Company Description
MedicareSchool.com is committed to simplifying the often confusing world of Medicare by providing clear, accurate information and guidance. Our mission is to empower individuals to make informed decisions about their Medicare plans, ensuring a stress‑free retirement. We strive to be a trusted resource for navigating Medicare, helping people find the best plans for their unique needs. Join us in helping others achieve peace of mind through the right Medicare solutions.
Role Description We are seeking a skilled Direct Response Copywriter for a full‑time, on‑site role based in Overland Park, KS. The Direct Response Copywriter will craft compelling, persuasive copy that drives engagement and results across email campaigns, sales pages, and advertising content. Responsibilities include writing, editing, and collaborating with marketing teams to ensure alignment with objectives, and continuously refining content to optimize performance and ROI. This is not a proofreading or grammar‑focused position; it is a marketing position, and we need a writer who understands direct‑response marketing.
We need adirect response copywriter who owns all the words.
Not “contributes.”
Not “supports.”
Owns.
If it converts, it’s yours.
If it doesn’t, it’s yours too.
You’ll be shaping how older Americans make one of the biggest financial and healthcare decisions of their lives. No pressure. (Okay, some pressure.) What you’ll actually do? You’ll be responsible for end‑to‑end direct response copy, including:
High‑converting landing pages and website copy
Static ad copy (Meta, YouTube, display, advertorials, blog posts)
Video ad scripts (short‑form + long‑form)
Email campaigns (nurture, broadcast, transactional, retention)
SMS / text campaigns that don’t feel spammy
Direct mail copy (letters, postcards, inserts)
Campaign concepts, hooks, angles, and offers
You won’t just “write copy.” You’ll think infunnels, intent, objections, and timing.
You’ll constantly ask:
Where is this person mentally right now?
What are they afraid of?
What mistake are they about to make?
What would finally make them say, “Okay... I should look at this.”
What success looks like After 30 days:
You understand our audience better than most of the company
You’re shipping copy weekly
You’re rewriting things that clearly aren’t pulling their weight
After 90 days:
You’re leading campaigns, not waiting for instructions
You’re proactively testing new angles and offers
Dialed into metrics and KPIs and A/B testing to make incremental improvements
After 6–12 months:
Our messaging feels tighter, sharper, and more human
Conversion rates are up
Fewer words. More results.
Who this role is for? This is for you if:
You’re a direct response copywriter, not a brand poet
You care more about conversions than cleverness
You can write simply for older Americans without sounding condescending
You understand sales psychology (fear, urgency, trust, relief, status)
You like owning outcomes, not hiding behind committees
You can take feedback without spiraling
You’re comfortable being wrong, fast
Bonus points if you’ve written for:
Financial services
Insurance
Healthcare
Regulated industries
High‑volume lead gen
Extra bonus if you’ve worked alongside media buyers or sales teams and get how the whole machine works.
Who this is NOT for? This is not for you if:
You need weeks to “find the voice”
You hate data, feedback, or accountability
You only write long essays and hate ads
You want a slow, polished, brand‑first environment
You get defensive when something doesn’t convert
We move fast. We test. We fix it. How we work:
Hybrid in office / remote
High autonomy
Clear expectations
Direct feedback
No corporate nonsense or “waiting”
Real responsibility
You’ll work closely with:
The founder
Head of Marketing
Media buyers
Sales leadership
Your words will directly affect revenue. That’s the job.
Compensation
Competitive base (based on experience)
Performance upside for the right person
Bonus for your application:
A short note explaining why this role fits you
Samples of direct response work (landing pages, ads, emails, scripts)
If you want to stand out: rewrite one of our pages or ads in your own way
No long cover letters.
No fluff.
Just convince us you can do the job.
Benefits:
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Work Location: Hybrid remote in Overland Park, KS 66210
#J-18808-Ljbffr
Role Description We are seeking a skilled Direct Response Copywriter for a full‑time, on‑site role based in Overland Park, KS. The Direct Response Copywriter will craft compelling, persuasive copy that drives engagement and results across email campaigns, sales pages, and advertising content. Responsibilities include writing, editing, and collaborating with marketing teams to ensure alignment with objectives, and continuously refining content to optimize performance and ROI. This is not a proofreading or grammar‑focused position; it is a marketing position, and we need a writer who understands direct‑response marketing.
We need adirect response copywriter who owns all the words.
Not “contributes.”
Not “supports.”
Owns.
If it converts, it’s yours.
If it doesn’t, it’s yours too.
You’ll be shaping how older Americans make one of the biggest financial and healthcare decisions of their lives. No pressure. (Okay, some pressure.) What you’ll actually do? You’ll be responsible for end‑to‑end direct response copy, including:
High‑converting landing pages and website copy
Static ad copy (Meta, YouTube, display, advertorials, blog posts)
Video ad scripts (short‑form + long‑form)
Email campaigns (nurture, broadcast, transactional, retention)
SMS / text campaigns that don’t feel spammy
Direct mail copy (letters, postcards, inserts)
Campaign concepts, hooks, angles, and offers
You won’t just “write copy.” You’ll think infunnels, intent, objections, and timing.
You’ll constantly ask:
Where is this person mentally right now?
What are they afraid of?
What mistake are they about to make?
What would finally make them say, “Okay... I should look at this.”
What success looks like After 30 days:
You understand our audience better than most of the company
You’re shipping copy weekly
You’re rewriting things that clearly aren’t pulling their weight
After 90 days:
You’re leading campaigns, not waiting for instructions
You’re proactively testing new angles and offers
Dialed into metrics and KPIs and A/B testing to make incremental improvements
After 6–12 months:
Our messaging feels tighter, sharper, and more human
Conversion rates are up
Fewer words. More results.
Who this role is for? This is for you if:
You’re a direct response copywriter, not a brand poet
You care more about conversions than cleverness
You can write simply for older Americans without sounding condescending
You understand sales psychology (fear, urgency, trust, relief, status)
You like owning outcomes, not hiding behind committees
You can take feedback without spiraling
You’re comfortable being wrong, fast
Bonus points if you’ve written for:
Financial services
Insurance
Healthcare
Regulated industries
High‑volume lead gen
Extra bonus if you’ve worked alongside media buyers or sales teams and get how the whole machine works.
Who this is NOT for? This is not for you if:
You need weeks to “find the voice”
You hate data, feedback, or accountability
You only write long essays and hate ads
You want a slow, polished, brand‑first environment
You get defensive when something doesn’t convert
We move fast. We test. We fix it. How we work:
Hybrid in office / remote
High autonomy
Clear expectations
Direct feedback
No corporate nonsense or “waiting”
Real responsibility
You’ll work closely with:
The founder
Head of Marketing
Media buyers
Sales leadership
Your words will directly affect revenue. That’s the job.
Compensation
Competitive base (based on experience)
Performance upside for the right person
Bonus for your application:
A short note explaining why this role fits you
Samples of direct response work (landing pages, ads, emails, scripts)
If you want to stand out: rewrite one of our pages or ads in your own way
No long cover letters.
No fluff.
Just convince us you can do the job.
Benefits:
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Work Location: Hybrid remote in Overland Park, KS 66210
#J-18808-Ljbffr