Director, Commerce Media Strategy - Amazon Retail Channels
Arc Worldwide, Inc., New York, New York, us, 10261
LOCATIONS
375 Hudson Street, New York, New York, 10014, United States
205 Hamilton - 205 Hamilton Row Birmingham, Michigan 48009 United States
EMPLOYMENT TYPE Full-time
Free Immediate Delivery Company Description Arc is the leading creative engine within Publicis’s group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce — breakthrough creative solutions fueled by data-driven insights. It’s a proven approach that’s earned us recognition as WARC’s #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies. And we do it all in an irresistible culture that’s put Arc on the AdAge Best Places to Work list.
Job Description Arc is looking for a highly strategic, client-facing
Director of Commerce Experience
to drive retail strategy within the Amazon ecosystem for our high-profile CPG client!
About the role:
You will serve as a critical part of a “best in breed” commerce experience practice, pulling from the leading minds within Publicis Groupe’s media agencies (Publicis Media, Spark, Starcom, and Performics).
You will be instrumental in building out a distinct and industry-defining commerce media team at Arc while leveraging the tools and knowledge within Publicis.
You will work cross-functionally with Arc’s business leadership, strategy, creative/content, data/tech and analytics teams to create data-driven commerce media solutions for specifc retailers.
You will be responsible for the agency practice of integrating the appropriate vehicles to deliver holistic marketing strategies that drive business outcomes of share, household growth and ROI.
You will educate internal client teams on Amazon capabilities and create strategies that bring broad-reaching channels/tactics and conversion driving channels/tactics into harmony, taking into consideration things like frequency, creative strategy and consumer experience.
About you:
You know how to navigate the dynamic, fast changing Amazon commerce media landscape (AMC, DSP, Pacvue, etc.), possess a deep knowledge of and extensive experience working withing Amazon’s ecosystems, and have a proven track record of developing Amazon integrated strategies and plans which have resulted in incremental growth for your clients.
You are a versatile media expert who specializes in building and advising on Amazon strategies across search, DSP and national media integration.
You love data and reporting and are excited about leveraging data-driven insights to inform complex, large-scale media strategy.
You’re both a builder and connector by nature who thrives in a collaborative environment with an eye to problem-solving.
You have an inviting personality that can effectively engage and influence a variety of audiences.
You are passionate about the business and constantly looking for ways to innovate to improve and drive growth.
You are a confident communicator who can break down complex data, details, and activation nuances for the internal teams and our clients.
You are able to conduct meetings and presentations with CMO-level clients, collaborate and debate marketing strategies with clients as well as the broader IAT.
You want to lead and build out a collaborative and safe environment for all cross-functional teams.
PLEASE NOTE: While there are no specific location requirements for this role, the client and team operate on East Coast hours and applicants should be willing to accommodate that schedule. Priority will be given to candidates who are commutable to a Publicis Groupe office and willing to commit to a 3 day/week onsite hybrid schedule.
ALSO NOTE: This role requires prior experience working within the Amazon ecosystem, either client-side or as an agency partner.
Qualifications
10+ years of progressively-responsible experience building and leading digital commerce media strategies for CPG brands including significant experience working within the Amazon ecosystem.
Bachelor’s degree in advertising, marketing, or related media field preferred; experience may be substituted.
Experience & expertise driving Amazon strategy, tactical planning and partner management in the discipline of retail/shopper marketing within an agency, retailer’s media organization or CPG’s trade or customer marketing department.
Current knowledge of Shopper Marketing (digital & traditional) at Amazon including experience with Amazon Marketing Cloud; prior experience working directly on or for Amazon platforms is strongly preferred.
Prior experience supporting home care, health & beauty, or similar CPG brands preferred.
Clear understanding of first, second, and third-party data and how to apply it within the commerce strategies; specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem.
Experience communicating with and presenting to executive-level clients on a regular basis.
Strategic thinker in the development of Amazon strategy and management of day-to-day business.
Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable reporting and recommendations.
Experience working within a cross-functional, multi-disciplinary team on shopper-focused campaigns.
Experience leading strategy as a part of a larger IAT.
Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects.
Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise.
Sound decision-making ability rooted in agency, client, and industry knowledge.
Comfort operating with a high level of ownership, autonomy, and accountability.
An outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
Highly collaborative but independently capable.
Responsibilities
Lead the development of insight-backed media strategies for the agency’s CPG clients at Amazon
Build client yearly budget breakout/forecast by category and brand
Connections Planning / Commerce path development
Work with media agency partners to develop strategies that integrate national media and commerce media within Amazon’s ecosystem
Have an understanding of Amazon’s capabilities to track data that will help inform strategies via AMC, Pacvue, etc.
Data and Reporting
Work within Arc’s existing tools to derive insights-backed plans for evergreen and tentpole campaigns
Use data to plan lead-in during tentpole and lead-out strategies for major Amazon and client tentpoles
Use data to forecast and strategize on long-tail conversion goals, working closely with the AMC team to create reports and analyze data
Collaboration with Media Agency
Work with client’s hands on key media agency to collaborate on strategies, tacticals and reporting
Create an IAT environment that pushes strategic thought across audiences, channels, placements, etc.
Coach, partner and mentor
Advise & partner with your Arc CX team and Arc’s Business Leadership
Provide day-to-day leadership and mentoring to clients, commerce media team, creative team and national/brand commerce team
Be the go-to expert in Amazon and collaborate across the agency
Keep up to date with, and vet, emerging platforms and innovation trends specific to Amazon and regularly share new opportunities with our clients and agency. Creating thought leadership pieces and POVs
Develop and publish POVs internally and for our clients on the value of different media vehicles (strengths and weaknesses) at the retail level
Partner with the other Commerce Media team to share learnings and best practices, and define and track performance of Amazon environment
Work closely with the Amazon Commerce Media team to support and develop best-in-class delivery of campaign reporting, insights and recaps
Createtraining and real-time coaching on best-in-class Amazon strategy
Additional Information As part of the Publicis Groupe, we believe in the Power of One. And that starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents
Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All of your information will be kept confidential according to EEO guidelines.
Compensation Range: $129,485-$207,324 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be March 2, 2026.
Arc on the Move: All-Female Leadership Team Drives Unilever Account
Meet Arc’s Two “Women of Excellence”: Soche Picard and Alma Klein
#J-18808-Ljbffr
205 Hamilton - 205 Hamilton Row Birmingham, Michigan 48009 United States
EMPLOYMENT TYPE Full-time
Free Immediate Delivery Company Description Arc is the leading creative engine within Publicis’s group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce — breakthrough creative solutions fueled by data-driven insights. It’s a proven approach that’s earned us recognition as WARC’s #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies. And we do it all in an irresistible culture that’s put Arc on the AdAge Best Places to Work list.
Job Description Arc is looking for a highly strategic, client-facing
Director of Commerce Experience
to drive retail strategy within the Amazon ecosystem for our high-profile CPG client!
About the role:
You will serve as a critical part of a “best in breed” commerce experience practice, pulling from the leading minds within Publicis Groupe’s media agencies (Publicis Media, Spark, Starcom, and Performics).
You will be instrumental in building out a distinct and industry-defining commerce media team at Arc while leveraging the tools and knowledge within Publicis.
You will work cross-functionally with Arc’s business leadership, strategy, creative/content, data/tech and analytics teams to create data-driven commerce media solutions for specifc retailers.
You will be responsible for the agency practice of integrating the appropriate vehicles to deliver holistic marketing strategies that drive business outcomes of share, household growth and ROI.
You will educate internal client teams on Amazon capabilities and create strategies that bring broad-reaching channels/tactics and conversion driving channels/tactics into harmony, taking into consideration things like frequency, creative strategy and consumer experience.
About you:
You know how to navigate the dynamic, fast changing Amazon commerce media landscape (AMC, DSP, Pacvue, etc.), possess a deep knowledge of and extensive experience working withing Amazon’s ecosystems, and have a proven track record of developing Amazon integrated strategies and plans which have resulted in incremental growth for your clients.
You are a versatile media expert who specializes in building and advising on Amazon strategies across search, DSP and national media integration.
You love data and reporting and are excited about leveraging data-driven insights to inform complex, large-scale media strategy.
You’re both a builder and connector by nature who thrives in a collaborative environment with an eye to problem-solving.
You have an inviting personality that can effectively engage and influence a variety of audiences.
You are passionate about the business and constantly looking for ways to innovate to improve and drive growth.
You are a confident communicator who can break down complex data, details, and activation nuances for the internal teams and our clients.
You are able to conduct meetings and presentations with CMO-level clients, collaborate and debate marketing strategies with clients as well as the broader IAT.
You want to lead and build out a collaborative and safe environment for all cross-functional teams.
PLEASE NOTE: While there are no specific location requirements for this role, the client and team operate on East Coast hours and applicants should be willing to accommodate that schedule. Priority will be given to candidates who are commutable to a Publicis Groupe office and willing to commit to a 3 day/week onsite hybrid schedule.
ALSO NOTE: This role requires prior experience working within the Amazon ecosystem, either client-side or as an agency partner.
Qualifications
10+ years of progressively-responsible experience building and leading digital commerce media strategies for CPG brands including significant experience working within the Amazon ecosystem.
Bachelor’s degree in advertising, marketing, or related media field preferred; experience may be substituted.
Experience & expertise driving Amazon strategy, tactical planning and partner management in the discipline of retail/shopper marketing within an agency, retailer’s media organization or CPG’s trade or customer marketing department.
Current knowledge of Shopper Marketing (digital & traditional) at Amazon including experience with Amazon Marketing Cloud; prior experience working directly on or for Amazon platforms is strongly preferred.
Prior experience supporting home care, health & beauty, or similar CPG brands preferred.
Clear understanding of first, second, and third-party data and how to apply it within the commerce strategies; specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem.
Experience communicating with and presenting to executive-level clients on a regular basis.
Strategic thinker in the development of Amazon strategy and management of day-to-day business.
Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable reporting and recommendations.
Experience working within a cross-functional, multi-disciplinary team on shopper-focused campaigns.
Experience leading strategy as a part of a larger IAT.
Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects.
Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise.
Sound decision-making ability rooted in agency, client, and industry knowledge.
Comfort operating with a high level of ownership, autonomy, and accountability.
An outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
Highly collaborative but independently capable.
Responsibilities
Lead the development of insight-backed media strategies for the agency’s CPG clients at Amazon
Build client yearly budget breakout/forecast by category and brand
Connections Planning / Commerce path development
Work with media agency partners to develop strategies that integrate national media and commerce media within Amazon’s ecosystem
Have an understanding of Amazon’s capabilities to track data that will help inform strategies via AMC, Pacvue, etc.
Data and Reporting
Work within Arc’s existing tools to derive insights-backed plans for evergreen and tentpole campaigns
Use data to plan lead-in during tentpole and lead-out strategies for major Amazon and client tentpoles
Use data to forecast and strategize on long-tail conversion goals, working closely with the AMC team to create reports and analyze data
Collaboration with Media Agency
Work with client’s hands on key media agency to collaborate on strategies, tacticals and reporting
Create an IAT environment that pushes strategic thought across audiences, channels, placements, etc.
Coach, partner and mentor
Advise & partner with your Arc CX team and Arc’s Business Leadership
Provide day-to-day leadership and mentoring to clients, commerce media team, creative team and national/brand commerce team
Be the go-to expert in Amazon and collaborate across the agency
Keep up to date with, and vet, emerging platforms and innovation trends specific to Amazon and regularly share new opportunities with our clients and agency. Creating thought leadership pieces and POVs
Develop and publish POVs internally and for our clients on the value of different media vehicles (strengths and weaknesses) at the retail level
Partner with the other Commerce Media team to share learnings and best practices, and define and track performance of Amazon environment
Work closely with the Amazon Commerce Media team to support and develop best-in-class delivery of campaign reporting, insights and recaps
Createtraining and real-time coaching on best-in-class Amazon strategy
Additional Information As part of the Publicis Groupe, we believe in the Power of One. And that starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents
Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All of your information will be kept confidential according to EEO guidelines.
Compensation Range: $129,485-$207,324 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be March 2, 2026.
Arc on the Move: All-Female Leadership Team Drives Unilever Account
Meet Arc’s Two “Women of Excellence”: Soche Picard and Alma Klein
#J-18808-Ljbffr