Digital Marketing Generalist II - Lakeland, FL
The Digital Marketing Generalist II is a well‑rounded digital marketer with demonstrated expertise in multiple aspects of social media such as content creation (text, video, and graphics), analytics, reputation management, and strategy. This role collaborates with internal and external stakeholders to maximize Orlando Health’s awareness and reputation; positively influence customer, partner, and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction.
The Digital Marketing Generalist II partners with Marketing, Sports Partnerships, Community Relations, Brand Marketing, and Marketing Technologies teams to deliver best‑in‑class digital content and experiences to our audiences.
Essential Functions
Creates text, video, graphics, and/or image content to ensure a robust and responsive social media presence
Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms, and reporting tools
Responds quickly, capably, and appropriately in high‑pressure situations
Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals
Uses analytics to understand customer demographics and help target content to best‑performing channels
Monitors follower engagement and works with appropriate parties to respond
Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors
Brainstorms creative growth strategies through digital marketing
Works with Strategic Communications team to build holistic communication plans and content ecosystems
Demonstrates excellent copywriting, critical thinking, analytical, and communication skills
Assists stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI
Extends knowledge to colleagues for education, inspiration, and strategic guidance
Maintains compliance with all Orlando Health policies and procedures
Other Related Functions
Video skills, while not required, are a plus
Collaborates with various teams to ensure messaging consistency
Maintains strong organizational skills and the ability to manage multiple ongoing projects and one‑off requests
Exhibits professional presence and communication
Works collaboratively across teams and levels within the organization
Performs other duties as assigned by leadership
Education Bachelor’s degree in Communications, Journalism, Marketing, or a related field from an accredited college or university is required.
Experience
Four (4) years of experience in digital/search marketing, display advertising, or digital content marketing
Experience utilizing CRM systems to launch and optimize campaigns is required
Why Orlando Health Orlando Health is a mission‑driven organization committed to delivering exceptional care, innovation, and community impact. Our marketing team plays a critical role in shaping how our brand connects with patients, partners, and communities.
#J-18808-Ljbffr
The Digital Marketing Generalist II partners with Marketing, Sports Partnerships, Community Relations, Brand Marketing, and Marketing Technologies teams to deliver best‑in‑class digital content and experiences to our audiences.
Essential Functions
Creates text, video, graphics, and/or image content to ensure a robust and responsive social media presence
Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms, and reporting tools
Responds quickly, capably, and appropriately in high‑pressure situations
Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals
Uses analytics to understand customer demographics and help target content to best‑performing channels
Monitors follower engagement and works with appropriate parties to respond
Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors
Brainstorms creative growth strategies through digital marketing
Works with Strategic Communications team to build holistic communication plans and content ecosystems
Demonstrates excellent copywriting, critical thinking, analytical, and communication skills
Assists stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI
Extends knowledge to colleagues for education, inspiration, and strategic guidance
Maintains compliance with all Orlando Health policies and procedures
Other Related Functions
Video skills, while not required, are a plus
Collaborates with various teams to ensure messaging consistency
Maintains strong organizational skills and the ability to manage multiple ongoing projects and one‑off requests
Exhibits professional presence and communication
Works collaboratively across teams and levels within the organization
Performs other duties as assigned by leadership
Education Bachelor’s degree in Communications, Journalism, Marketing, or a related field from an accredited college or university is required.
Experience
Four (4) years of experience in digital/search marketing, display advertising, or digital content marketing
Experience utilizing CRM systems to launch and optimize campaigns is required
Why Orlando Health Orlando Health is a mission‑driven organization committed to delivering exceptional care, innovation, and community impact. Our marketing team plays a critical role in shaping how our brand connects with patients, partners, and communities.
#J-18808-Ljbffr