Thorlabs is pleased to play a role in advancing science through the components, instruments, and systems we design and manufacture. We believe that science and innovation have great potential to improve the world around us and are committed to advancing photonics (i.e., light-based) technologies that positively impact our customers, employees, and communities. Via educational outreach and more sustainable business practices, we continuously invest in a brighter future. We recognize that each of our employees is a unique individual with the ability to contribute to our success and seek to find great people who will thrive in our fun, fast-paced culture.
The Tradeshow Supervisor is responsible for overseeing the planning, organization, and execution of US tradeshows that effectively promote Thorlabs' products and services as well as supporting international tradeshow efforts, all while maintaining brand consistency and meeting timelines. In this role, you will work with marketing management to evaluate current and potential tradeshows, execute them from conception to completion, and train all tradeshow staff. The Tradeshow Supervisor must be extremely detail oriented, with excellent organizational, project management, and leadership skills.
Responsibilities
Oversees communication and logistical needs prior to, during, and after tradeshow events, which could be occurring simultaneously, all in accordance with marketing strategy, budget, and brand guidelines
Guides and coaches tradeshow coordinators to effectively execute tradeshows of various sizes, providing feedback as needed to improve knowledge gaps and ensure brand standards are met
Prepares, manages, and tracks the tradeshow budget, ensuring cost-effective solutions while maintaining high standards
Collaborates with sales to choose lead capture software and develop/deploy trainings that ensure optimal lead capture by tradeshow attendees. Partners with the CRM Business Administrator to ensure successful lead capture
Regularly reports on tradeshow performance and continuously seeks to elevate the comprehensive tradeshow experience — from planning through execution — by creating exceptional experiences under extremely demanding conditions
Coordinates with internal teams and external vendors to ensure seamless event execution, collaborating with business and marketing leads to execute show themes, align demos and capabilities, and secure technology, services, and collateral that meet requirements
Oversees or coaches others on the proper setup and teardown of the Thorlabs booth at exhibitions, directing paid labor and booth staff as necessary. Mans the booth during exhibition hours, providing guidance to booth personnel as needed. Creates pre-show and post-show communications with booth staff to ensure everyone has the needed information to facilitate a successful show (deadlines, expectations, etc.)
Directly handles or coaches others when last-minute issues arise and develops preventative measures to avoid similar issues moving forward
Oversees the maintenance of calendars of annual (internal) and upcoming (external) WW tradeshow activities and ensures all tradeshows have appropriate exposure via social and other marketing outlets
Oversees the maintenance of the tradeshow warehouse, equipment, and giveaway inventory, ensuring any needs are addressed promptly. Explores new solutions to elevate the tradeshow experience
Ensures accurate and current documentation of all tradeshow processes is available, cross training all tradeshow coordinators and other support personnel as needed
The company retains the right to change or assign other duties to this position.
Travel may be required up to 25%, including some weekends.
Experience
3+ years of progressive experience in tradeshow planning and management
Education
Bachelor's degree, preferably in marketing, communications, or a scientific field; or equivalent work experience
Specialized Knowledge and Skills
Strong oral and written communication, including the ability to create and deliver a presentation/proposal
Proven experience in planning and executing trade shows or large-scale events
Strong interpersonal skills for working in a team environment and with a diverse population
Highly organized, with strong attention to detail and ability to self-review work for accuracy and brand adherence
Demonstrated work ethic, ownership, and accountability; ability to individually drive initiatives
Strong project management skills to deliver successful outcomes on time and within budget
Ability to manage multiple tasks and creatively solve problems under pressure and/or time constraints Proficient in MS Office
Direct Supervisory Responsibilities (Tradeshow Coordinator) The estimated pay range for this role is $67,000 - $ 86,000 annually
Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identify or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.
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The Tradeshow Supervisor is responsible for overseeing the planning, organization, and execution of US tradeshows that effectively promote Thorlabs' products and services as well as supporting international tradeshow efforts, all while maintaining brand consistency and meeting timelines. In this role, you will work with marketing management to evaluate current and potential tradeshows, execute them from conception to completion, and train all tradeshow staff. The Tradeshow Supervisor must be extremely detail oriented, with excellent organizational, project management, and leadership skills.
Responsibilities
Oversees communication and logistical needs prior to, during, and after tradeshow events, which could be occurring simultaneously, all in accordance with marketing strategy, budget, and brand guidelines
Guides and coaches tradeshow coordinators to effectively execute tradeshows of various sizes, providing feedback as needed to improve knowledge gaps and ensure brand standards are met
Prepares, manages, and tracks the tradeshow budget, ensuring cost-effective solutions while maintaining high standards
Collaborates with sales to choose lead capture software and develop/deploy trainings that ensure optimal lead capture by tradeshow attendees. Partners with the CRM Business Administrator to ensure successful lead capture
Regularly reports on tradeshow performance and continuously seeks to elevate the comprehensive tradeshow experience — from planning through execution — by creating exceptional experiences under extremely demanding conditions
Coordinates with internal teams and external vendors to ensure seamless event execution, collaborating with business and marketing leads to execute show themes, align demos and capabilities, and secure technology, services, and collateral that meet requirements
Oversees or coaches others on the proper setup and teardown of the Thorlabs booth at exhibitions, directing paid labor and booth staff as necessary. Mans the booth during exhibition hours, providing guidance to booth personnel as needed. Creates pre-show and post-show communications with booth staff to ensure everyone has the needed information to facilitate a successful show (deadlines, expectations, etc.)
Directly handles or coaches others when last-minute issues arise and develops preventative measures to avoid similar issues moving forward
Oversees the maintenance of calendars of annual (internal) and upcoming (external) WW tradeshow activities and ensures all tradeshows have appropriate exposure via social and other marketing outlets
Oversees the maintenance of the tradeshow warehouse, equipment, and giveaway inventory, ensuring any needs are addressed promptly. Explores new solutions to elevate the tradeshow experience
Ensures accurate and current documentation of all tradeshow processes is available, cross training all tradeshow coordinators and other support personnel as needed
The company retains the right to change or assign other duties to this position.
Travel may be required up to 25%, including some weekends.
Experience
3+ years of progressive experience in tradeshow planning and management
Education
Bachelor's degree, preferably in marketing, communications, or a scientific field; or equivalent work experience
Specialized Knowledge and Skills
Strong oral and written communication, including the ability to create and deliver a presentation/proposal
Proven experience in planning and executing trade shows or large-scale events
Strong interpersonal skills for working in a team environment and with a diverse population
Highly organized, with strong attention to detail and ability to self-review work for accuracy and brand adherence
Demonstrated work ethic, ownership, and accountability; ability to individually drive initiatives
Strong project management skills to deliver successful outcomes on time and within budget
Ability to manage multiple tasks and creatively solve problems under pressure and/or time constraints Proficient in MS Office
Direct Supervisory Responsibilities (Tradeshow Coordinator) The estimated pay range for this role is $67,000 - $ 86,000 annually
Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identify or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.
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