HubSpot Marketing Ops Lead — Data, Automation & Growth
Serviceware SE, New Bremen, Ohio, United States
Operate day-to-day marketing systems at the heart of our MarTech stack, HubSpot (CRM, Marketing Hub, Sales Hub, CMS, Operations Hub).
Partner with the Senior Marketing Operations Manager to maintain our lead lifecycle, scoring models, routing, and automations.
Own the execution and continuous improvement of our email marketing programs, including campaign communications, nurture journeys and outbound sequences.
Play a key role in customer and loyalty communications including product updates, onboarding, and retention programs.
Help to launch multilingual campaigns (DE/EN/NL) by building landing pages, emails and nurture workflows while maintaining subscription types, and preference centres.
Build and maintain healthy audience segments for both customers and prospects based on licence, behaviour, topical interest and targeting criteria.
Support the Operations team on maintenance of our MarTech stack - integrations across ad platforms, webinar tools, enrichment providers, and BI tooling.
Help enforce tracking standards, UTM governance, and campaign association for reliable reporting.
Act as a strong operational partner to Content, SDRs, Sales, RevOps, CSM and Support teams.
These tasks are waiting for you
Execute and optimise email campaigns, nurture programs, and outbound sales sequences inside HubSpot with a strong focus on quality, relevance, and performance. Rewrite and improve existing email templates and messaging frameworks in partnership with Content Team. Support lead follow-up processes, scoring models, territory routing, and automated task creation. Build dashboards and reports in HubSpot Engage Leads and MQLs with email programs & advertising programs (partnering with our Paid Ads specialist). Align closely with sales teams to ensure smooth handoff of SQLs. Contribute to CRM data health through duplicate management, field hygiene, and regular audits. Maintain GDPR compliance, consent models, subscription types, and marketing-contact governance. Maintain ad platform integrations (Google, LinkedIn) and workflows that ingest campaign data into HubSpot. What you have to offer
3-6 years experience in demand generation, marketing operations or growth marketing. Hands-on experience working in HubSpot, ideally in B2B environments with a mindset of driving engagement and conversion through nurturing programs. Strong interest and capability in email marketing, lifecycle communications, and sales sequence design. Comfortable with writing and improving copy/layout for operational emails, nurtures, and outbound programs. Working knowledge of HubSpot workflows for automation of nurturing programs. Analytical mindset with experience in campaign tracking, reporting and optimization of programs. Bonus: Experience with tools such as LinkedIn Sales Navigator, webinar platforms, enrichment providers, and BI tools. Collaborative communicator who enjoys partnering with Content, Sales, and Ops teams. Detail-driven, organised, and eager to take ownership of execution. Language: German and English full proficiency required. What we offer you
Competitive salary and commission structure. Opportunities for professional growth and development. A dynamic and innovative work environment. The chance to be part of a globally expanding company with a strong reputation in the market. Your contact at SERVICEWARE Nefeli Pfleger Application Form
Thank you for your interest in Serviceware. Please fill in the following form. We look forward to hearing from you! Should you have any difficulties uploading your files, please contact us by email at careers@serviceware-se.com . First name * Last name * E-mail address * Phone number * Street * House number * Location * Nationality CV * Photo Work/job certificates Your message Salary expectation How did you hear about us? * Yes, I agree to receive relevant content, expert insights, event updates and marketing communications about Resource Management from Serviceware. By submitting this form, I consent to Serviceware storing and processing my personal data in accordance with the Privacy Policy . I understand I can unsubscribe at any time. #J-18808-Ljbffr
Execute and optimise email campaigns, nurture programs, and outbound sales sequences inside HubSpot with a strong focus on quality, relevance, and performance. Rewrite and improve existing email templates and messaging frameworks in partnership with Content Team. Support lead follow-up processes, scoring models, territory routing, and automated task creation. Build dashboards and reports in HubSpot Engage Leads and MQLs with email programs & advertising programs (partnering with our Paid Ads specialist). Align closely with sales teams to ensure smooth handoff of SQLs. Contribute to CRM data health through duplicate management, field hygiene, and regular audits. Maintain GDPR compliance, consent models, subscription types, and marketing-contact governance. Maintain ad platform integrations (Google, LinkedIn) and workflows that ingest campaign data into HubSpot. What you have to offer
3-6 years experience in demand generation, marketing operations or growth marketing. Hands-on experience working in HubSpot, ideally in B2B environments with a mindset of driving engagement and conversion through nurturing programs. Strong interest and capability in email marketing, lifecycle communications, and sales sequence design. Comfortable with writing and improving copy/layout for operational emails, nurtures, and outbound programs. Working knowledge of HubSpot workflows for automation of nurturing programs. Analytical mindset with experience in campaign tracking, reporting and optimization of programs. Bonus: Experience with tools such as LinkedIn Sales Navigator, webinar platforms, enrichment providers, and BI tools. Collaborative communicator who enjoys partnering with Content, Sales, and Ops teams. Detail-driven, organised, and eager to take ownership of execution. Language: German and English full proficiency required. What we offer you
Competitive salary and commission structure. Opportunities for professional growth and development. A dynamic and innovative work environment. The chance to be part of a globally expanding company with a strong reputation in the market. Your contact at SERVICEWARE Nefeli Pfleger Application Form
Thank you for your interest in Serviceware. Please fill in the following form. We look forward to hearing from you! Should you have any difficulties uploading your files, please contact us by email at careers@serviceware-se.com . First name * Last name * E-mail address * Phone number * Street * House number * Location * Nationality CV * Photo Work/job certificates Your message Salary expectation How did you hear about us? * Yes, I agree to receive relevant content, expert insights, event updates and marketing communications about Resource Management from Serviceware. By submitting this form, I consent to Serviceware storing and processing my personal data in accordance with the Privacy Policy . I understand I can unsubscribe at any time. #J-18808-Ljbffr