The Key Account Manager for Convenience is primarily responsible for selling and implementing Red Bull’s strategies and initiatives within local key account chains, and for influencing program execution through local decision makers. This role includes full ownership of local key account budgets and performance—covering distribution, pricing, promotion, and Quality Points of Distribution within each chain—as well as responsibility for accurate forecasting. The Key Account Manager is also responsible for building strong, productive business relationships with assigned key accounts and for developing solutions that align with customers’ needs while meeting Red Bull’s objectives.
All the responsibilities we’ll trust you with MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS Executes distribution of priority packages in accordance with Channel Strategy recommendations. Ensures that schematics for all assigned key accounts reflect Red Bull standards for product flow and package mix. Sells Red Bull’s Optimum Price program by applying best practices and using available tools. Tailors presentations to better address each customer’s specific needs. Develops an annual promotion schedule aligned with Business Unit (BU) and Channel Strategy objectives. Persuasively sells Red Bull merchandising standards, distribution recommendations, and price points in ways that resonate with customer needs. Ensures that all promotions are supported by effective point-of-sale (POS) materials and incremental displays. Customizes sales pitches to achieve account objectives while driving effective, permanent merchandising solutions. Evaluates return on investment (ROI) before recommending specific POS materials or customized solutions. Executes merchandising activities in line with Channel Strategy guidelines.
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS Actively builds relationships with key decision‑makers through business reviews, regular communication, and related activities. Drives the implementation of account programs by working with local decision‑makers. Consistently seeks additional opportunities that go beyond existing programs. Provides local decision‑makers with feedback on relevant developments, information, and successes. Serves as the primary source of local knowledge regarding assigned accounts. Regularly looks for opportunities to strengthen relationships and establish connections within key accounts beyond the buyer level.
BUDGETS/ANNUAL PLANNING Constructs annual customer marketing agreements and manages the associated funds for all designated key accounts on both a monthly and annual basis.
BUSINESS ANALYSIS Collaborates with the Category Analyst to evaluate the return on investment (ROI) of ‘pay‑for‑space’ agreements and communicates key insights to Business Unit and Channel leaders. Conducts post‑promotion analyses, in partnership with the Category Analyst, after all promotions to assess their effectiveness.
BUSINESS REVIEWS Conducts quarterly business reviews to update key accounts on business performance, channel competition, opportunities, and related topics. Proactively shares examples of Red Bull marketing activities to highlight key points of difference from competitors. Provides energy insights that drive changes in promotion, pricing, or merchandising practices.
COMMUNICATION WITH DISTRIBUTOR PARTNERS Uses appropriate communication processes to keep DPs informed of KA programs and initiatives. Routinely visits DPs to ensure personal contact and open lines of communication.
Your areas of knowledge and expertise that matter most for this role
Minimum 4 years of sales experience with a strong record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast‑Moving Consumer Goods) industries, or in a Direct Store Delivery (DSD) operation.
Strong analytical skills, with experience using internal and external data sources (e.g., IRI, Nielsen).
Excellent communication and active listening skills.
Strong negotiation skills.
An innovative, solutions‑oriented mindset.
Self‑motivated and able to work independently.
Highly proficient in Microsoft Excel and PowerPoint.
Bachelor’s degree preferred.
Fluency in English required; additional language skills are an advantage.
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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All the responsibilities we’ll trust you with MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS Executes distribution of priority packages in accordance with Channel Strategy recommendations. Ensures that schematics for all assigned key accounts reflect Red Bull standards for product flow and package mix. Sells Red Bull’s Optimum Price program by applying best practices and using available tools. Tailors presentations to better address each customer’s specific needs. Develops an annual promotion schedule aligned with Business Unit (BU) and Channel Strategy objectives. Persuasively sells Red Bull merchandising standards, distribution recommendations, and price points in ways that resonate with customer needs. Ensures that all promotions are supported by effective point-of-sale (POS) materials and incremental displays. Customizes sales pitches to achieve account objectives while driving effective, permanent merchandising solutions. Evaluates return on investment (ROI) before recommending specific POS materials or customized solutions. Executes merchandising activities in line with Channel Strategy guidelines.
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS Actively builds relationships with key decision‑makers through business reviews, regular communication, and related activities. Drives the implementation of account programs by working with local decision‑makers. Consistently seeks additional opportunities that go beyond existing programs. Provides local decision‑makers with feedback on relevant developments, information, and successes. Serves as the primary source of local knowledge regarding assigned accounts. Regularly looks for opportunities to strengthen relationships and establish connections within key accounts beyond the buyer level.
BUDGETS/ANNUAL PLANNING Constructs annual customer marketing agreements and manages the associated funds for all designated key accounts on both a monthly and annual basis.
BUSINESS ANALYSIS Collaborates with the Category Analyst to evaluate the return on investment (ROI) of ‘pay‑for‑space’ agreements and communicates key insights to Business Unit and Channel leaders. Conducts post‑promotion analyses, in partnership with the Category Analyst, after all promotions to assess their effectiveness.
BUSINESS REVIEWS Conducts quarterly business reviews to update key accounts on business performance, channel competition, opportunities, and related topics. Proactively shares examples of Red Bull marketing activities to highlight key points of difference from competitors. Provides energy insights that drive changes in promotion, pricing, or merchandising practices.
COMMUNICATION WITH DISTRIBUTOR PARTNERS Uses appropriate communication processes to keep DPs informed of KA programs and initiatives. Routinely visits DPs to ensure personal contact and open lines of communication.
Your areas of knowledge and expertise that matter most for this role
Minimum 4 years of sales experience with a strong record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast‑Moving Consumer Goods) industries, or in a Direct Store Delivery (DSD) operation.
Strong analytical skills, with experience using internal and external data sources (e.g., IRI, Nielsen).
Excellent communication and active listening skills.
Strong negotiation skills.
An innovative, solutions‑oriented mindset.
Self‑motivated and able to work independently.
Highly proficient in Microsoft Excel and PowerPoint.
Bachelor’s degree preferred.
Fluency in English required; additional language skills are an advantage.
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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