POSITION SUMMARY
The Assistant Director of Community Relations plans, implements, and oversees internal and external communications and public relations efforts for the Hudson School District. This role advances the district’s mission and vision by ensuring timely, accurate, transparent, and engaging communication with staff, families, students, media, and the broader community. Responsibilities include strategic communications planning, media relations, digital content management, community outreach, crisis communications support, and coordination of community education communications.
ESSENTIAL QUALIFICATIONS
Education & Experience
Bachelor’s degree in communications, public relations, journalism, marketing, education, or a related field
Demonstrated professional writing and editing experience across multiple platforms
Experience working with the public, media, and community stakeholders
Knowledge of local media, community issues, governmental entities, and public-sector communication practices
Experience in communications or public relations (Preferred)
Skills
Exceptional written, verbal, and visual communication skills
Strong interpersonal and relationship-building skills; ability to work effectively with diverse audiences
Ability to remain calm, professional, and effective under pressure
Strong organizational skills with the ability to manage multiple projects and meet deadlines
Independent problem-solving skills and sound professional judgment
Ability to gather, analyze, and interpret data from varied sources
Flexible and adaptable in a fast-paced, evolving communication environment
Ability to set priorities and respond to changing needs and urgent situations
Willingness to be accessible outside of regular work hours when necessary
Proficiency with standard office equipment, communication software, website platforms, and digital tools
ESSENTIAL DUTIES & RESPONSIBILITIES
Strategic & District Communications
Develops and executes comprehensive communication strategies that support district initiatives, priorities, and goals
Oversees internal and external communications to ensure consistent, accurate, and timely messaging
Advise and support district leadership in promoting a positive, transparent, and credible public image
Support the Superintendent and administrative team with message development, talking points, and communication planning
Digital, Media & Content Management
Tells the district’s story using a variety of platforms, including social media, video, podcasts, newsletters, email, web content, and emerging communication tools
Manages and maintains district website content to ensure accessibility, accuracy, and relevance
Oversees district branding, visual identity, and messaging consistency across all platforms and materials
Develops and distributes newsletters, reports, board highlights, informational materials, and marketing collateral
Monitors traditional media, social media, blogs, and online discussions related to district initiatives and issues
Media Relations & Community Engagement
Serves as a primary point of contact for media inquiries; coordinates interviews and media access
Proactively builds and maintains relationships with local and regional media outlets
Collaborates with internal and external stakeholders to strengthen relationships and support district objectives
Assists with referenda and other public information campaigns, ensuring compliance with legal and policy requirements
Crisis Communications
Assists district leadership in developing and implementing crisis communication plans
Supports rapid, accurate communication during emergencies or sensitive situations
Ensures messaging during crises is coordinated, factual, and aligned with district protocols
Analysis, Evaluation & Continuous Improvement
Compiles and analyzes data and research from multiple sources to inform communication strategies
Evaluates the effectiveness of communication efforts and recommends improvements
Stays current with best practices, trends, and tools in public-sector and education communications
Professional Responsibilities
Presents information to staff, families, and community groups as needed
Attends Board of Education meetings, committee meetings, and district events as required
Participates in professional development, trainings, workshops, and seminars
Responds professionally and promptly to internal and external inquiries and concerns
Maintains the highest level of confidentiality, professionalism, and discretion
Works independently while collaborating closely with district leadership and staff
Performs other duties as assigned by the Superintendent or designee
REPORTS TO: Superintendent of Schools
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ESSENTIAL QUALIFICATIONS
Education & Experience
Bachelor’s degree in communications, public relations, journalism, marketing, education, or a related field
Demonstrated professional writing and editing experience across multiple platforms
Experience working with the public, media, and community stakeholders
Knowledge of local media, community issues, governmental entities, and public-sector communication practices
Experience in communications or public relations (Preferred)
Skills
Exceptional written, verbal, and visual communication skills
Strong interpersonal and relationship-building skills; ability to work effectively with diverse audiences
Ability to remain calm, professional, and effective under pressure
Strong organizational skills with the ability to manage multiple projects and meet deadlines
Independent problem-solving skills and sound professional judgment
Ability to gather, analyze, and interpret data from varied sources
Flexible and adaptable in a fast-paced, evolving communication environment
Ability to set priorities and respond to changing needs and urgent situations
Willingness to be accessible outside of regular work hours when necessary
Proficiency with standard office equipment, communication software, website platforms, and digital tools
ESSENTIAL DUTIES & RESPONSIBILITIES
Strategic & District Communications
Develops and executes comprehensive communication strategies that support district initiatives, priorities, and goals
Oversees internal and external communications to ensure consistent, accurate, and timely messaging
Advise and support district leadership in promoting a positive, transparent, and credible public image
Support the Superintendent and administrative team with message development, talking points, and communication planning
Digital, Media & Content Management
Tells the district’s story using a variety of platforms, including social media, video, podcasts, newsletters, email, web content, and emerging communication tools
Manages and maintains district website content to ensure accessibility, accuracy, and relevance
Oversees district branding, visual identity, and messaging consistency across all platforms and materials
Develops and distributes newsletters, reports, board highlights, informational materials, and marketing collateral
Monitors traditional media, social media, blogs, and online discussions related to district initiatives and issues
Media Relations & Community Engagement
Serves as a primary point of contact for media inquiries; coordinates interviews and media access
Proactively builds and maintains relationships with local and regional media outlets
Collaborates with internal and external stakeholders to strengthen relationships and support district objectives
Assists with referenda and other public information campaigns, ensuring compliance with legal and policy requirements
Crisis Communications
Assists district leadership in developing and implementing crisis communication plans
Supports rapid, accurate communication during emergencies or sensitive situations
Ensures messaging during crises is coordinated, factual, and aligned with district protocols
Analysis, Evaluation & Continuous Improvement
Compiles and analyzes data and research from multiple sources to inform communication strategies
Evaluates the effectiveness of communication efforts and recommends improvements
Stays current with best practices, trends, and tools in public-sector and education communications
Professional Responsibilities
Presents information to staff, families, and community groups as needed
Attends Board of Education meetings, committee meetings, and district events as required
Participates in professional development, trainings, workshops, and seminars
Responds professionally and promptly to internal and external inquiries and concerns
Maintains the highest level of confidentiality, professionalism, and discretion
Works independently while collaborating closely with district leadership and staff
Performs other duties as assigned by the Superintendent or designee
REPORTS TO: Superintendent of Schools
#J-18808-Ljbffr