Content Systems Analyst, Content Capabilities
GSK, Durham, North Carolina, United States, 27703
Site Name:
Durham Blackwell Street
Posted Date:
Feb 6 2026
Design technical specifications required for content systems aligned to process improvements and drive efficiencies through partnership with Content Capabilities peers in a matrix environment. Analyze AI tools and proposed system updates and integrations to drive effectiveness of Content Capabilities team objectives. Participate in development, testing, and deployment of innovative capabilities to Content Lab and related tools.
The incumbent is expected to work with US LMR, Content Owners, SITO (including Content Capabilities), Global GSK & GSK Tech partners, and outside vendors.
The responsibilities of the Content Systems Analyst include, but are not limited to the following:
User Training and Support
Provide training and support to Content Lab users.
Develop and maintain user workflow guides and documentation to drive Promotional Review efficiency and effectiveness.
Inform and guide Content Capabilities team members of the current Content Lab functionality and upcoming changes
System/Process Improvements
Identify and implement process improvements to enhance Promotional Review efficiency and effectiveness.
Collaborate with stakeholders to gather requirements and develop solutions.
Analyze requested enhancements and provide recommendations. Manage enhancements in JIRA (i.e., develop and approve user stories and acceptance criteria; document test results; provide final signoff) and lead user acceptance testing for new enhancements
Data Analysis and Reporting
Analyze Content Lab data to identify Promotional Review trends and insights.
Develop, run, analyze, and share Content Lab reports for use by SITO/marketing colleagues to optimize reporting capabilities.
System Integrations
Work with IT and other departments to integrate the Content Lab with other systems and tools.
Monitor data consistency and integrity across integrated systems.
Align AI improvements with Content Lab functionality to enhance overall system integrity.
Compliance and Security
Ensure that content management workflow and metadata practices comply with relevant policies and regulations and align to global Content Lab requirements.
Project Management
Manage projects related to Content Lab upgrades, migrations, or implementations.
Coordinate with vendors, developers, and other stakeholders, as needed. Lead Content Lab Core Team Meeting with US Core Team to deliver Veeva changes and updates across the Promotional Review community.
Stakeholder Collaboration
Work closely with Content Delivery Managers/Specialists, Content Quality Specialists, LMR, Content Owners, and other stakeholders to understand their needs and insights and provide solutions.
Facilitate communication between technical and non-technical teams.
Basic Qualifications
Bachelor’s Degree
Strong knowledge of and experience with the US Promotional Review Process and Content Lab Platform
Advanced Excel skills
Experience with User Acceptance Testing
Preferred Qualifications
Results-oriented and self-starter who can drive accountability within matrix team
Demonstrated ability to solve complex problems and deliver significant process improvements
Demonstrated effective written and verbal communication skills
Flexible Thinking and ability to innovate
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
If you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/
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Durham Blackwell Street
Posted Date:
Feb 6 2026
Design technical specifications required for content systems aligned to process improvements and drive efficiencies through partnership with Content Capabilities peers in a matrix environment. Analyze AI tools and proposed system updates and integrations to drive effectiveness of Content Capabilities team objectives. Participate in development, testing, and deployment of innovative capabilities to Content Lab and related tools.
The incumbent is expected to work with US LMR, Content Owners, SITO (including Content Capabilities), Global GSK & GSK Tech partners, and outside vendors.
The responsibilities of the Content Systems Analyst include, but are not limited to the following:
User Training and Support
Provide training and support to Content Lab users.
Develop and maintain user workflow guides and documentation to drive Promotional Review efficiency and effectiveness.
Inform and guide Content Capabilities team members of the current Content Lab functionality and upcoming changes
System/Process Improvements
Identify and implement process improvements to enhance Promotional Review efficiency and effectiveness.
Collaborate with stakeholders to gather requirements and develop solutions.
Analyze requested enhancements and provide recommendations. Manage enhancements in JIRA (i.e., develop and approve user stories and acceptance criteria; document test results; provide final signoff) and lead user acceptance testing for new enhancements
Data Analysis and Reporting
Analyze Content Lab data to identify Promotional Review trends and insights.
Develop, run, analyze, and share Content Lab reports for use by SITO/marketing colleagues to optimize reporting capabilities.
System Integrations
Work with IT and other departments to integrate the Content Lab with other systems and tools.
Monitor data consistency and integrity across integrated systems.
Align AI improvements with Content Lab functionality to enhance overall system integrity.
Compliance and Security
Ensure that content management workflow and metadata practices comply with relevant policies and regulations and align to global Content Lab requirements.
Project Management
Manage projects related to Content Lab upgrades, migrations, or implementations.
Coordinate with vendors, developers, and other stakeholders, as needed. Lead Content Lab Core Team Meeting with US Core Team to deliver Veeva changes and updates across the Promotional Review community.
Stakeholder Collaboration
Work closely with Content Delivery Managers/Specialists, Content Quality Specialists, LMR, Content Owners, and other stakeholders to understand their needs and insights and provide solutions.
Facilitate communication between technical and non-technical teams.
Basic Qualifications
Bachelor’s Degree
Strong knowledge of and experience with the US Promotional Review Process and Content Lab Platform
Advanced Excel skills
Experience with User Acceptance Testing
Preferred Qualifications
Results-oriented and self-starter who can drive accountability within matrix team
Demonstrated ability to solve complex problems and deliver significant process improvements
Demonstrated effective written and verbal communication skills
Flexible Thinking and ability to innovate
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
If you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/
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