REPORTS TO:
Director of Connections Strategy
Position Summary The Social Strategy Director leads social-first strategic thinking across multiple client accounts, ensuring social media is treated as a core driver of brand relevance, culture, and business impact. This role sits at the intersection of strategy, creative, and platform expertise, guiding teams to develop insight-led, platform-native social ecosystems.
This role partners closely with creative, comms, & brand strategy, as well as contributing to new business efforts. This person will help evolve the agency’s point of view on social, creators, and culture as the landscape is ever-changing. This role may manage and mentor junior strategists.
This is a hybrid position based in New York City.
Lead social strategy development across campaigns, platforms, and always-on programs
Translate brand platforms and business objectives into clear social roles, content frameworks, and engagement strategies
Partner with Creative teams to shape social-first ideas that are culturally fluent & platform-native
Help teams stay abreast of trending content formats & production styles
Serve as a strategic lead in client comms, articulating rationale and recommendations clearly
Define the role of social within integrated communications plans
Guide audience, community, and participation strategies across platforms
Establish testing, learning, and optimization frameworks for social content and formats
Collaborate with analytics to define KPIs and measure social effectiveness
Stay current on platform changes, creator economy trends, and cultural shifts
Mentor junior strategists and uphold standards of strategic rigor and craft
Other Duties and Responsibilities
Support new business pitches and strategic POV development
Contribute to agency-wide social thought leadership and best practices
Provide strategic input on content calendars, influencer plans, and community approaches
Required Knowledge, Skills, and Abilities
Bachelor’s degree or equivalent professional experience
8–10+ years of experience in social, digital, or comms strategy (agency experience preferred)
Leadership presence with a clear point of view on the future of social
Experience with finance, entertainment, or spirits brands a plus, but not required
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Director of Connections Strategy
Position Summary The Social Strategy Director leads social-first strategic thinking across multiple client accounts, ensuring social media is treated as a core driver of brand relevance, culture, and business impact. This role sits at the intersection of strategy, creative, and platform expertise, guiding teams to develop insight-led, platform-native social ecosystems.
This role partners closely with creative, comms, & brand strategy, as well as contributing to new business efforts. This person will help evolve the agency’s point of view on social, creators, and culture as the landscape is ever-changing. This role may manage and mentor junior strategists.
This is a hybrid position based in New York City.
Lead social strategy development across campaigns, platforms, and always-on programs
Translate brand platforms and business objectives into clear social roles, content frameworks, and engagement strategies
Partner with Creative teams to shape social-first ideas that are culturally fluent & platform-native
Help teams stay abreast of trending content formats & production styles
Serve as a strategic lead in client comms, articulating rationale and recommendations clearly
Define the role of social within integrated communications plans
Guide audience, community, and participation strategies across platforms
Establish testing, learning, and optimization frameworks for social content and formats
Collaborate with analytics to define KPIs and measure social effectiveness
Stay current on platform changes, creator economy trends, and cultural shifts
Mentor junior strategists and uphold standards of strategic rigor and craft
Other Duties and Responsibilities
Support new business pitches and strategic POV development
Contribute to agency-wide social thought leadership and best practices
Provide strategic input on content calendars, influencer plans, and community approaches
Required Knowledge, Skills, and Abilities
Bachelor’s degree or equivalent professional experience
8–10+ years of experience in social, digital, or comms strategy (agency experience preferred)
Leadership presence with a clear point of view on the future of social
Experience with finance, entertainment, or spirits brands a plus, but not required
#J-18808-Ljbffr