Company Profile:
At CAVA we make it deliciously simple to eat well and feel good every day. We are guided by a Mediterranean heritage that’s been perfecting how to eat and live for four thousand years. We prioritize authenticity, curiosity and the pursuit of excellence in everything we do. We are working towards something big, together.
We foster a culture built on five core values:
Generosity First, Always:
We lead with kindness. Our best work happens when we act in service of others.
Constant Curiosity:
We are eager to learn, grow, and explore beyond the obvious.
Act with Agility:
We welcome change; it’s the only constant. We embrace, adjust, adapt.
Passion for Positivity:
We greet each day with warmth and possibility.
Collective Ambition:
We have high aspirations that are achieved when we work together with a shared purpose.
Sr. Specialist, CRM & Lifecycle Marketing (This hybrid role requires 3 days/week in our DC office) As
Senior Specialist, CRM & Lifecycle Marketing
at CAVA, you will play a critical hands‑on role in executing guest communication strategies that drive conversion, frequency, and revenue. Reporting to the
Senior Manager, CRM & Lifecycle Marketing
you will support and execute promotional and lifecycle CRM campaigns across digital channels — including
email, push, SMS, and in‑app messaging in addition to web and app personalization .
This is an ideal role for a detail-oriented, data-informed CRM marketer who thrives in a fast‑paced environment, enjoys campaign execution and optimization, and is excited to deepen their expertise in personalization and lifecycle marketing. Experience with
Braze
is strongly preferred.
Success at CAVA: At CAVA, Senior Specialists are highly accountable individual contributors who bring strong execution, curiosity, and collaboration to their work. We value team members who are guest‑obsessed, eager to learn, and comfortable balancing creativity with performance‑driven marketing.
What You’ll Do:
Execute promotional and lifecycle CRM campaigns that support revenue, frequency, and guest reactivation goals
Build, launch, and optimize multi‑channel lifecycle journeys tied to key guest moments such as product launches, seasonal campaigns, re‑engagement, and app adoption
Manage day‑to‑day campaign setup, QA, scheduling, and deployment across CRM channels including email, push, SMS, in‑app messaging, content‑cards, and personalized web and app
Partner with Brand, Culinary, Digital, and Loyalty teams to ensure CRM communications are timely, on‑brand, and aligned with business priorities
Support audience segmentation and targeting strategies based on guest behavior, preferences, and performance insights
Conduct A/B tests on messaging, creative, offers, and timing to drive continuous improvement
Monitor and analyze campaign performance, translating results into clear insights and optimization recommendations
Assist in executing personalization strategies, including dynamic content, triggered messaging, and behavioral targeting
Work closely with Analytics and Platform partners to ensure data accuracy and proper campaign tracking
Maintain CRM calendars, documentation, and workflows to ensure efficient campaign management
Stay curious about emerging CRM best practices, tools, and capabilities — including AI‑driven messaging and automation
The Qualifications:
Stay curious about emerging CRM best practices, tools, and capabilities — including AI‑driven messaging and automation
3+ years of experience
in CRM, lifecycle, or digital marketing, with hands‑on campaign execution responsibility
Strong preference for experience with Braze
(or similar lifecycle marketing platforms such as Salesforce Marketing Cloud, Iterable, or Klaviyo)
Experience executing multi‑channel CRM campaigns (email, push, SMS, in‑app)
Familiarity with segmentation, personalization, and testing frameworks
Comfort working with performance metrics and translating data into actionable insights
Strong organizational skills with attention to detail and campaign QA
Collaborative mindset with the ability to work cross‑functionally in a fast‑paced environment
Bachelor’s degree required
Physical Requirements:
Ability to maintain stationary position to be able to operate a computer and other office equipment
Must be able to identify, analyze and assess details
For certain positions, must be able to occasionally move or transport items up to 50 pounds
Ability to communicate with others and exchange information accurately and effectively
Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable
Ability to work in a constant state of alertness and in a safe manner
What we offer:
Competitive salary, plus bonus and long‑term incentives*
Early Wage Access!
Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
Health, Dental, Vision, Telemedicine, Pet Insurance plus more!
401k enrollment with CAVA contribution
Company‑paid STD, LTD, Life and AD&D coverage for salaried positions*
Free CAVA food
Casual work environment
The opportunity to be on the ground floor of a rapidly growing brand
All exempt and non exempt employees are eligible for benefits. Benefits are effective the 1st of the month following 30 days of service and you have until the day before the effective date to enroll. A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired.
Please note that visa sponsorship is not available.
The posting range is an all cash range.
*Indicates qualifying eligible positions only
CAVA – Joining “A culture, not a concept” As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law.
California applicants: Please visit our Notice at Collection and Privacy Policy to learn about our information practices in the job application and employment context.
#J-18808-Ljbffr
We foster a culture built on five core values:
Generosity First, Always:
We lead with kindness. Our best work happens when we act in service of others.
Constant Curiosity:
We are eager to learn, grow, and explore beyond the obvious.
Act with Agility:
We welcome change; it’s the only constant. We embrace, adjust, adapt.
Passion for Positivity:
We greet each day with warmth and possibility.
Collective Ambition:
We have high aspirations that are achieved when we work together with a shared purpose.
Sr. Specialist, CRM & Lifecycle Marketing (This hybrid role requires 3 days/week in our DC office) As
Senior Specialist, CRM & Lifecycle Marketing
at CAVA, you will play a critical hands‑on role in executing guest communication strategies that drive conversion, frequency, and revenue. Reporting to the
Senior Manager, CRM & Lifecycle Marketing
you will support and execute promotional and lifecycle CRM campaigns across digital channels — including
email, push, SMS, and in‑app messaging in addition to web and app personalization .
This is an ideal role for a detail-oriented, data-informed CRM marketer who thrives in a fast‑paced environment, enjoys campaign execution and optimization, and is excited to deepen their expertise in personalization and lifecycle marketing. Experience with
Braze
is strongly preferred.
Success at CAVA: At CAVA, Senior Specialists are highly accountable individual contributors who bring strong execution, curiosity, and collaboration to their work. We value team members who are guest‑obsessed, eager to learn, and comfortable balancing creativity with performance‑driven marketing.
What You’ll Do:
Execute promotional and lifecycle CRM campaigns that support revenue, frequency, and guest reactivation goals
Build, launch, and optimize multi‑channel lifecycle journeys tied to key guest moments such as product launches, seasonal campaigns, re‑engagement, and app adoption
Manage day‑to‑day campaign setup, QA, scheduling, and deployment across CRM channels including email, push, SMS, in‑app messaging, content‑cards, and personalized web and app
Partner with Brand, Culinary, Digital, and Loyalty teams to ensure CRM communications are timely, on‑brand, and aligned with business priorities
Support audience segmentation and targeting strategies based on guest behavior, preferences, and performance insights
Conduct A/B tests on messaging, creative, offers, and timing to drive continuous improvement
Monitor and analyze campaign performance, translating results into clear insights and optimization recommendations
Assist in executing personalization strategies, including dynamic content, triggered messaging, and behavioral targeting
Work closely with Analytics and Platform partners to ensure data accuracy and proper campaign tracking
Maintain CRM calendars, documentation, and workflows to ensure efficient campaign management
Stay curious about emerging CRM best practices, tools, and capabilities — including AI‑driven messaging and automation
The Qualifications:
Stay curious about emerging CRM best practices, tools, and capabilities — including AI‑driven messaging and automation
3+ years of experience
in CRM, lifecycle, or digital marketing, with hands‑on campaign execution responsibility
Strong preference for experience with Braze
(or similar lifecycle marketing platforms such as Salesforce Marketing Cloud, Iterable, or Klaviyo)
Experience executing multi‑channel CRM campaigns (email, push, SMS, in‑app)
Familiarity with segmentation, personalization, and testing frameworks
Comfort working with performance metrics and translating data into actionable insights
Strong organizational skills with attention to detail and campaign QA
Collaborative mindset with the ability to work cross‑functionally in a fast‑paced environment
Bachelor’s degree required
Physical Requirements:
Ability to maintain stationary position to be able to operate a computer and other office equipment
Must be able to identify, analyze and assess details
For certain positions, must be able to occasionally move or transport items up to 50 pounds
Ability to communicate with others and exchange information accurately and effectively
Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable
Ability to work in a constant state of alertness and in a safe manner
What we offer:
Competitive salary, plus bonus and long‑term incentives*
Early Wage Access!
Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
Health, Dental, Vision, Telemedicine, Pet Insurance plus more!
401k enrollment with CAVA contribution
Company‑paid STD, LTD, Life and AD&D coverage for salaried positions*
Free CAVA food
Casual work environment
The opportunity to be on the ground floor of a rapidly growing brand
All exempt and non exempt employees are eligible for benefits. Benefits are effective the 1st of the month following 30 days of service and you have until the day before the effective date to enroll. A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired.
Please note that visa sponsorship is not available.
The posting range is an all cash range.
*Indicates qualifying eligible positions only
CAVA – Joining “A culture, not a concept” As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law.
California applicants: Please visit our Notice at Collection and Privacy Policy to learn about our information practices in the job application and employment context.
#J-18808-Ljbffr