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Social Media Content Creator & Editor

TWICE®, New York, New York, us, 10261

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(Social-First, High-Output | Instagram & TikTok)

TWICE – Founder-Led Oral Wellness Brand

1099 Contractor

The Vision TWICE is a founder-led oral wellness brand built on trust, education, and daily habit change. Our content is the engine that drives everything — awareness, credibility, community, and growth.

We are building a high-output, social-first content machine designed specifically for Instagram Reels and TikTok. This role is not about creating “campaigns” or “films.” It’s about consistently shipping excellent short-form video that feels organic, authentic, and performs.

We’re looking for a reliable, social Content Creator & Editor who can capture great footage, edit at a high level, and help turn daily founder moments into scroll-stopping content.

The Role This is a hands-on, execution-heavy role at the center of our content engine.

You will be responsible for capturing, editing, and delivering short-form video content designed specifically for Instagram and TikTok. Speed and consistency matter — but quality still counts. While not every video needs polish, you must be capable of elevating content to an A+ level when it matters.

You will work closely with the founders and team to turn real moments, conversations, and ideas into high-performing social content.

Core Responsibilities Social-First Content Capture

Capture founder-led and in-the-moment content primarily using an iPhone, with strong framing, lighting, and audio.

Use additional cameras, lighting, or microphones when they meaningfully improve the content — without overcomplicating production.

Understand how content translates on mobile screens, not in cinematic environments.

Edit short-form videos optimized for Instagram Reels and TikTok.

Execute clean, high-retention edits: strong hooks, tight pacing, captions, sound, and visual clarity.

Know when content should feel raw and fast — and when it deserves additional refinement.

Be capable of turning strong footage into A-level or A+-level social content when needed.

High-Output Delivery

Produce and deliver content daily.

Turn shoots or sessions into multiple usable pieces of content.

Operate with a “shoot → edit → ship” mindset, prioritizing momentum and consistency.

Asset & Workflow Management

Organize raw footage, edits, and evergreen assets for efficient reuse.

Maintain a reliable workflow that supports daily posting without chaos.

Communicate clearly around timelines, priorities, and deliverables.

Primary Platforms

Who You Are

Social-Fluent: You deeply understand Instagram and TikTok — hooks, retention, pacing, captions, trends, and why people stop scrolling.

Strong Editor: You have real editing chops. You’re not just cutting clips — you know how to shape content into something compelling.

iPhone-First: You are comfortable capturing excellent content with an iPhone and understand how to maximize it.

High-Output & Reliable: You show up, hit deadlines, communicate clearly, and deliver consistently.

Performance-Oriented: You care about how content performs, not just how it looks.

Ego-Free Operator: You prioritize execution, iteration, and results over personal creative expression.

Technical Requirements

Proven experience creating and editing short-form social video.

Strong portfolio showing Instagram Reels and/or TikTok work.

Proficiency with modern editing tools (Premiere Pro, CapCut, Final Cut, or similar).

Ability to capture clean audio and usable lighting in real-world environments.

Comfortable working as a 1099 contractor with consistent availability.

What This Role Is Not

Not a long-form filmmaking role

Not a campaign-only or brand-deck role

This is a high-output, social-first execution role focused on shipping excellent Instagram and TikTok content every day.

Why Work With TWICE

Founder Access: Work directly with the founders of a fast-growing wellness brand.

Creative Ownership: You will play a real role in shaping how the brand shows up socially.

Clear Focus: No platform sprawl — just Instagram and TikTok done extremely well.

Momentum: This is a role where great execution is immediately visible and impactful.

Final Note If you love social media, thrive on consistency, and want to be part of a brand that takes content seriously — this role was built for you.

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