Overview
Alliance Cancer Specialists, the largest independent oncology practice in the Philadelphia region, is seeking an experienced
Senior Marketing Specialist
to lead and execute comprehensive marketing programs. This role is ideal for a strategic, detail‑oriented, and creative marketing professional who can balance enterprise brand stewardship with the unique needs of multiple practice divisions. As
Senior Marketing Specialist , you will lead all marketing, branding, and patient engagement initiatives for the practice, including creating compelling content across multiple social media platforms and managing the practice website. The ideal candidate understands healthcare audiences, has strong digital marketing expertise, and is passionate about connecting communities with high‑quality cancer care. This position owns the day‑to‑day and strategic execution of marketing initiatives across six divisions, working closely with oncology liaisons, practice managers, providers, and practice leadership to support growth, visibility, and community presence.
Responsibilities
Lead the development and execution of strategic, multi‑channel marketing campaigns across digital, social, print, and other local channels
Maintain a strong pulse on the oncology landscape through ongoing competitive analysis, market intelligence, and internal collaboration to clearly articulate and differentiate the practice’s value proposition as the region’s leading independent oncology provider
Apply creativity and strategic storytelling to develop compelling, patient‑focused content that supports education, engagement, and brand affinity across social media, web, and community‑ and physician‑facing materials
Serve as steward of the overall practice brand while supporting division‑specific marketing needs
Maintain and update website content, ensuring accuracy of provider bios, clinic hours, and service information
Manage the internal staff newsletter, developing engaging content that supports internal communication, reinforces culture, highlights achievements, and aligns employees with organizational goals and brand messaging
Manage the marketing budget, including allocation, tracking, and ROI assessment
Plan and execute community partnerships, events, and sponsorships
Develop, edit, proof, and manage all marketing materials with strong attention to detail
Manage and grow the practice’s social media presence and local brand visibility
Develop and maintain monthly content calendars
Analyze campaign performance and present results to practice leadership
Coordinate with vendors and external partners as needed
Support the management of online reviews (Google, Healthgrades, Yelp, etc.)
Frequent travel to practice locations within the local region to build rapport with clinicians and staff.
Qualifications
Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications or related field
5+ years of marketing experience; oncology, healthcare, medical device, or pharmaceutical experience strongly preferred
Proven experience planning and executing multi‑channel marketing campaigns with strong digital marketing expertise
Experience with social media marketing and content creation
Familiarity with web analytics tools such as Google Analytics
Highly organized multitasker able to manage multiple priorities simultaneously
Excellent written and verbal communication skills
Strong attention to detail and proofreading ability
Comfort presenting marketing results to senior leadership
Reliable, adaptable, and accountable
Familiarity with HTML, CSS, and basic web design principles; WordPress experience is a plus
Strong interpersonal skills with the ability to build internal and external relationships
Ability to work independently with minimal supervision while collaborating effectively across teams
Ability to work occasional nights and weekends for marketing events and business meetings as needed.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts.
Why Join Alliance Cancer Specialists? At Alliance, you’ll be part of a mission‑driven team that’s making a real difference in the lives of patients. We offer a supportive work environment, opportunities for growth, and a commitment to excellence in oncology care.
Important Notice Beware of fraudulent job postings. Alliance Cancer Specialists and The US Oncology Network will never request financial information during the hiring process. Verify legitimate job postings at https://careers.usoncology.com/main/
#J-18808-Ljbffr
Senior Marketing Specialist
to lead and execute comprehensive marketing programs. This role is ideal for a strategic, detail‑oriented, and creative marketing professional who can balance enterprise brand stewardship with the unique needs of multiple practice divisions. As
Senior Marketing Specialist , you will lead all marketing, branding, and patient engagement initiatives for the practice, including creating compelling content across multiple social media platforms and managing the practice website. The ideal candidate understands healthcare audiences, has strong digital marketing expertise, and is passionate about connecting communities with high‑quality cancer care. This position owns the day‑to‑day and strategic execution of marketing initiatives across six divisions, working closely with oncology liaisons, practice managers, providers, and practice leadership to support growth, visibility, and community presence.
Responsibilities
Lead the development and execution of strategic, multi‑channel marketing campaigns across digital, social, print, and other local channels
Maintain a strong pulse on the oncology landscape through ongoing competitive analysis, market intelligence, and internal collaboration to clearly articulate and differentiate the practice’s value proposition as the region’s leading independent oncology provider
Apply creativity and strategic storytelling to develop compelling, patient‑focused content that supports education, engagement, and brand affinity across social media, web, and community‑ and physician‑facing materials
Serve as steward of the overall practice brand while supporting division‑specific marketing needs
Maintain and update website content, ensuring accuracy of provider bios, clinic hours, and service information
Manage the internal staff newsletter, developing engaging content that supports internal communication, reinforces culture, highlights achievements, and aligns employees with organizational goals and brand messaging
Manage the marketing budget, including allocation, tracking, and ROI assessment
Plan and execute community partnerships, events, and sponsorships
Develop, edit, proof, and manage all marketing materials with strong attention to detail
Manage and grow the practice’s social media presence and local brand visibility
Develop and maintain monthly content calendars
Analyze campaign performance and present results to practice leadership
Coordinate with vendors and external partners as needed
Support the management of online reviews (Google, Healthgrades, Yelp, etc.)
Frequent travel to practice locations within the local region to build rapport with clinicians and staff.
Qualifications
Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications or related field
5+ years of marketing experience; oncology, healthcare, medical device, or pharmaceutical experience strongly preferred
Proven experience planning and executing multi‑channel marketing campaigns with strong digital marketing expertise
Experience with social media marketing and content creation
Familiarity with web analytics tools such as Google Analytics
Highly organized multitasker able to manage multiple priorities simultaneously
Excellent written and verbal communication skills
Strong attention to detail and proofreading ability
Comfort presenting marketing results to senior leadership
Reliable, adaptable, and accountable
Familiarity with HTML, CSS, and basic web design principles; WordPress experience is a plus
Strong interpersonal skills with the ability to build internal and external relationships
Ability to work independently with minimal supervision while collaborating effectively across teams
Ability to work occasional nights and weekends for marketing events and business meetings as needed.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts.
Why Join Alliance Cancer Specialists? At Alliance, you’ll be part of a mission‑driven team that’s making a real difference in the lives of patients. We offer a supportive work environment, opportunities for growth, and a commitment to excellence in oncology care.
Important Notice Beware of fraudulent job postings. Alliance Cancer Specialists and The US Oncology Network will never request financial information during the hiring process. Verify legitimate job postings at https://careers.usoncology.com/main/
#J-18808-Ljbffr