Principal Performance Marketing Manager, Integrated Marketing
Intuit Inc., San Diego, California, United States, 92189
Intuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers’ financial lives. Within Intuit’s QuickBooks ecosystem, the Services business (Payments, Capital, Payroll, HR, Time, and related offerings) is central to helping small and mid-market businesses run operations with confidence, simplify compliance, and empower their teams to thrive.
We are seeking a Principal Marketing Manager, Integrated Marketing to lead strategic, cross-functional marketing initiatives across the QuickBooks Services portfolio. This role operates at the intersection of strategy and execution, helping ensure complex campaigns are aligned, intentional, and effective across Brand, Product Marketing, Channels, and go-to-market partners. As a senior leader within Integrated Marketing, this role is central to ensuring complex, cross-channel campaigns operate with clarity and cohesion—helping the organization align priorities, resolve tradeoffs, and execute with confidence.
Responsibilities
Lead integrated planning for complex campaigns
Partner with Brand, Product Marketing, Channels, and GTM teams to align on campaign strategy, priorities, and sequencing
Help ensure campaigns operate with a cohesive narrative and coordinated activation across touchpoints
Drive campaign-level alignment and integration
Act as a connective layer across teams to reduce fragmentation and late-stage rework
Help clarify campaign-level decisions related to audience focus, sequencing, and cross-channel tradeoffs
Bring structure and clarity to initiatives with shared or ambiguous ownership
Operate as a senior decision partner
Frame the right strategic questions in moments of complexity
Surface tradeoffs across brand, product, performance, and GTM priorities
Lead with a proactive, data‑backed point of view to influence direction and outcomes
Bring strategic fluency across digital channels
Apply working knowledge of paid media, SEO, web, and digital experiences to inform campaign-level strategy and sequencing
Provide credible, high-level recommendations that help shape channel strategies without owning execution
Partner effectively with channel experts by understanding constraints, tradeoffs, and performance dynamics
Guide end-to-end customer experience thinking
Contribute to designing integrated journeys for priority audiences and growth moments
Ensure messaging, timing, and activation work together across channels
Translate learning into improvement
Partner with Analytics and Channel teams to synthesize learnings across campaigns
Apply insights to improve future campaign strategy and execution
Strengthen integrated ways of working
Contribute to refining operating models, playbooks, and best practices for integrated marketing
Model senior‑level judgment, clarity, and collaboration across teams
Qualifications
12+ years of progressive marketing experience, including senior-level responsibility in integrated marketing, GTM strategy, or campaign leadership
Proven experience leading complex, cross‑channel initiatives spanning brand, acquisition, lifecycle, and GTM motions
Strong working knowledge of digital marketing channels (paid media, SEO, web) sufficient to inform strategy and partner credibly with channel teams
Strong ability to operate effectively in matrixed environments with shared ownership and ambiguity
Demonstrated success leading through influence rather than authority
Excellent strategic communication and synthesis skills
Data‑driven mindset with the ability to translate insights into action
Experience in SMB, mid‑market, B2B, or platform ecosystems preferred
BA/BS required; MBA a plus
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Southern California $183,000-247,500
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We are seeking a Principal Marketing Manager, Integrated Marketing to lead strategic, cross-functional marketing initiatives across the QuickBooks Services portfolio. This role operates at the intersection of strategy and execution, helping ensure complex campaigns are aligned, intentional, and effective across Brand, Product Marketing, Channels, and go-to-market partners. As a senior leader within Integrated Marketing, this role is central to ensuring complex, cross-channel campaigns operate with clarity and cohesion—helping the organization align priorities, resolve tradeoffs, and execute with confidence.
Responsibilities
Lead integrated planning for complex campaigns
Partner with Brand, Product Marketing, Channels, and GTM teams to align on campaign strategy, priorities, and sequencing
Help ensure campaigns operate with a cohesive narrative and coordinated activation across touchpoints
Drive campaign-level alignment and integration
Act as a connective layer across teams to reduce fragmentation and late-stage rework
Help clarify campaign-level decisions related to audience focus, sequencing, and cross-channel tradeoffs
Bring structure and clarity to initiatives with shared or ambiguous ownership
Operate as a senior decision partner
Frame the right strategic questions in moments of complexity
Surface tradeoffs across brand, product, performance, and GTM priorities
Lead with a proactive, data‑backed point of view to influence direction and outcomes
Bring strategic fluency across digital channels
Apply working knowledge of paid media, SEO, web, and digital experiences to inform campaign-level strategy and sequencing
Provide credible, high-level recommendations that help shape channel strategies without owning execution
Partner effectively with channel experts by understanding constraints, tradeoffs, and performance dynamics
Guide end-to-end customer experience thinking
Contribute to designing integrated journeys for priority audiences and growth moments
Ensure messaging, timing, and activation work together across channels
Translate learning into improvement
Partner with Analytics and Channel teams to synthesize learnings across campaigns
Apply insights to improve future campaign strategy and execution
Strengthen integrated ways of working
Contribute to refining operating models, playbooks, and best practices for integrated marketing
Model senior‑level judgment, clarity, and collaboration across teams
Qualifications
12+ years of progressive marketing experience, including senior-level responsibility in integrated marketing, GTM strategy, or campaign leadership
Proven experience leading complex, cross‑channel initiatives spanning brand, acquisition, lifecycle, and GTM motions
Strong working knowledge of digital marketing channels (paid media, SEO, web) sufficient to inform strategy and partner credibly with channel teams
Strong ability to operate effectively in matrixed environments with shared ownership and ambiguity
Demonstrated success leading through influence rather than authority
Excellent strategic communication and synthesis skills
Data‑driven mindset with the ability to translate insights into action
Experience in SMB, mid‑market, B2B, or platform ecosystems preferred
BA/BS required; MBA a plus
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Southern California $183,000-247,500
#J-18808-Ljbffr