Marketing and Social Media Specialist
First Bank of Highland Park, Highland Park, Illinois, United States, 60035
This Position Reports to Denise Bryant, Vice President Marketing & Community Outreach
Basic Function The Marketing and Social Media Specialist is responsible for executing, overseeing and monitoring internal and external communications that support the Bank’s mission and marketing goals. This role requires collaboration between all Bank departments, particularly HR, IT and Compliance. Responsible for increasing brand awareness and enhancing the image of the Bank through the development and implementation of creative marketing strategies that accurately depict the messaging associated with First Bank Chicago being one of the top five privately held Banks in Chicagoland poised for growth and expansion in the marketplace.
Job Duties While the primary functions of the position are focused on communications, the Marketing & Social Media Specialist will be required to provide support as needed with various Marketing events and activities. Other responsibilities include but are not limited to preparing detailed media reports, press releases, and marketing materials.
Essential Duties Internal Communications
Responsible for managing internal communications primarily using MS365 products which include but are not limited to One Note, Teams and SharePoint (the Vault). Internal communications require working closely with HR, IT Department and the Communications Working Group. Observing all regulatory requirements established by the Compliance Department is high priority while managing governance standards, guidelines and best practices.
Vault/SharePoint & Teams
Responsible for managing Marketing Vault page and document storage
Responsible for updating Vault Homepage with employee announcements and current activities
Responsible for working with IT for troubleshooting and training as needed
Participate in Communications Working Group
Manage Marketing announcements sent via Teams
Maintaining MS365 skills is required to properly manage these functions
External Communications
Promoting First Bank Chicago through external communications while observing all regulatory requirements established by the Compliance Department is high priority. This position plays a key role in executing the institution’s monthly marketing campaigns through strong visual design, brand consistency, and effective digital communication. This position is responsible for creating campaign assets, managing social media channels, and developing internal department collateral by using a variety of platforms to reach target audiences. This includes but is not limited to the Bank website(s), print, digital and social media outlets. Depending on the need, external communications will come from different areas within Marketing as well as other departments within the Bank.
Social Media
Establish an engaging social media presence on various platforms while promoting First Bank Chicago within brand guidelines
Oversee company interactions with the public on all social media platforms and utilize 3rd party software to manage online activities following procedures established by Compliance Department
Analyze social media metrics. Develop and implement strategies to increase traffic to websites and social media platforms
Manage monthly social media logs and digital images to meet Compliance regulations and branding standards
Maintain a high proficiency in the social and digital media arena.
Develop content ideas that support business goals and highlight products, community involvement, staff culture, and member success stories
Seek and attend educational opportunities pertaining to social media
Press Releases
Create and manage press releases to include professional, high-quality photos and written copy following Bank branding guidelines
Manage POTM schedule with Crain’s
Mange contract negotiations with vendors
Coordinate with HR and communicate PR announcements on the Vault
Maintain a list of media outlets across industry sectors
Campaign & Graphic Design
Develop visual assets for monthly marketing campaigns (print, digital, web, in-branch materials)
Maintain consistency with brand guidelines while elevating overall creative quality
Create design templates for recurring marketing needs (flyers, posters, rate sheets, digital ads)
Collaborate with the Corporate Marketing Officer to refine campaign concepts and ensure timely execution
Prepare and deliver final design files to internal teams and external vendors
Nonessential Duties
Other duties as assigned
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Basic Function The Marketing and Social Media Specialist is responsible for executing, overseeing and monitoring internal and external communications that support the Bank’s mission and marketing goals. This role requires collaboration between all Bank departments, particularly HR, IT and Compliance. Responsible for increasing brand awareness and enhancing the image of the Bank through the development and implementation of creative marketing strategies that accurately depict the messaging associated with First Bank Chicago being one of the top five privately held Banks in Chicagoland poised for growth and expansion in the marketplace.
Job Duties While the primary functions of the position are focused on communications, the Marketing & Social Media Specialist will be required to provide support as needed with various Marketing events and activities. Other responsibilities include but are not limited to preparing detailed media reports, press releases, and marketing materials.
Essential Duties Internal Communications
Responsible for managing internal communications primarily using MS365 products which include but are not limited to One Note, Teams and SharePoint (the Vault). Internal communications require working closely with HR, IT Department and the Communications Working Group. Observing all regulatory requirements established by the Compliance Department is high priority while managing governance standards, guidelines and best practices.
Vault/SharePoint & Teams
Responsible for managing Marketing Vault page and document storage
Responsible for updating Vault Homepage with employee announcements and current activities
Responsible for working with IT for troubleshooting and training as needed
Participate in Communications Working Group
Manage Marketing announcements sent via Teams
Maintaining MS365 skills is required to properly manage these functions
External Communications
Promoting First Bank Chicago through external communications while observing all regulatory requirements established by the Compliance Department is high priority. This position plays a key role in executing the institution’s monthly marketing campaigns through strong visual design, brand consistency, and effective digital communication. This position is responsible for creating campaign assets, managing social media channels, and developing internal department collateral by using a variety of platforms to reach target audiences. This includes but is not limited to the Bank website(s), print, digital and social media outlets. Depending on the need, external communications will come from different areas within Marketing as well as other departments within the Bank.
Social Media
Establish an engaging social media presence on various platforms while promoting First Bank Chicago within brand guidelines
Oversee company interactions with the public on all social media platforms and utilize 3rd party software to manage online activities following procedures established by Compliance Department
Analyze social media metrics. Develop and implement strategies to increase traffic to websites and social media platforms
Manage monthly social media logs and digital images to meet Compliance regulations and branding standards
Maintain a high proficiency in the social and digital media arena.
Develop content ideas that support business goals and highlight products, community involvement, staff culture, and member success stories
Seek and attend educational opportunities pertaining to social media
Press Releases
Create and manage press releases to include professional, high-quality photos and written copy following Bank branding guidelines
Manage POTM schedule with Crain’s
Mange contract negotiations with vendors
Coordinate with HR and communicate PR announcements on the Vault
Maintain a list of media outlets across industry sectors
Campaign & Graphic Design
Develop visual assets for monthly marketing campaigns (print, digital, web, in-branch materials)
Maintain consistency with brand guidelines while elevating overall creative quality
Create design templates for recurring marketing needs (flyers, posters, rate sheets, digital ads)
Collaborate with the Corporate Marketing Officer to refine campaign concepts and ensure timely execution
Prepare and deliver final design files to internal teams and external vendors
Nonessential Duties
Other duties as assigned
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