The B2B Marketing Project Manager is responsible for driving flawless execution of retail and dealer marketing programs across key partners. This role ensures cross-functional alignment, timeline discipline, and operational consistency across displays, and shop-in-shop initiatives. Acting as a central coordinator between Sales, B2B Marketing, Product, Creative, and external partners, the Project Manager keeps projects on time, on budget, and on strategy. This role is ideal for a highly organized, detail-driven leader who thrives in a fast-paced, multi-project environment and enjoys turning complex, cross-functional workflows into predictable, repeatable processes.
CORE FUNCTIONS
Manage the end-to-end execution of B2B retail marketing programs, including launches, resets, and shop-in-shop rollouts.
Develop and manage project timelines, ensuring alignment with Sales, Retail Marketing, Creative, Operations, and external vendors.
Facilitate weekly/bi-weekly cross-functional status meetings and track action items through completion.
Anticipate risks, elevate issues early, and drive resolutions to keep programs on track.
Communicate updates and progress to key stakeholders regularly.
Translate retailer‑specific requirements into clear, deliverable, and repeatable project plans and timelines.
Standardize workflows for retail programs—assets, approvals, production, shipment, installation, promotions.
Drive continuous improvement to reduce bottlenecks, improve accuracy, and speed up execution.
Manage and track budgeting, invoicing, for retail programs, shop-in-shop build, and adhere to budgetary constraints.
Provide program reporting, including status updates, completion tracking, and post-launch follow-ups.
QUALIFICATIONS & REQUIREMENTS Education and Experience
3+ years of program/project management experience, ideally in retail marketing, consumer goods, automotive aftermarket, or B2B environments.
Strong project management skills with a demonstrated ability to manage multiple projects simultaneously.
Strong cross-functional coordination skills
Excellent communication and interpersonal skills.
Ability to thrive in a fast-paced, collaborative environment.
Detail-oriented with a process-driven mindset
Required Licenses
PMP certification preferred
Skills, Abilities, and Knowledge
Highly organized, efficient, and proactive.
Comfortable navigating ambiguity and bringing structure to complex initiatives.
Ability to write reports, business correspondence, and procedure manuals.
Strong relationship builder
Calm under pressure; thrives in fast-moving environments
Solutions-focused, not problem-focused
Strong ability to simplify and communicate clearly
Travel
Approximately 30% travel is required.
COMPETENCIES
Teamwork
– Balances team and individual responsibilities; Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone’s efforts to succeed.
Problem Solving
– Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Adaptability
– Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
Customer Service
– Responds promptly to customer needs; Responds to requests for service and assistance; Meets commitments.
Verbal Communication
- Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication
– Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Organizational Support
– Follows policies and procedures; Completes tasks correctly and on time; supports organization’s goals and values; Supports affirmative actions and respects diversity.
Quality
– Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Dependability
– Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
PHYSICAL REQUIREMENTS This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.
Physical Activities This position is subject to the following activities: standing, walking, the use hands to finger, handle, or feel; reaching, talking hearing, climbing, balancing, stooping, kneeling, crouching, and crawling.
The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.
Working Conditions While performing the duties of this job, the employee is subject to inside and outside environmental conditions; while usually protected from weather conditions but not necessarily from temperature changes, there will be times of exposure to outdoor weather conditions and temperature change. The noise level in the work environment is usually moderate; the noise level at events may be loud.
Perks That Go the Extra Mile At RealTruck, we take care of our people—because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We’ve got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.
RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boastsover 1,000 patents and pending applications. The company’s omni‑channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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CORE FUNCTIONS
Manage the end-to-end execution of B2B retail marketing programs, including launches, resets, and shop-in-shop rollouts.
Develop and manage project timelines, ensuring alignment with Sales, Retail Marketing, Creative, Operations, and external vendors.
Facilitate weekly/bi-weekly cross-functional status meetings and track action items through completion.
Anticipate risks, elevate issues early, and drive resolutions to keep programs on track.
Communicate updates and progress to key stakeholders regularly.
Translate retailer‑specific requirements into clear, deliverable, and repeatable project plans and timelines.
Standardize workflows for retail programs—assets, approvals, production, shipment, installation, promotions.
Drive continuous improvement to reduce bottlenecks, improve accuracy, and speed up execution.
Manage and track budgeting, invoicing, for retail programs, shop-in-shop build, and adhere to budgetary constraints.
Provide program reporting, including status updates, completion tracking, and post-launch follow-ups.
QUALIFICATIONS & REQUIREMENTS Education and Experience
3+ years of program/project management experience, ideally in retail marketing, consumer goods, automotive aftermarket, or B2B environments.
Strong project management skills with a demonstrated ability to manage multiple projects simultaneously.
Strong cross-functional coordination skills
Excellent communication and interpersonal skills.
Ability to thrive in a fast-paced, collaborative environment.
Detail-oriented with a process-driven mindset
Required Licenses
PMP certification preferred
Skills, Abilities, and Knowledge
Highly organized, efficient, and proactive.
Comfortable navigating ambiguity and bringing structure to complex initiatives.
Ability to write reports, business correspondence, and procedure manuals.
Strong relationship builder
Calm under pressure; thrives in fast-moving environments
Solutions-focused, not problem-focused
Strong ability to simplify and communicate clearly
Travel
Approximately 30% travel is required.
COMPETENCIES
Teamwork
– Balances team and individual responsibilities; Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone’s efforts to succeed.
Problem Solving
– Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Adaptability
– Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
Customer Service
– Responds promptly to customer needs; Responds to requests for service and assistance; Meets commitments.
Verbal Communication
- Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication
– Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Organizational Support
– Follows policies and procedures; Completes tasks correctly and on time; supports organization’s goals and values; Supports affirmative actions and respects diversity.
Quality
– Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Dependability
– Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
PHYSICAL REQUIREMENTS This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.
Physical Activities This position is subject to the following activities: standing, walking, the use hands to finger, handle, or feel; reaching, talking hearing, climbing, balancing, stooping, kneeling, crouching, and crawling.
The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.
Working Conditions While performing the duties of this job, the employee is subject to inside and outside environmental conditions; while usually protected from weather conditions but not necessarily from temperature changes, there will be times of exposure to outdoor weather conditions and temperature change. The noise level in the work environment is usually moderate; the noise level at events may be loud.
Perks That Go the Extra Mile At RealTruck, we take care of our people—because they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We’ve got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.
RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boastsover 1,000 patents and pending applications. The company’s omni‑channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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