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Marketing Manager

Sage Hospitality Group, New Orleans, Louisiana, United States, 70123

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Working at Hotel de la Poste in the heart of New Orleans’ vibrant French Quarter offers a unique opportunity to immerse yourself in the rich culture and timeless charm of this iconic city.

Newly transitioned from The W New Orleans, this soft‑branded Renaissance hotel blends modern luxury with the distinctive, spirited essence of New Orleans—where history, music, and cuisine converge.

As a member of our team, you’ll be part of a dynamic atmosphere that celebrates the city's lively energy and unparalleled hospitality, while offering guests an unforgettable experience surrounded by historic architecture, jazz‑filled streets, and world‑class hospitality.

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward‑looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities

Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites

Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO

Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing

Conduct and track on‑going email marketing campaigns for a variety of hotel business units

Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions

Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises

Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel

Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed

Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites

Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions

Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs

Develop and implement companywide Public Relations initiatives and programs

Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner

Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions

Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs

Work with designated hotels to create forward‑looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral

Direct, manage or assist in the development of break‑thru creative materials, online and offline, to support both corporate and property marketing goals

Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials

Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity

Current search engine optimization (SEO) strategies

Use of content management systems (CMSs) to update hotel websites

Administrative knowledge for social media sites, including Facebook, Twitter and YouTube

Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Education and Formal Training A four year college degree or equivalent education/experience.

Experience Required to have a minimum of 2‑4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge and Skills

Strong interpersonal, verbal and written communication skills

Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals

Ability to negotiate effectively

Excellent attention to detail and multi‑tasking skills

Professional appearance and manner

Computer literacy, specifically MS Word for Windows

Communication at all levels; multi‑tasking; time management

Physical Demands

Occasional standing.

Occasional carrying and lifting of files and office items up to 25 lbs.

Environment 95% indoor office environment.

Eligible to participate in Sage bonus plan

Unlimited paid time off

Medical, dental, & vision insurance

Health savings and flexible spending accountsBasic Life and AD&D insurance

Company‑paid short‑term disability

Paid FMLA leave for up to a period of 12 weeks

Employee Assistance Program

Great discounts on Hotels, Restaurants, and much more

Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral

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