Affiliate Marketing Manager, Jeopardy
Sony Pictures Entertainment, Inc, Culver City, California, United States, 90232
Affiliate Marketing Manager – Jeopardy!
Game Show Group
The Affiliate Marketing Manager for Jeopardy! plays a key role in supporting marketing efforts across the show’s syndicated station partners. Reporting to the Executive Director of Affiliate Relations & Marketing, this role helps strengthen relationships with local stations, deliver tailored promotional materials, and execute campaigns that boost tune-in, ratings, and engagement. The ideal candidate knows how to translate national priorities into effective local-market strategies and thrives in a fast-paced entertainment environment.
Key Responsibilities Affiliate Partner Support
Serve as a primary point of contact for Jeopardy! station affiliates, responding to marketing needs, asset requests, and promotional inquiries.
Build strong relationships across key markets to ensure alignment on strategy, messaging, and campaign execution.
Provide affiliates with timely updates on show priorities, stunts, events, special episodes, and programming opportunities.
Marketing Materials & Asset Delivery
Manage the distribution of affiliate-specific marketing toolkits, tune-in assets, social creative, customizable spots, and co-branded materials.
Support creation and trafficking of localized or market-specific assets based on affiliate requests and regional strategies.
Maintain organized systems for asset management, versioning, and delivery across platforms.
Campaign Execution
Assist in planning and executing affiliate-focused marketing initiatives, including contests, sweepstakes, station activations, and themed programming stunts.
Track local-market usage of creative materials and provide recommendations for optimizing promotional impact.
Ensure all affiliate-facing creative meets brand standards and accurately reflects the Jeopardy! identity.
Cross-Functional Collaboration
Partner with national Marketing, Creative, Production, and Social teams to align affiliate content with broader campaigns.
Collaborate with Research to provide affiliates with ratings insights, performance summaries, and localized data when appropriate.
Work closely with Distribution and Programming to communicate key updates and maximize national/local cohesion.
Reporting & Insights
Track affiliate engagement, asset utilization, and promotional performance across markets.
Provide clear reporting to the Executive Director and senior leadership on affiliate needs, trends, opportunities, and challenges.
Support quarterly or annual presentations for station groups, owners, and key partners.
Qualifications
3–5+ years of experience in affiliate marketing, entertainment marketing, or broadcast station relations.
Understanding of the television landscape, syndicated programming, and local station operations.
Strong project management, communication, and relationship-building skills.
Experience working with creative assets across linear, digital, and social platforms.
Highly organized and detail-oriented, with the ability to manage multiple partner needs at once.
Passion for the Jeopardy! brand
#J-18808-Ljbffr
Key Responsibilities Affiliate Partner Support
Serve as a primary point of contact for Jeopardy! station affiliates, responding to marketing needs, asset requests, and promotional inquiries.
Build strong relationships across key markets to ensure alignment on strategy, messaging, and campaign execution.
Provide affiliates with timely updates on show priorities, stunts, events, special episodes, and programming opportunities.
Marketing Materials & Asset Delivery
Manage the distribution of affiliate-specific marketing toolkits, tune-in assets, social creative, customizable spots, and co-branded materials.
Support creation and trafficking of localized or market-specific assets based on affiliate requests and regional strategies.
Maintain organized systems for asset management, versioning, and delivery across platforms.
Campaign Execution
Assist in planning and executing affiliate-focused marketing initiatives, including contests, sweepstakes, station activations, and themed programming stunts.
Track local-market usage of creative materials and provide recommendations for optimizing promotional impact.
Ensure all affiliate-facing creative meets brand standards and accurately reflects the Jeopardy! identity.
Cross-Functional Collaboration
Partner with national Marketing, Creative, Production, and Social teams to align affiliate content with broader campaigns.
Collaborate with Research to provide affiliates with ratings insights, performance summaries, and localized data when appropriate.
Work closely with Distribution and Programming to communicate key updates and maximize national/local cohesion.
Reporting & Insights
Track affiliate engagement, asset utilization, and promotional performance across markets.
Provide clear reporting to the Executive Director and senior leadership on affiliate needs, trends, opportunities, and challenges.
Support quarterly or annual presentations for station groups, owners, and key partners.
Qualifications
3–5+ years of experience in affiliate marketing, entertainment marketing, or broadcast station relations.
Understanding of the television landscape, syndicated programming, and local station operations.
Strong project management, communication, and relationship-building skills.
Experience working with creative assets across linear, digital, and social platforms.
Highly organized and detail-oriented, with the ability to manage multiple partner needs at once.
Passion for the Jeopardy! brand
#J-18808-Ljbffr