Job Title
Specialist, Campaign Marketing
Company Professional Learning for North America, Pearson
Description You’ll have the opportunity to shape and execute strategic marketing campaigns for Pearson’s professional learning portfolio, working closely with product, sales, and senior stakeholders to deliver measurable business impact. This role aligns with "Campaign Marketing Manager" or "Marketing Manager".
Why Pearson? We are the world’s learning company with more than 17,000 employees operating in 70 countries. We combine world‑class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
Core Competencies
Strategic problem solving
Effective planning, project management and prioritization
Strong communication and presentation skills
Exceptional cross‑team collaboration
Data‑driven decision‑making
Qualifications
Minimum 5 years marketing experience
Proven success in launching new products/solutions with integrated marketing plans
Experience in K-12 Education or Healthcare market preferred
Experience with professional learning, onboarding, and upselling through buyer’s journey is a plus
Expertise in digital marketing campaign development
Proficiency with project management systems (Wrike preferred)
Excellent verbal and written communication skills
Strong problem‑solving and decision‑making abilities
Bilingual skills are a plus
Bachelor’s degree in a related field
Responsibilities
50% Strategic Campaign Marketing Planning
Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches
Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy)
Collaborate with product and sales teams to maximize campaign effectiveness
Drive lead and revenue generation through targeted marketing programs
Analyze market trends and recommend growth strategies
Segment and target customers for campaigns
Monitor key metrics and provide actionable insights
Utilize marketing automation, CRM, and analytics platforms (Google Analytics 4, Tableau, Salesforce)
Support experiential marketing efforts for virtual and in‑person events related to digital platforms
35% Creative Execution of Campaign Deliverables
Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns
Project execution: Daily utilization of Wrike project management system to initiate and manage marketing campaigns from conception to launch, including drafting creative briefs, assigning tasks and setting deadlines, providing creative direction and feedback
Work with the Creative Services team, freelancers, internal subject matter experts, and other vendors as needed to develop approved campaign marketing materials
Develop an appropriate variety of campaign assets to be used in direct marketing and field sales, including international teams, to drive demand via targeted campaigns
10% Relationship Management and Brand Ambassador
Foster relationships with internal teams and external partners
Serve as the primary marketing contact for assigned markets and domains
5% Other Duties as Assigned
Compensation Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. The minimum full‑time salary range is between $70,000 – $90,000. This position is eligible to participate in an annual incentive program; information on benefits offered can be found on the Pearson careers site.
How to Apply Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to
https://pearson.jobs/ .
Application Deadline Applications will be accepted through Mar.6th, 2026. This window may be extended depending on business needs.
Who We Are At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn’t just what we do; it is who we are.
Equal Opportunity Employer Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
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Company Professional Learning for North America, Pearson
Description You’ll have the opportunity to shape and execute strategic marketing campaigns for Pearson’s professional learning portfolio, working closely with product, sales, and senior stakeholders to deliver measurable business impact. This role aligns with "Campaign Marketing Manager" or "Marketing Manager".
Why Pearson? We are the world’s learning company with more than 17,000 employees operating in 70 countries. We combine world‑class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
Core Competencies
Strategic problem solving
Effective planning, project management and prioritization
Strong communication and presentation skills
Exceptional cross‑team collaboration
Data‑driven decision‑making
Qualifications
Minimum 5 years marketing experience
Proven success in launching new products/solutions with integrated marketing plans
Experience in K-12 Education or Healthcare market preferred
Experience with professional learning, onboarding, and upselling through buyer’s journey is a plus
Expertise in digital marketing campaign development
Proficiency with project management systems (Wrike preferred)
Excellent verbal and written communication skills
Strong problem‑solving and decision‑making abilities
Bilingual skills are a plus
Bachelor’s degree in a related field
Responsibilities
50% Strategic Campaign Marketing Planning
Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches
Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy)
Collaborate with product and sales teams to maximize campaign effectiveness
Drive lead and revenue generation through targeted marketing programs
Analyze market trends and recommend growth strategies
Segment and target customers for campaigns
Monitor key metrics and provide actionable insights
Utilize marketing automation, CRM, and analytics platforms (Google Analytics 4, Tableau, Salesforce)
Support experiential marketing efforts for virtual and in‑person events related to digital platforms
35% Creative Execution of Campaign Deliverables
Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns
Project execution: Daily utilization of Wrike project management system to initiate and manage marketing campaigns from conception to launch, including drafting creative briefs, assigning tasks and setting deadlines, providing creative direction and feedback
Work with the Creative Services team, freelancers, internal subject matter experts, and other vendors as needed to develop approved campaign marketing materials
Develop an appropriate variety of campaign assets to be used in direct marketing and field sales, including international teams, to drive demand via targeted campaigns
10% Relationship Management and Brand Ambassador
Foster relationships with internal teams and external partners
Serve as the primary marketing contact for assigned markets and domains
5% Other Duties as Assigned
Compensation Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. The minimum full‑time salary range is between $70,000 – $90,000. This position is eligible to participate in an annual incentive program; information on benefits offered can be found on the Pearson careers site.
How to Apply Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to
https://pearson.jobs/ .
Application Deadline Applications will be accepted through Mar.6th, 2026. This window may be extended depending on business needs.
Who We Are At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn’t just what we do; it is who we are.
Equal Opportunity Employer Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
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