Description
Why join the GoMacro team? We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.
How GoMacro’s history shapes who we are today? During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.
Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.
Join us as we make the world better, one bite at a time! Position Overview The Sales Manager – Grocery Channel is an advanced-level sales role responsible for building, managing, and driving sales growth across an assigned geographic territory, including the Upper and Central Midwest, South, and Southeast regions. This role owns significant regional sales volume, MAPS strategy and execution, trade spending, and overall profitability across Grocery and Food outlets.
This is a hands-on, customer-facing role responsible for managing high-impact regional accounts. Customer responsibility may include key regional and multi-regional chains such as Meijer, HEB, Publix, Hy-Vee, Wakefern, in addition to other independent chains and wholesalers. This role requires a high level of strategic account leadership, cross-functional coordination, and commercial acumen.
This individual will acquire new business, optimize existing accounts, and build strong partnerships with brokers, distributors, merchandisers, and retail customers. Success in this role requires strong market insight, relationship-building skills, negotiation skills, and the ability to translate customer and shopper insights into commercial results.
Primary Responsibilities
Plan and execute sales initiatives aligned to agreed budgets, sales volumes, revenue targets, product mix, and timelines
Develop and maintain an organized list of key and target accounts
Own and grow relationships with assigned retail customers and key shopper marketing contacts
Conduct regular account calls to review in-store priorities, execution, and performance
Drive incremental growth by securing new points of distribution and optimizing existing distribution
Sell GoMacro products into regional retailers in collaboration with local distribution partners
Contribute strategic insights and customer knowledge to the annual account planning process
Work closely with Customer Marketing and third-party sales and marketing partners to execute programs effectively
Monitor, analyze, and report competitive activity, sharing insights with sales leadership
Educate brokers and account teams on MAPS guidelines to drive compliant and profitable outcomes
Lead quarterly business reviews (QBRs) with key accounts and broker partners to maximize sales and profitability
Collaborate with sales leadership on weekly and monthly sales execution planning, strategy, and tracking of current business in progress, recommending changes as needed
Requirements Skills & Experience Required
6+ years of demonstrated success in CPG sales or sales management; experience with fast-moving food products strongly preferred
Proven ability to build and maintain strong relationships with broker partners, buyers, distributors, retail store teams, merchandising teams, and internal partners
Experience with shopper marketing programs from an omnichannel, 360° perspective
Strong account planning, demand planning, financial acumen, and execution capabilities
Analytical problem solver with a solutions-oriented mindset
Comfortable presenting to buyers and senior decision-makers; fact-based and conversational
Clear, concise verbal and written communication skills
Strong time management skills with the ability to prioritize competing demands
Leadership Competencies
Positive, influential team player who can rally others toward shared objectives
Trusted relationship builder known for collaboration and follow-through
Technical Skills
Proficient in Microsoft Office (Word, Excel, PowerPoint, Teams)
Experience using web-based CRM tools, TPM, and vendor portals
Ability to interpret sales data and syndicated data (graphs, reports, dashboards) and translate insights into action; Spins/IRI consumption data, Numerator shopper data
Education
Bachelor’s degree required
Ongoing professional and industry education is highly valued
Travel Requirements
Approximately 40-50% travel
Physical & Environmental Requirements
Home-based, remote role with extensive field time visiting retail partners and broker teams, industry trade shows, retailer/distributor shows
Ability to use standard office equipment
Valid driver’s license, reliable vehicle, and auto insurance required
Ability to lift up to 30 pounds
Flexibility to work weekends or non-standard hours as required by business needs or retail partners
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Why join the GoMacro team? We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.
How GoMacro’s history shapes who we are today? During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.
Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.
Join us as we make the world better, one bite at a time! Position Overview The Sales Manager – Grocery Channel is an advanced-level sales role responsible for building, managing, and driving sales growth across an assigned geographic territory, including the Upper and Central Midwest, South, and Southeast regions. This role owns significant regional sales volume, MAPS strategy and execution, trade spending, and overall profitability across Grocery and Food outlets.
This is a hands-on, customer-facing role responsible for managing high-impact regional accounts. Customer responsibility may include key regional and multi-regional chains such as Meijer, HEB, Publix, Hy-Vee, Wakefern, in addition to other independent chains and wholesalers. This role requires a high level of strategic account leadership, cross-functional coordination, and commercial acumen.
This individual will acquire new business, optimize existing accounts, and build strong partnerships with brokers, distributors, merchandisers, and retail customers. Success in this role requires strong market insight, relationship-building skills, negotiation skills, and the ability to translate customer and shopper insights into commercial results.
Primary Responsibilities
Plan and execute sales initiatives aligned to agreed budgets, sales volumes, revenue targets, product mix, and timelines
Develop and maintain an organized list of key and target accounts
Own and grow relationships with assigned retail customers and key shopper marketing contacts
Conduct regular account calls to review in-store priorities, execution, and performance
Drive incremental growth by securing new points of distribution and optimizing existing distribution
Sell GoMacro products into regional retailers in collaboration with local distribution partners
Contribute strategic insights and customer knowledge to the annual account planning process
Work closely with Customer Marketing and third-party sales and marketing partners to execute programs effectively
Monitor, analyze, and report competitive activity, sharing insights with sales leadership
Educate brokers and account teams on MAPS guidelines to drive compliant and profitable outcomes
Lead quarterly business reviews (QBRs) with key accounts and broker partners to maximize sales and profitability
Collaborate with sales leadership on weekly and monthly sales execution planning, strategy, and tracking of current business in progress, recommending changes as needed
Requirements Skills & Experience Required
6+ years of demonstrated success in CPG sales or sales management; experience with fast-moving food products strongly preferred
Proven ability to build and maintain strong relationships with broker partners, buyers, distributors, retail store teams, merchandising teams, and internal partners
Experience with shopper marketing programs from an omnichannel, 360° perspective
Strong account planning, demand planning, financial acumen, and execution capabilities
Analytical problem solver with a solutions-oriented mindset
Comfortable presenting to buyers and senior decision-makers; fact-based and conversational
Clear, concise verbal and written communication skills
Strong time management skills with the ability to prioritize competing demands
Leadership Competencies
Positive, influential team player who can rally others toward shared objectives
Trusted relationship builder known for collaboration and follow-through
Technical Skills
Proficient in Microsoft Office (Word, Excel, PowerPoint, Teams)
Experience using web-based CRM tools, TPM, and vendor portals
Ability to interpret sales data and syndicated data (graphs, reports, dashboards) and translate insights into action; Spins/IRI consumption data, Numerator shopper data
Education
Bachelor’s degree required
Ongoing professional and industry education is highly valued
Travel Requirements
Approximately 40-50% travel
Physical & Environmental Requirements
Home-based, remote role with extensive field time visiting retail partners and broker teams, industry trade shows, retailer/distributor shows
Ability to use standard office equipment
Valid driver’s license, reliable vehicle, and auto insurance required
Ability to lift up to 30 pounds
Flexibility to work weekends or non-standard hours as required by business needs or retail partners
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