Regional Group & Event Sales Manager
Proper Hospitality, Los Angeles, California, United States, 90079
Proper Hospitality is seeking a commercially-driven Regional Group & Event Sales Manager to generate group room and event revenue across three distinct lifestyle properties: Hotel June West L.A., Avalon Palm Springs, and Ingleside Estate.
Position Overview This is an individual contributor role designed for a proven on-property seller ready to step into a multi-property position. The role carries a personal booking goal for Group Rooms and Events and is responsible for managing the full sales cycle through contract execution, before handing off confirmed programs to on-property sales and events teams.
Based in Los Angeles, the role supports multiple markets and includes regular travel for client meetings, site inspections, and large-scale events. Success in this role is defined by consistently achieving sales goals and meeting KPIs set by sales leadership.
Key Responsibilities
Drive group room and event revenue across Hotel June West LA, Avalon Palm Springs, and Ingleside Estate
Carry a personal booking goal supported by an uncapped, lucrative Sales Incentive Plan
Manage the sales process from initial inquiry or outreach through contract signature
Transition confirmed business to on-property teams with clear program context to support successful execution
Business Development & Account Management
Develop and maintain a strong pipeline of group and event business across multiple markets
Generate business through a combination of proactive prospecting and inbound opportunities
Build and manage relationships with corporate planners, third-party agencies, and event professionals
Conduct client meetings, site inspections, and property tours across all assigned hotels
Represent Proper Hospitality professionally in the local LA market and beyond
Participate in industry events, networking opportunities, and client entertainment
Travel as needed to support large programs, site inspections, and key client relationships
Performance & KPI Accountability
Meet or exceed KPIs established by Sales Leadership, including but not limited to prospecting activity, client engagement and entertainment, conversion performance, and overall revenue contribution
Maintain a disciplined approach to pipeline management and follow-up
Systems & Administration
Manage leads, accounts, and bookings using TripleSeat, Cvent, HMS Infor, Knowland, and related platforms
Prepare contracts, proposals, and sales documentation in line with Proper standards
Maintain accurate and organized records to support visibility and forecasting
Qualifications Experience
Minimum 5+ years of hotel group and event sales experience with demonstrated personal production
Prior experience selling events and group room blocks within a hotel environment required
Experience within lifestyle or luxury hospitality preferred
Skills & Attributes
Strong commercial instincts with the ability to close both event-led and room-driven business
Confident relationship builder with a polished, professional presence
Highly organized, self-motivated, and accountable
Comfortable managing multiple properties and priorities simultaneously
Proficient with TripleSeat, Cvent, HMS Infor, Knowland, and modern sales tools, including AI-enabled prospecting platforms
Strong written and verbal communication skills
Education
Bachelor’s degree in Hospitality, Business, Marketing, or a related field preferred, or equivalent experience
$85,000–$95,000
Uncapped Sales Incentive Plan tied to Group Rooms and Event production
Why Join Proper Hospitality At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the
Best Places to Work
in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the
Pillars of Proper , we show up with warmth and authenticity ( Care Proper ), strive for excellence in everything we do ( Achieve Proper ), think creatively and resourcefully ( Imagine Proper ), and take pride in the style and culture that make us who we are ( Present Proper ).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Our Commitment: Building the Best Place to Work Our
Best Place to Work
initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in
building beautiful experiences together , for our guests and for one another.
#J-18808-Ljbffr
Position Overview This is an individual contributor role designed for a proven on-property seller ready to step into a multi-property position. The role carries a personal booking goal for Group Rooms and Events and is responsible for managing the full sales cycle through contract execution, before handing off confirmed programs to on-property sales and events teams.
Based in Los Angeles, the role supports multiple markets and includes regular travel for client meetings, site inspections, and large-scale events. Success in this role is defined by consistently achieving sales goals and meeting KPIs set by sales leadership.
Key Responsibilities
Drive group room and event revenue across Hotel June West LA, Avalon Palm Springs, and Ingleside Estate
Carry a personal booking goal supported by an uncapped, lucrative Sales Incentive Plan
Manage the sales process from initial inquiry or outreach through contract signature
Transition confirmed business to on-property teams with clear program context to support successful execution
Business Development & Account Management
Develop and maintain a strong pipeline of group and event business across multiple markets
Generate business through a combination of proactive prospecting and inbound opportunities
Build and manage relationships with corporate planners, third-party agencies, and event professionals
Conduct client meetings, site inspections, and property tours across all assigned hotels
Represent Proper Hospitality professionally in the local LA market and beyond
Participate in industry events, networking opportunities, and client entertainment
Travel as needed to support large programs, site inspections, and key client relationships
Performance & KPI Accountability
Meet or exceed KPIs established by Sales Leadership, including but not limited to prospecting activity, client engagement and entertainment, conversion performance, and overall revenue contribution
Maintain a disciplined approach to pipeline management and follow-up
Systems & Administration
Manage leads, accounts, and bookings using TripleSeat, Cvent, HMS Infor, Knowland, and related platforms
Prepare contracts, proposals, and sales documentation in line with Proper standards
Maintain accurate and organized records to support visibility and forecasting
Qualifications Experience
Minimum 5+ years of hotel group and event sales experience with demonstrated personal production
Prior experience selling events and group room blocks within a hotel environment required
Experience within lifestyle or luxury hospitality preferred
Skills & Attributes
Strong commercial instincts with the ability to close both event-led and room-driven business
Confident relationship builder with a polished, professional presence
Highly organized, self-motivated, and accountable
Comfortable managing multiple properties and priorities simultaneously
Proficient with TripleSeat, Cvent, HMS Infor, Knowland, and modern sales tools, including AI-enabled prospecting platforms
Strong written and verbal communication skills
Education
Bachelor’s degree in Hospitality, Business, Marketing, or a related field preferred, or equivalent experience
$85,000–$95,000
Uncapped Sales Incentive Plan tied to Group Rooms and Event production
Why Join Proper Hospitality At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the
Best Places to Work
in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the
Pillars of Proper , we show up with warmth and authenticity ( Care Proper ), strive for excellence in everything we do ( Achieve Proper ), think creatively and resourcefully ( Imagine Proper ), and take pride in the style and culture that make us who we are ( Present Proper ).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Our Commitment: Building the Best Place to Work Our
Best Place to Work
initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in
building beautiful experiences together , for our guests and for one another.
#J-18808-Ljbffr