A&L Marketing Specialist
University of California - Santa Barbara, Santa Barbara, California, us, 93190
Position Overview
Marketing Specialist (Position Number: 40205339, Payroll Title: MARKETING SPEC 2 (007551), Job Code: 007551, Department: ALEC (ARTS AND LECTURES OFFICE), Location: 110 Castilian Dr, Suite 100, UCSB Campus, 100% time, Non-Exempt, Salary range $28.88 to $35.00/hour (budget) up to $49.76/hour. Work schedule M-F 8am-5pm, occasional nights and weekends. Benefits: Full Benefits. Remote: N/A).
Brief Summary of Job Duties Reporting to UCSB Arts & Lectures' Marketing Manager, the Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. Responsibilities include general marketing, graphic design, logistical planning, preparatory work and staffing private and public events. This position supports the marketing team's implementation of innovative multi‑channel marketing strategies for its individual performances, films, lectures and special events. The Marketing department generates more than $2.5 million dollars in revenue annually for the organization’s $10 million plus budget. Using independent judgment and maintaining a superior level of professionalism and initiative, the specialist provides direct analytical and administrative support to A&L’s Marketing Team, serves as a direct conduit to public messaging and external communications, and handles platforms including print and electronic media, email communications, social media, direct mail and direct communication with patrons, donors, and University VIPs.
Responsibilities
General marketing, graphic design, logistical planning, and event staffing for private and public events.
Support implementation of multi‑channel marketing strategies for performances, films, lectures, and special events.
Provide direct analytical and administrative support, including metrics tracking, data analysis, and ROI reporting.
Act as conduit to public messaging and external communications, managing platforms such as print, electronic media, email, social media, direct mail, and direct communication with patrons, donors, and University VIPs.
Manage marketing assets, including flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations, and e‑marketing newsletters.
Maintain and update website and mobile application content.
Coordinate social media and e‑marketing schedules, analyzing and reporting on digital campaign ROI.
Compile and edit program book content for more than 100 events annually.
Coordinate with A&L Marketing and Programming Managers to ensure marketing materials meet contractual requirements.
Proofread all marketing materials for factual and grammatical accuracy.
Track and generate program ad sales, oversee invoicing, and organize marketing, media, and publicity archives.
Research, solicit and secure program advertising, advertising insertions, and promotional copy.
Research and secure copyright and other legal clearances for publications.
Manage marketing archives and assets (brochures, programs, graphics, etc.).
Qualifications
Bachelor's Degree in related area and/or equivalent experience and training.
1‑3 years’ experience with video editing, image editing and graphic design, copywriting, copyediting, archiving, email marketing, social media marketing, and CRM databases—Adobe InDesign, Photoshop, Premiere Pro (basic).
Willingness and ability to work evenings and weekends.
Basic analytical and research skills with aptitude for growth.
Excellent professional writing and communication skills.
Ability to work under multiple deadlines and handle competing priorities adeptly.
Highly developed organizational and information management skills.
Special Conditions of Employment
Satisfactory criminal history background check.
UCSB is a Tobacco‑Free environment.
Misconduct Disclosure Requirement As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer. "Misconduct" means any violation of the policies governing employee conduct at the applicant's previous place of employment, including, but not limited to, violations of policies prohibiting sexual harassment, sexual assault, or other forms of harassment, or discrimination, as defined by the employer. For reference, UC’s policies addressing some forms of misconduct include UC Sexual Violence and Sexual Harassment Policy, UC Anti‑Discrimination Policy, and Abusive Conduct in the Workplace.
Job Functions and Percentages of Time 50% Marketing Administrative Support and Analysis
Tracks metrics, analyzes and researches market trends to develop cohesive marketing and communication strategies that generate ticket sales and directly impact the organizational bottom line.
Creates complex database queries and manages records to develop targeted marketing campaigns that are cost effective.
Forms partnerships and creates promotional opportunities with campus and community organizations and the media that foster financial and in‑kind sponsorships and group sale opportunities.
Tracks and reports on ROI of marketing campaigns; compiles regular reports from Tessitura, Google Analytics, Wordfly, and social media platforms and disseminates to managers and stakeholders.
Manages third‑party calendars and event listings; maintains schedules and calendars for marketing projects and initiatives.
Drafts correspondence and provides administrative support to senior marketing staff.
Analyzes, tracks, and enters expenses for record‑keeping, ensuring accuracy and completeness.
Reviews and extracts relevant ticketing and marketing details from artist contracts, offers and riders.
Attends A&L events, provides event support and plans ancillary events.
Maintains contact records and distribution lists for partners, vendors and press contacts.
Distributes promotional materials to vendors, partners and the media; oversees student employees and independent contractors to ensure proper distribution on campus and in the community; reviews and upgrades distribution routes and specialized direct mail lists.
Reviews website, mobile application and other communication platforms for consistency and manages updates to ensure messaging is current and accurate.
20% Content Creation and Graphic Design
Applies A&L's style guide, proofs materials and supports brand management.
Uses independent judgment to adapt the aesthetic determined by the Senior Designer to create digital and print collateral that aligns with the graphic identity and branding of Arts & Lectures.
Requires a highly functional understanding of Adobe Creative Suite.
Researches and formats images for production and determines appropriate credits that meet artist contract.
Creates and adapts content for social media, e‑marketing campaigns, radio advertisements and various other marketing materials.
Coordinates event photography/videography.
15% Digital Media Strategy
Supports the strategy and implementation, monitoring and analysis of digital marketing campaigns.
Coordinates social media and e‑marketing schedules.
Analyzes and reports on digital campaign ROI, researches trends and makes recommendations to Marketing Team.
15% Program Tracking and Archiving
Compiles, formats and edits program book content for more than 100 events annually.
Coordinates with A&L Marketing and Programming Managers to ensure all published marketing materials meet contractual requirements.
Carefully proofreads all marketing materials to ensure factual and grammatical accuracy.
Tracks and generates program ad sales, oversees invoicing.
Organizes and maintains marketing, media and publicity archives.
UC Vaccination Programs Policy As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs. All Covered Individuals must participate in any applicable Vaccination Program by providing proof that they are up‑to‑date with any required vaccines or submitting a request for exception. For more information, please visit University of California Policy on Vaccinations https://policy.ucop.edu/doc/5000695/VaccinationProgramsPolicy.
Equal Employment Opportunity The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
Reasonable Accommodations The University of California endeavors to make https://jobs.ucsb.edu accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Katherine Abad in Human Resources at 805-893-4664 or email katherine.abad@hr.ucsb.edu. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
Privacy Notification Statement Privacy Notification Statement and Notice of Availability of the UCSB Annual Security and Fire Safety Report Disclosures.
Application Status If you would like to check the status of your application, please log into the Candidate Gateway where you applied and click on 'my activities'.
#J-18808-Ljbffr
Brief Summary of Job Duties Reporting to UCSB Arts & Lectures' Marketing Manager, the Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. Responsibilities include general marketing, graphic design, logistical planning, preparatory work and staffing private and public events. This position supports the marketing team's implementation of innovative multi‑channel marketing strategies for its individual performances, films, lectures and special events. The Marketing department generates more than $2.5 million dollars in revenue annually for the organization’s $10 million plus budget. Using independent judgment and maintaining a superior level of professionalism and initiative, the specialist provides direct analytical and administrative support to A&L’s Marketing Team, serves as a direct conduit to public messaging and external communications, and handles platforms including print and electronic media, email communications, social media, direct mail and direct communication with patrons, donors, and University VIPs.
Responsibilities
General marketing, graphic design, logistical planning, and event staffing for private and public events.
Support implementation of multi‑channel marketing strategies for performances, films, lectures, and special events.
Provide direct analytical and administrative support, including metrics tracking, data analysis, and ROI reporting.
Act as conduit to public messaging and external communications, managing platforms such as print, electronic media, email, social media, direct mail, and direct communication with patrons, donors, and University VIPs.
Manage marketing assets, including flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations, and e‑marketing newsletters.
Maintain and update website and mobile application content.
Coordinate social media and e‑marketing schedules, analyzing and reporting on digital campaign ROI.
Compile and edit program book content for more than 100 events annually.
Coordinate with A&L Marketing and Programming Managers to ensure marketing materials meet contractual requirements.
Proofread all marketing materials for factual and grammatical accuracy.
Track and generate program ad sales, oversee invoicing, and organize marketing, media, and publicity archives.
Research, solicit and secure program advertising, advertising insertions, and promotional copy.
Research and secure copyright and other legal clearances for publications.
Manage marketing archives and assets (brochures, programs, graphics, etc.).
Qualifications
Bachelor's Degree in related area and/or equivalent experience and training.
1‑3 years’ experience with video editing, image editing and graphic design, copywriting, copyediting, archiving, email marketing, social media marketing, and CRM databases—Adobe InDesign, Photoshop, Premiere Pro (basic).
Willingness and ability to work evenings and weekends.
Basic analytical and research skills with aptitude for growth.
Excellent professional writing and communication skills.
Ability to work under multiple deadlines and handle competing priorities adeptly.
Highly developed organizational and information management skills.
Special Conditions of Employment
Satisfactory criminal history background check.
UCSB is a Tobacco‑Free environment.
Misconduct Disclosure Requirement As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer. "Misconduct" means any violation of the policies governing employee conduct at the applicant's previous place of employment, including, but not limited to, violations of policies prohibiting sexual harassment, sexual assault, or other forms of harassment, or discrimination, as defined by the employer. For reference, UC’s policies addressing some forms of misconduct include UC Sexual Violence and Sexual Harassment Policy, UC Anti‑Discrimination Policy, and Abusive Conduct in the Workplace.
Job Functions and Percentages of Time 50% Marketing Administrative Support and Analysis
Tracks metrics, analyzes and researches market trends to develop cohesive marketing and communication strategies that generate ticket sales and directly impact the organizational bottom line.
Creates complex database queries and manages records to develop targeted marketing campaigns that are cost effective.
Forms partnerships and creates promotional opportunities with campus and community organizations and the media that foster financial and in‑kind sponsorships and group sale opportunities.
Tracks and reports on ROI of marketing campaigns; compiles regular reports from Tessitura, Google Analytics, Wordfly, and social media platforms and disseminates to managers and stakeholders.
Manages third‑party calendars and event listings; maintains schedules and calendars for marketing projects and initiatives.
Drafts correspondence and provides administrative support to senior marketing staff.
Analyzes, tracks, and enters expenses for record‑keeping, ensuring accuracy and completeness.
Reviews and extracts relevant ticketing and marketing details from artist contracts, offers and riders.
Attends A&L events, provides event support and plans ancillary events.
Maintains contact records and distribution lists for partners, vendors and press contacts.
Distributes promotional materials to vendors, partners and the media; oversees student employees and independent contractors to ensure proper distribution on campus and in the community; reviews and upgrades distribution routes and specialized direct mail lists.
Reviews website, mobile application and other communication platforms for consistency and manages updates to ensure messaging is current and accurate.
20% Content Creation and Graphic Design
Applies A&L's style guide, proofs materials and supports brand management.
Uses independent judgment to adapt the aesthetic determined by the Senior Designer to create digital and print collateral that aligns with the graphic identity and branding of Arts & Lectures.
Requires a highly functional understanding of Adobe Creative Suite.
Researches and formats images for production and determines appropriate credits that meet artist contract.
Creates and adapts content for social media, e‑marketing campaigns, radio advertisements and various other marketing materials.
Coordinates event photography/videography.
15% Digital Media Strategy
Supports the strategy and implementation, monitoring and analysis of digital marketing campaigns.
Coordinates social media and e‑marketing schedules.
Analyzes and reports on digital campaign ROI, researches trends and makes recommendations to Marketing Team.
15% Program Tracking and Archiving
Compiles, formats and edits program book content for more than 100 events annually.
Coordinates with A&L Marketing and Programming Managers to ensure all published marketing materials meet contractual requirements.
Carefully proofreads all marketing materials to ensure factual and grammatical accuracy.
Tracks and generates program ad sales, oversees invoicing.
Organizes and maintains marketing, media and publicity archives.
UC Vaccination Programs Policy As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs. All Covered Individuals must participate in any applicable Vaccination Program by providing proof that they are up‑to‑date with any required vaccines or submitting a request for exception. For more information, please visit University of California Policy on Vaccinations https://policy.ucop.edu/doc/5000695/VaccinationProgramsPolicy.
Equal Employment Opportunity The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
Reasonable Accommodations The University of California endeavors to make https://jobs.ucsb.edu accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Katherine Abad in Human Resources at 805-893-4664 or email katherine.abad@hr.ucsb.edu. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
Privacy Notification Statement Privacy Notification Statement and Notice of Availability of the UCSB Annual Security and Fire Safety Report Disclosures.
Application Status If you would like to check the status of your application, please log into the Candidate Gateway where you applied and click on 'my activities'.
#J-18808-Ljbffr