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Sales Operation Manager

DIGI America (TERAOKA Group), Trenton, New Jersey, United States

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DIGI America is a leading provider of innovative solutions in the Retail Grocery and Food Industry. We are committed to delivering exceptional products and services that meet the evolving needs of our customers. As part of our strategic growth plan, we are seeking a dynamic and experienced Product Manager to join our team.

Position Overview The Sales Operation Manager plays a key role in driving sales efficiency, process improvement, and business intelligence within the organization. This role is responsible for supporting the sales team by managing Salesforce reporting and processes, analyzing data to provide actionable insights, and ensuring the smooth execution of sales operations. The ideal candidate will be highly analytical, detail-oriented, and proactive in supporting both leadership and frontline sales teams.

Key Responsibilities

Lead the administration and management of Salesforce CRM, including data accuracy, security protocols, territory/account assignments, and process optimization.

Develop, maintain, and optimize Salesforce reports, dashboards, and account management processes.

Create training programs, usage guides, and best practices to ensure adoption and consistent use of Salesforce across all sales personnel.

Generate and monitor reports on CRM usage, accuracy, and completeness to drive accountability.

Coordinate with leadership to align Salesforce needs, requests, and system enhancements.

Serve as the primary point of contact for sales in managing and supporting the quotation process, including maintaining the functionality of modern, accurate quotation templates and driving adoption among sales personnel.

Publish and distribute weekly standardized sales reports and Salesforce data updates, along with updates to custom reporting tools.

Publish and validate custom reports on sales trends, percentage of plan, forecast assessments, and 30/60/90-day pipelines as requested.

Deliver weekly, monthly revenue projections by region/territory/personnel, including current and backlog shipments.

Provide monthly analysis/reports on sales orders vs. revenue vs. backlog, segmented by region, territory, and sales personnel.

Create ad hoc reports for Sales, Marketing, and Product Management teams.

Create and present sales forecasts, pipeline reports, and performance metrics to management.

Identify new sales opportunities and customer segments through data-driven insights.

Maintain integrity and accuracy of all DIGI pricing (internal and external “dealer” pricing).

Maintain accurate digital pricing databases and published pricelists.

Partner with marketing teams to support promotional campaigns and analyze ROI.

Assist with price discount requests by performing margin calculations and profitability assessments.

Conduct competitive analysis of DIGI pricing versus competitors.

Support the maintenance of portals for all pricing information.

Consumables, National Accounts s Tier II

Partner with sales personnel on unique or complex consumable price quotations.

Support National Accounts and Tier II teams in pursuing new account opportunities and large-scale projects.

Cross-Functional Collaboration

Collaborate with cross-functional teams (Product Management, Marketing, Finance, Service, Operations) to align processes with organizational objectives.

Initiate and manage Standard Operating Procedures (SOPs) for new product rollouts, pricing updates, warranty tracking, Terms C Conditions (TOC), and other legal documentation.

Work with DIGI operations team to align inventory planning with sales forecasts and revenue projections.

Qualifications

Bachelor’s degree in Business, Finance, Analytics, or related field (preferred).

Minimum of

3+ years of experience

in Sales Operations, Business Analysis, or a related field.

Strong analytical and problem-solving skills with the ability to interpret complex datasets.

Extensive knowledge of Salesforce , including reporting, dashboards, and CRM management.

Familiarity with relational databases and sales software tools.

Advanced proficiency in

Microsoft Office

(Excel, Access, PowerPoint, Word).

Strong communication and written skills with the ability to train and support diverse sales teams.

Proven ability to multitask and manage multiple priorities in a fast-paced environment.

Experience collaborating across departments and presenting insights to management.

Comprehensive benefits package (including Health, Dental, Vision, Disability and Life Insurance)

Opportunities for career growth and advancement

Dynamic and collaborative work environment DIGI is an equal opportunity employer.

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