preferred.
SEO optimization skills a strong plus.
Highly organized, detail-oriented, and proactive.
Strong interpersonal and communication skills; able to build relationships across departments.
#J-18808-Ljbffr
Role Overview As we expand our marketing capabilities, we are seeking a strategic, detail-oriented, and results-driven
Marketing Manager
to help bring our product marketing and thought leadership programs to life.
Reporting to the VP, Product Marketing, this role will plan, coordinate, and execute marketing initiatives that strengthen BCA’s positioning, support go-to-market execution, and amplify our voice across channels – including content, web, social media, and partnerships.
You’ll collaborate closely with colleagues across Product Marketing, Demand Generation, Research, Sales, and Partnerships to ensure BCA’s story is delivered with consistency, clarity, and impact.
Content & Campaign Execution
Create and edit marketing copy (social media, email, landing pages, thought leadership summaries) with a focus on clarity and consistency.
Manage the marketing content calendar, ensuring alignment across product marketing, research, and partner initiatives.
Oversee creation and distribution of marketing materials such as blogs, white papers, case studies, and video scripts.
Collaborate with the Demand Generation team to deploy campaigns through digital channels.
Ensure all marketing materials reflect BCA’s brand voice, positioning, and visual standards.
Web & Content Coordination
Collaborate with the Product, Research and Digital teams to ensure BCA’s website content accurately represents our products and thought leadership.
Manage content updates to product pages, campaign landing pages, and research content sections.
Collaborate with agencies and the Demand Generation team on SEO recommendations, ensuring content visibility and discoverability.
Ensure all web content is consistent with BCA’s messaging and brand standards.
Partner Marketing & Events
Support the VP, Product Marketing in planning and executing co-branded marketing initiatives with strategic partners such as Bloomberg, Macrobond, AlphaSense, and WIND.
Manage campaign timelines, content deliverables, and internal approvals for joint events and communications.
Collaborate with the Partnerships and Research teams to surface compelling stories and market insights for partner programs.
Serve as project manager for cross-departmental marketing initiatives, tracking milestones, managing workflows, and ensuring timely delivery.
Coordinate marketing contributions to product launches, client communications, and campaigns.
Collaborate closely with internal partners to ensure channel alignment and consistent audience experience.
Qualifications
6-8 years of experience in B2B marketing, with at least 2 years in financial services, data analytics, or SaaS.
Recent experience in investment research, research services or financial services industry is required.
Global marketing experience required.
Bachelor’s degree in marketing, communications, or a related field.
Strong writing, editing, and storytelling skills - capable of simplifying complex concepts.
Demonstrated success in managing content programs and social media for professional audiences.
Experience coordinating multi-stakeholder projects and ensuring smooth cross-functional collaboration.
Data-driven mindset—able to use insights to inform content strategy.
Familiarity with HubSpot, Salesforce, and GA4 is preferred.
SEO optimization skills a strong plus.
Highly organized, detail-oriented, and proactive.
Strong interpersonal and communication skills; able to build relationships across departments.
#J-18808-Ljbffr