About The Company
LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.
About The Role As a Social Media Marketing Associate – The Face Shop, you will have the opportunity to work for one of LG H&H’s family of brands. This role will be actively involved in growing brand awareness, engagement, and community through experimenting with new tactics and strategies grounded in creativity and data. Come and be part of a team that will help drive significant growth of LG H&H brands in beauty and personal care! This role reports to the Senior Social Media Manager – The Face Shop.
Responsibilities
Support day-to-day execution of social and influencer marketing strategies, inclusive of campaign objectives, KPIs and targeting that will drive owned and earned media value
Conceptualize and execute innovative ideas for social channels, always keeping community, engagement & audience acquisition top of mind
Help set social strategy for product launches and key calendar moments by developing monthly social content calendars to ensure solid marketing plans across all touch points
Maintenance of social scheduling, tagging and publishing. Creation of content cross-platform. Stories design, execution and strategy. Written captions across all social channels while maintaining brand voice
Brief creative requests for social content tied to launches, campaigns and retail promotions
Ideate, film, edit and deliver engaging content using in-app features and tools, with comfortability being the on-camera talent and speaking to camera as needed
Management of influencer marketing platforms, including campaign set up, brief creation, content uploads, and performance monitoring
Lead influencer gifting operations, including budget and invoice management, packout instructions, inventory oversight, supply sourcing and organization, and cross-functional coordination to ensure timely and efficient delivery
Ownership of the UGC program, creating content briefs and managing relationships with influencers and creators
Oversee community management across social channels, responding to all owned posts (mentions, comments, and DMs) and earned posts (paid influencers, UGC, key talents) while flagging trending conversations and ideas for engagement
Intuitive understanding of how to find the right creators and external partners for collaboration to activate content, extend brand reach, and deepen community connections
Assist on reporting social media and influencer marketing results weekly and monthly to leadership; consistently track and analyze key social KPIs, use real-time learnings to pivot & optimize content plans as needed
Keep pulse on social media, beauty/skincare trends, and the competitive landscape, communicate learnings to be implemented by team
Brainstorm and collaborate with cross-functional teams including cross-brand, PR, paid, and brand marketing
Qualifications
Bachelor’s in Marketing, Digital Communications or Advertising from an accredited college
Minimum 4 years of experience in social, preferably in the beauty and personal care space
Excellent verbal and written communication skills
Strong multi-tasker and ability to handle high-volume of work under tight deadlines
Proactive, detailed oriented and highly organized
Collaborative with exceptional time management skills
Strong eye for aesthetics (visual, copy and feed curation, UGC/influencers, etc)
Experience with social media platforms (Instagram, TikTok, etc.)
Experience with social media and influencer marketing platforms (Dash Hudson, Tribe Dynamics, Statusphere, GateMaker, etc.)
Experience with image/video editing (CapCut, Canva, etc.)
Demonstrated passion for social media, beauty/skincare and content creation with an eye for UGC and feed aesthetics
Active social media presence and portfolio
Our Benefits
Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits
Wellness incentive programs
Commuter benefits
Salary range: 70-80k
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About The Role As a Social Media Marketing Associate – The Face Shop, you will have the opportunity to work for one of LG H&H’s family of brands. This role will be actively involved in growing brand awareness, engagement, and community through experimenting with new tactics and strategies grounded in creativity and data. Come and be part of a team that will help drive significant growth of LG H&H brands in beauty and personal care! This role reports to the Senior Social Media Manager – The Face Shop.
Responsibilities
Support day-to-day execution of social and influencer marketing strategies, inclusive of campaign objectives, KPIs and targeting that will drive owned and earned media value
Conceptualize and execute innovative ideas for social channels, always keeping community, engagement & audience acquisition top of mind
Help set social strategy for product launches and key calendar moments by developing monthly social content calendars to ensure solid marketing plans across all touch points
Maintenance of social scheduling, tagging and publishing. Creation of content cross-platform. Stories design, execution and strategy. Written captions across all social channels while maintaining brand voice
Brief creative requests for social content tied to launches, campaigns and retail promotions
Ideate, film, edit and deliver engaging content using in-app features and tools, with comfortability being the on-camera talent and speaking to camera as needed
Management of influencer marketing platforms, including campaign set up, brief creation, content uploads, and performance monitoring
Lead influencer gifting operations, including budget and invoice management, packout instructions, inventory oversight, supply sourcing and organization, and cross-functional coordination to ensure timely and efficient delivery
Ownership of the UGC program, creating content briefs and managing relationships with influencers and creators
Oversee community management across social channels, responding to all owned posts (mentions, comments, and DMs) and earned posts (paid influencers, UGC, key talents) while flagging trending conversations and ideas for engagement
Intuitive understanding of how to find the right creators and external partners for collaboration to activate content, extend brand reach, and deepen community connections
Assist on reporting social media and influencer marketing results weekly and monthly to leadership; consistently track and analyze key social KPIs, use real-time learnings to pivot & optimize content plans as needed
Keep pulse on social media, beauty/skincare trends, and the competitive landscape, communicate learnings to be implemented by team
Brainstorm and collaborate with cross-functional teams including cross-brand, PR, paid, and brand marketing
Qualifications
Bachelor’s in Marketing, Digital Communications or Advertising from an accredited college
Minimum 4 years of experience in social, preferably in the beauty and personal care space
Excellent verbal and written communication skills
Strong multi-tasker and ability to handle high-volume of work under tight deadlines
Proactive, detailed oriented and highly organized
Collaborative with exceptional time management skills
Strong eye for aesthetics (visual, copy and feed curation, UGC/influencers, etc)
Experience with social media platforms (Instagram, TikTok, etc.)
Experience with social media and influencer marketing platforms (Dash Hudson, Tribe Dynamics, Statusphere, GateMaker, etc.)
Experience with image/video editing (CapCut, Canva, etc.)
Demonstrated passion for social media, beauty/skincare and content creation with an eye for UGC and feed aesthetics
Active social media presence and portfolio
Our Benefits
Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits
Wellness incentive programs
Commuter benefits
Salary range: 70-80k
#J-18808-Ljbffr