Role Summary
Director, Omnichannel Marketing leads digital marketing across social media, paid media, CRM, SMS, SEO and web marketing to increase brand perception, acquire new customers and improve retention. Reports to the Executive Director, Omnichannel and Consumer Marketing and collaborates with professional product marketing, customer education, creative, sales, digital product, legal and regulatory teams. Responsibilities
Digital marketing strategy and execution:
Develop digital marketing strategies aligned with brand franchise goals and customer lifecycle stages to increase customer lifetime value Manage campaigns, overseeing content marketing and execution across digital channels Develop a deep understanding of aesthetics HCP segments (e.g., injectors, practice owners, and clinical staff), including behaviors, motivations, and decision drivers, to inform targeted digital strategies, personalized content, and lifecycle-based engagement Budget and resource management and allocation
Content Strategy and Execution:
Oversee the omnichannel content strategy and channel execution that supports product marketing objectives Understand legal, regulatory and medical affairs promotional guidelines provided; lead the interpretation and negotiation of promotional review feedback while guiding the creative teams on effective incorporation into final digital assets Continue to optimize content and user experience in digital assets across the customer journey
Performance Analysis and Optimization:
Define and measure key performance indicators with end-to-end attribution to optimize digital campaign ROI, using tools like Google Analytics, SalesForce, SEMrush, etc. Conduct content A/B testing to improve performance Oversee channel analytics and reporting and provide executive summaries of digital campaign performance, with recommendations for future optimizations Recommend new technologies, martech tools, AI and workflows that improve content and channel performance
Additional responsibilities:
You are data-driven and creative; passionate about engaging customers with relevance across their digital journey You are curious and continually learning, staying current on digital communication technology and innovation You love the start-up mentality and are ready to build from the ground, up! As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work Other duties as assigned
Qualifications
10+ years demonstrated experience running digital marketing campaigns Experience in pharmaceutical or regulated industry, with understanding of medical/legal/regulatory review processes for FDA-regulated products Experience managing a team Proficiency with marketing automation platforms (SalesForce Marketing Cloud); analytics tools (Google Analytics, SEMrush); content collaboration platforms (Figma, Trello, Monday) Strong editing skills with attention to detail and brand consistency Strong presentation skills, ability to distill digital performance into executive dashboards and present insights to leadership Excellent organization, communication, and project management skills Adaptable, curious and proactive in learning new tools Education
Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field Skills
You are data-driven and creative; passionate about engaging customers with relevance across their digital journey You are curious and continually learning, staying current on digital communication technology and innovation You love the start-up mentality and are ready to build from the ground up! As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work Additional Requirements
Office Location: Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday) Travel: Up to 5%–10%
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Director, Omnichannel Marketing leads digital marketing across social media, paid media, CRM, SMS, SEO and web marketing to increase brand perception, acquire new customers and improve retention. Reports to the Executive Director, Omnichannel and Consumer Marketing and collaborates with professional product marketing, customer education, creative, sales, digital product, legal and regulatory teams. Responsibilities
Digital marketing strategy and execution:
Develop digital marketing strategies aligned with brand franchise goals and customer lifecycle stages to increase customer lifetime value Manage campaigns, overseeing content marketing and execution across digital channels Develop a deep understanding of aesthetics HCP segments (e.g., injectors, practice owners, and clinical staff), including behaviors, motivations, and decision drivers, to inform targeted digital strategies, personalized content, and lifecycle-based engagement Budget and resource management and allocation
Content Strategy and Execution:
Oversee the omnichannel content strategy and channel execution that supports product marketing objectives Understand legal, regulatory and medical affairs promotional guidelines provided; lead the interpretation and negotiation of promotional review feedback while guiding the creative teams on effective incorporation into final digital assets Continue to optimize content and user experience in digital assets across the customer journey
Performance Analysis and Optimization:
Define and measure key performance indicators with end-to-end attribution to optimize digital campaign ROI, using tools like Google Analytics, SalesForce, SEMrush, etc. Conduct content A/B testing to improve performance Oversee channel analytics and reporting and provide executive summaries of digital campaign performance, with recommendations for future optimizations Recommend new technologies, martech tools, AI and workflows that improve content and channel performance
Additional responsibilities:
You are data-driven and creative; passionate about engaging customers with relevance across their digital journey You are curious and continually learning, staying current on digital communication technology and innovation You love the start-up mentality and are ready to build from the ground, up! As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work Other duties as assigned
Qualifications
10+ years demonstrated experience running digital marketing campaigns Experience in pharmaceutical or regulated industry, with understanding of medical/legal/regulatory review processes for FDA-regulated products Experience managing a team Proficiency with marketing automation platforms (SalesForce Marketing Cloud); analytics tools (Google Analytics, SEMrush); content collaboration platforms (Figma, Trello, Monday) Strong editing skills with attention to detail and brand consistency Strong presentation skills, ability to distill digital performance into executive dashboards and present insights to leadership Excellent organization, communication, and project management skills Adaptable, curious and proactive in learning new tools Education
Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field Skills
You are data-driven and creative; passionate about engaging customers with relevance across their digital journey You are curious and continually learning, staying current on digital communication technology and innovation You love the start-up mentality and are ready to build from the ground up! As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work Additional Requirements
Office Location: Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday) Travel: Up to 5%–10%
#J-18808-Ljbffr