Marketing Automation Specialist
BDO Capital Advisors, LLC, Jacksonville, Florida, United States, 32290
The Marketing Automation Specialist is responsible for supporting programmatic and operational initiatives within the firm’s marketing automation platform (MAP) Marketo. Responsibilities for this role include automation of demand generation campaigns, supporting marketing operation programmatic functions (lead life cycle, lead scoring, lead nurturing), make data-driven recommendations, creating and maintaining campaign assets (gated content, basic web pages, emails, image gallery), and implementing marketing automation best practices.
Job Duties
Supports marketing operations initiatives related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data hygiene
Builds marketing automation programs adhering to the firm’s MAP standards and best practices
Creates and executes marketing campaigns in Marketo, the firm’s marketing automation platform (MAP)
Builds and maintains nurture stream programs for regular communication with customers and prospects
Supports maintaining data quality within the MAP database
Tracks and measures program objectives
Creates and monitors reports on marketing programs and business results
Reviews and conducts thorough QA testing on Marketo programs
Collaborates with various marketing functions to ensure there is a cohesive creation, execution, and testing/optimization strategy to increase engagement and meet program goals
Assists in the creation of marketing assets such as emails, landing pages, forms, smart campaigns, and reports within Marketo, including templates for use by others within the marketing function
Supports targeted audience pulls and success tracking according to campaign requirements
Documents and communicates best practices and firm requirements for the MAP
Assists in training marketing resources on how to run reports and accomplish basic tasks within the MAP
Other duties as required
Supervisory Responsibilities
N/A
Qualifications, Knowledge, Skills, and Abilities Education
Bachelor’s degree, required; focus in Marketing, Communications, Information Technology, Business, Accounting, or Finance, preferred
Experience
Two (2) or more years of marketing or communications experience, required
Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
License/Certifications
Marketo Certified Expert (MCE), preferred
Software
Experience with Marketing Automation Platforms, required; prior experience with Marketo, preferred
Experience with CRM systems, preferred; prior experience with MS Dynamics, preferred
Experience with CMS software solutions, preferred; prior experience with Kentico, preferred
Language
N/A
Other Knowledge, Skills, & Abilities
Working knowledge of digital marketing, marketing automation, and CRM best practices
Strong understanding of multi-channel marketing campaigns
Basic knowledge around attribution, lead lifecycle, and lead scoring concepts
Strong analytical skills and ability to work both independently and on cross-functional teams
Basic understanding of data privacy laws including CAN-SPAM and GDPR
Deep understanding of email KPIs including, open rate, click through rate, click to open rate, bounce rate, and opt out rate and the ability to make strategic recommendations to improve them
Aptitude for logic expressions and workflow construction
Excellent project management skills and organizational skills, and a proven success of managing to a deadline
Displays superior verbal and written communication skills
Ability to work in a deadline-driven environment while handling multiple projects simultaneously
Ability to successfully multi-task while working independently or within a group environment
Ability to understand and communicate BDO business, marketplace and value proposition
Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.
National Range: $60,000 - $70,000 Maryland Range: $60,000 - $70,000 NYC/Long Island/Westchester Range: $60,000 - $70,000
About Us Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.
BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well‑being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.
We are committed to delivering exceptional experiences to middle market leaders by sharing insight‑driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:
Welcoming diverse perspectives and understanding the experience of our professionals and clients
Empowering team members to explore their full potential
Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
Focus on resilience and sustainability to positively impact our people, clients, and communities
*Benefits may be subject to eligibility requirements.
#J-18808-Ljbffr
Job Duties
Supports marketing operations initiatives related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data hygiene
Builds marketing automation programs adhering to the firm’s MAP standards and best practices
Creates and executes marketing campaigns in Marketo, the firm’s marketing automation platform (MAP)
Builds and maintains nurture stream programs for regular communication with customers and prospects
Supports maintaining data quality within the MAP database
Tracks and measures program objectives
Creates and monitors reports on marketing programs and business results
Reviews and conducts thorough QA testing on Marketo programs
Collaborates with various marketing functions to ensure there is a cohesive creation, execution, and testing/optimization strategy to increase engagement and meet program goals
Assists in the creation of marketing assets such as emails, landing pages, forms, smart campaigns, and reports within Marketo, including templates for use by others within the marketing function
Supports targeted audience pulls and success tracking according to campaign requirements
Documents and communicates best practices and firm requirements for the MAP
Assists in training marketing resources on how to run reports and accomplish basic tasks within the MAP
Other duties as required
Supervisory Responsibilities
N/A
Qualifications, Knowledge, Skills, and Abilities Education
Bachelor’s degree, required; focus in Marketing, Communications, Information Technology, Business, Accounting, or Finance, preferred
Experience
Two (2) or more years of marketing or communications experience, required
Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
License/Certifications
Marketo Certified Expert (MCE), preferred
Software
Experience with Marketing Automation Platforms, required; prior experience with Marketo, preferred
Experience with CRM systems, preferred; prior experience with MS Dynamics, preferred
Experience with CMS software solutions, preferred; prior experience with Kentico, preferred
Language
N/A
Other Knowledge, Skills, & Abilities
Working knowledge of digital marketing, marketing automation, and CRM best practices
Strong understanding of multi-channel marketing campaigns
Basic knowledge around attribution, lead lifecycle, and lead scoring concepts
Strong analytical skills and ability to work both independently and on cross-functional teams
Basic understanding of data privacy laws including CAN-SPAM and GDPR
Deep understanding of email KPIs including, open rate, click through rate, click to open rate, bounce rate, and opt out rate and the ability to make strategic recommendations to improve them
Aptitude for logic expressions and workflow construction
Excellent project management skills and organizational skills, and a proven success of managing to a deadline
Displays superior verbal and written communication skills
Ability to work in a deadline-driven environment while handling multiple projects simultaneously
Ability to successfully multi-task while working independently or within a group environment
Ability to understand and communicate BDO business, marketplace and value proposition
Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.
National Range: $60,000 - $70,000 Maryland Range: $60,000 - $70,000 NYC/Long Island/Westchester Range: $60,000 - $70,000
About Us Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.
BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well‑being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.
We are committed to delivering exceptional experiences to middle market leaders by sharing insight‑driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:
Welcoming diverse perspectives and understanding the experience of our professionals and clients
Empowering team members to explore their full potential
Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
Focus on resilience and sustainability to positively impact our people, clients, and communities
*Benefits may be subject to eligibility requirements.
#J-18808-Ljbffr