Zappos is seeking a strategic Head of Lifecycle Marketing to lead and evolve our global email and push notification programs, while driving growth for our mobile app. This role will be instrumental in boosting revenue and enhancing customer engagement through world‑class marketing experiences.
The Head of Lifecycle Marketing will develop and own the strategic vision for Zappos’ lifecycle marketing initiatives, leading a team that includes an established email marketing manager. They will partner with the CRM team to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Zappos’ App, they will drive the mobile growth strategy while partnering with cross‑functional teams to enhance the customer experience. They will own channel performance metrics, strategic planning, and the channel roadmap, advocating for innovations that drive long‑term growth. The right candidate will bring strategic vision, analytical depth, and cross‑functional leadership skills to transform our customer engagement programs.
Key job responsibilities
Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Zappos’ business goals and growth targets
Lead strategic planning and goal‑setting across channels, providing executive‑level insights and recommendations
Architect next‑generation personalization and automation strategies to enhance customer lifetime value
Drive innovation in our mobile app strategy, leading cross‑functional initiatives to accelerate growth
Champion technology investments and platform enhancements to enable advanced capabilities
Design framework for measuring and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
Guide the evolution of our lifecycle marketing program through strategic testing and optimization
Lead stakeholder management and executive communication of strategic initiatives and results
Mentor and develop team members while fostering a culture of innovation and customer obsession
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross‑functional teams
Bachelor’s degree
Preferred Qualifications
Experience with basic HTML, website management and content management systems (CMS)
Experience within e‑commerce or Retail fields
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position varies by location: USA, NY, New York – 156,100.00 – 211,200.00 USD annually; USA, WI, Madison – 142,000.00 – 192,000.00 USD annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits, including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
https://amazon.jobs/en/benefits .
Posted:
February 14, 2026 (Updated about 3 hours ago)
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The Head of Lifecycle Marketing will develop and own the strategic vision for Zappos’ lifecycle marketing initiatives, leading a team that includes an established email marketing manager. They will partner with the CRM team to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Zappos’ App, they will drive the mobile growth strategy while partnering with cross‑functional teams to enhance the customer experience. They will own channel performance metrics, strategic planning, and the channel roadmap, advocating for innovations that drive long‑term growth. The right candidate will bring strategic vision, analytical depth, and cross‑functional leadership skills to transform our customer engagement programs.
Key job responsibilities
Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Zappos’ business goals and growth targets
Lead strategic planning and goal‑setting across channels, providing executive‑level insights and recommendations
Architect next‑generation personalization and automation strategies to enhance customer lifetime value
Drive innovation in our mobile app strategy, leading cross‑functional initiatives to accelerate growth
Champion technology investments and platform enhancements to enable advanced capabilities
Design framework for measuring and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
Guide the evolution of our lifecycle marketing program through strategic testing and optimization
Lead stakeholder management and executive communication of strategic initiatives and results
Mentor and develop team members while fostering a culture of innovation and customer obsession
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross‑functional teams
Bachelor’s degree
Preferred Qualifications
Experience with basic HTML, website management and content management systems (CMS)
Experience within e‑commerce or Retail fields
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position varies by location: USA, NY, New York – 156,100.00 – 211,200.00 USD annually; USA, WI, Madison – 142,000.00 – 192,000.00 USD annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits, including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
https://amazon.jobs/en/benefits .
Posted:
February 14, 2026 (Updated about 3 hours ago)
#J-18808-Ljbffr