Digital Specialist
Lake Forest, IL
On-Site Role (Hybrid arrangement)
$30-40 per hour
12-month contract
Start Date: ASAP
ABOUT THE ROLE Our Client is seeking a creative, analytical, and highly experienced Digital Marketing Specialist for a 12-month contract based in Lake Forest, IL, with a hybrid work arrangement. In this role, you will play a pivotal part in developing and optimizing digital content strategies to drive engagement and growth across divisional websites. You will collaborate closely with cross‑functional teams and external agencies, providing strategic recommendations for digital campaigns, optimizing user experience through data-driven insights, and supporting enterprise SEO initiatives. This is a highly collaborative position requiring hands‑on digital marketing experience, strong project‑management skills, and the ability to deliver customer‑focused digital solutions in a regulated environment. The ideal candidate will have at least 10 years of digital marketing experience, familiarity with the healthcare industry, and a proven track record of executing cohesive digital strategies that produce measurable business results.
WHAT YOU'LL DO
Partner cross‑functionally across the organization to help shape, influence, and advance digital strategy, leveraging data‑driven insights to enhance customer journeys and optimize overall digital experiences
Review and provide strategic recommendations on landing pages, social media content, and email marketing campaigns prior to launch to ensure alignment with brand standards, regulatory requirements, and performance objectives
Utilize analytics, performance insights, and industry best practices to continuously optimize user experience, digital strategies, content effectiveness, and channel performance across all digital touchpoints
Support enterprise SEO initiatives by leading onsite optimization efforts, including keyword research, content alignment, on‑page enhancements, and coordination of technical SEO improvements
Foster strong, collaborative relationships across all levels of the organization, maintaining positive and professional communication with employees, customers, contractors, vendors, and agency partners
Collaborate closely with external agencies to plan, execute, and refine digital programs, ensuring deliverables align with strategic objectives and performance expectations
Remain informed of evolving digital marketing trends, emerging media channels, and platform advancements, proactively identifying opportunities to strengthen digital capabilities
Participate in ongoing system training and platform enhancements to maintain fluency in digital marketing technologies and tools
Ensure all digital activities are executed in compliance with established Digital Marketing policies, brand standards, and regulatory guidelines
Continuously monitor developments in digital media and marketing innovation to proactively recommend improvements that drive sustained digital growth
WHAT YOU BRING
10 years of experience in digital marketing with demonstrated experience supporting digital campaigns, content strategy, or website optimization initiatives
Familiarity with the healthcare industry and applicable regulatory considerations, with the ability to operate effectively within a regulated environment
Excellent written and verbal communication skills, with the ability to clearly articulate ideas and translate complex information into compelling digital content
Strong interpersonal skills with the ability to effectively collaborate and communicate with internal stakeholders, cross‑functional partners, and external agencies
Detail‑oriented mindset with a high level of accuracy and commitment to quality execution
Proficiency in Microsoft Office Suite, including Word, PowerPoint, and Excel
Demonstrated critical thinking and problem‑solving capabilities, with the ability to analyze information and develop practical, data‑driven solutions
Solid project management skills, including the ability to prioritize multiple initiatives and meet deadlines in a dynamic environment
Experience working collaboratively with technology, marketing, and creative teams within a fast‑paced, agile setting
Medasource is an equal‑opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
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ABOUT THE ROLE Our Client is seeking a creative, analytical, and highly experienced Digital Marketing Specialist for a 12-month contract based in Lake Forest, IL, with a hybrid work arrangement. In this role, you will play a pivotal part in developing and optimizing digital content strategies to drive engagement and growth across divisional websites. You will collaborate closely with cross‑functional teams and external agencies, providing strategic recommendations for digital campaigns, optimizing user experience through data-driven insights, and supporting enterprise SEO initiatives. This is a highly collaborative position requiring hands‑on digital marketing experience, strong project‑management skills, and the ability to deliver customer‑focused digital solutions in a regulated environment. The ideal candidate will have at least 10 years of digital marketing experience, familiarity with the healthcare industry, and a proven track record of executing cohesive digital strategies that produce measurable business results.
WHAT YOU'LL DO
Partner cross‑functionally across the organization to help shape, influence, and advance digital strategy, leveraging data‑driven insights to enhance customer journeys and optimize overall digital experiences
Review and provide strategic recommendations on landing pages, social media content, and email marketing campaigns prior to launch to ensure alignment with brand standards, regulatory requirements, and performance objectives
Utilize analytics, performance insights, and industry best practices to continuously optimize user experience, digital strategies, content effectiveness, and channel performance across all digital touchpoints
Support enterprise SEO initiatives by leading onsite optimization efforts, including keyword research, content alignment, on‑page enhancements, and coordination of technical SEO improvements
Foster strong, collaborative relationships across all levels of the organization, maintaining positive and professional communication with employees, customers, contractors, vendors, and agency partners
Collaborate closely with external agencies to plan, execute, and refine digital programs, ensuring deliverables align with strategic objectives and performance expectations
Remain informed of evolving digital marketing trends, emerging media channels, and platform advancements, proactively identifying opportunities to strengthen digital capabilities
Participate in ongoing system training and platform enhancements to maintain fluency in digital marketing technologies and tools
Ensure all digital activities are executed in compliance with established Digital Marketing policies, brand standards, and regulatory guidelines
Continuously monitor developments in digital media and marketing innovation to proactively recommend improvements that drive sustained digital growth
WHAT YOU BRING
10 years of experience in digital marketing with demonstrated experience supporting digital campaigns, content strategy, or website optimization initiatives
Familiarity with the healthcare industry and applicable regulatory considerations, with the ability to operate effectively within a regulated environment
Excellent written and verbal communication skills, with the ability to clearly articulate ideas and translate complex information into compelling digital content
Strong interpersonal skills with the ability to effectively collaborate and communicate with internal stakeholders, cross‑functional partners, and external agencies
Detail‑oriented mindset with a high level of accuracy and commitment to quality execution
Proficiency in Microsoft Office Suite, including Word, PowerPoint, and Excel
Demonstrated critical thinking and problem‑solving capabilities, with the ability to analyze information and develop practical, data‑driven solutions
Solid project management skills, including the ability to prioritize multiple initiatives and meet deadlines in a dynamic environment
Experience working collaboratively with technology, marketing, and creative teams within a fast‑paced, agile setting
Medasource is an equal‑opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
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