Job Summary
The Leasing and Marketing position is responsible for coordinating the community’s marketing, leasing, and renewal tactics to accomplish occupancy, revenue, and resident retention goals by executing all activities related to leasing, providing resident gratification throughout the term of the lease, and ensuring property revenue goals are met. We are looking for a creative thinker with a marketing mind, great resident retention skills, and an outside‑the‑box thinker.
Responsibilities
Performs all sales and leasing activities to achieve the community’s revenue and occupancy goals by greeting and qualifying prospects, conducting community tours and showing apartments, processing applications, credit screening, and criminal background checks, preparing the lease and move‑in package, and ensuring a smooth resident move‑in and lease signing.
Inspects apartments before resident moves‑in and ensures they are move‑in ready, scheduling any outstanding items for maintenance.
Keeps informed about the current market and competitors that may affect occupancy and sales, creates and implements short‑ and long‑term marketing plans and goals to maintain occupancy, and follows policy for concessions, specials, and other programs to boost occupancy.
Creates and accomplishes marketing activities to drive qualified traffic to the community, including managing resident referral and employer outreach programs and using internet marketing tools (Instagram, TikTok, LinkedIn, Facebook, e‑mail, and other websites).
Uses the on‑site property management software to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents.
Ensures community and show units meet the company’s standards for show quality by inspecting amenities, leasing tour path, and show units daily, communicating maintenance needs to the maintenance team, and ensuring the property is physically appealing.
Follows up with prospects and new residents to ensure satisfaction by sending e‑mail, thank‑you notes, visits, cards, or making telephone calls or other contacts to finalize decisions to lease and/or renew.
Executes and performs activities in support of the lease renewal program by preparing renewal letters and contracts, meeting with renewing residents in advance of move‑out dates, and ensuring renewal documents are signed and implemented on time.
Responds timely and courteously to resident and ownership/leadership questions, takes immediate action to resolve problems, and documents and conveys requests to the appropriate individuals.
Ensures marketing, leasing, renewal, and resident programs are driven by community KPIs, actively plans and executes actions that drive the team to meet goals.
Studies, analyzes, and understands community goals to align daily work actions with property objectives, creating daily goals that advance overall property goals.
Ensures all training, projects, and meetings are completed on time, respecting daily training and goal meetings.
Skills & Qualifications
Minimum of 1 year of experience in multifamily leasing.
Demonstrated ability to read, write, and communicate effectively to comprehend and complete legal documents, sell and explain apartment features, and answer questions about the property’s operations.
Professional appearance.
Empathy and active listening.
Goal oriented.
Time management.
Ability to work in a fast‑paced environment.
Experience with Customer Service (Resident Life Cycle).
Strong communication skills and solution‑driven mindset.
Must be able to pass a background check and drug test.
Communication with managers, upper management, customers, and residents.
Extrovert personality.
Organized and attention to detail.
Strong skills in social media management.
Strong skills in customer service.
Computer skills and property management software (Resman).
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Responsibilities
Performs all sales and leasing activities to achieve the community’s revenue and occupancy goals by greeting and qualifying prospects, conducting community tours and showing apartments, processing applications, credit screening, and criminal background checks, preparing the lease and move‑in package, and ensuring a smooth resident move‑in and lease signing.
Inspects apartments before resident moves‑in and ensures they are move‑in ready, scheduling any outstanding items for maintenance.
Keeps informed about the current market and competitors that may affect occupancy and sales, creates and implements short‑ and long‑term marketing plans and goals to maintain occupancy, and follows policy for concessions, specials, and other programs to boost occupancy.
Creates and accomplishes marketing activities to drive qualified traffic to the community, including managing resident referral and employer outreach programs and using internet marketing tools (Instagram, TikTok, LinkedIn, Facebook, e‑mail, and other websites).
Uses the on‑site property management software to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents.
Ensures community and show units meet the company’s standards for show quality by inspecting amenities, leasing tour path, and show units daily, communicating maintenance needs to the maintenance team, and ensuring the property is physically appealing.
Follows up with prospects and new residents to ensure satisfaction by sending e‑mail, thank‑you notes, visits, cards, or making telephone calls or other contacts to finalize decisions to lease and/or renew.
Executes and performs activities in support of the lease renewal program by preparing renewal letters and contracts, meeting with renewing residents in advance of move‑out dates, and ensuring renewal documents are signed and implemented on time.
Responds timely and courteously to resident and ownership/leadership questions, takes immediate action to resolve problems, and documents and conveys requests to the appropriate individuals.
Ensures marketing, leasing, renewal, and resident programs are driven by community KPIs, actively plans and executes actions that drive the team to meet goals.
Studies, analyzes, and understands community goals to align daily work actions with property objectives, creating daily goals that advance overall property goals.
Ensures all training, projects, and meetings are completed on time, respecting daily training and goal meetings.
Skills & Qualifications
Minimum of 1 year of experience in multifamily leasing.
Demonstrated ability to read, write, and communicate effectively to comprehend and complete legal documents, sell and explain apartment features, and answer questions about the property’s operations.
Professional appearance.
Empathy and active listening.
Goal oriented.
Time management.
Ability to work in a fast‑paced environment.
Experience with Customer Service (Resident Life Cycle).
Strong communication skills and solution‑driven mindset.
Must be able to pass a background check and drug test.
Communication with managers, upper management, customers, and residents.
Extrovert personality.
Organized and attention to detail.
Strong skills in social media management.
Strong skills in customer service.
Computer skills and property management software (Resman).
#J-18808-Ljbffr