Product Marketing Specialist, Software Ecosystem
SalaryGuide, Irvine, California, United States, 92713
Responsibilities
Lead the Product Marketing for Razer Software products including Razer Chroma and Razer Synapse. Create positioning and communication strategy for Razer Software including advertising, events and public relations. Drive initiatives with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners. Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams. Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams. Seek and manage partner collaborations to grow the Chroma RGB ecosystem. Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive user adoption and user engagement. Evaluate the effectiveness of each marketing campaign and refine execution plans. Responsible for managing the marketing budget and driving business goals. Requirements
Minimum of a Bachelor’s Degree in Marketing, Business, Communications or related field. 3-5 years of PC or Mobile Software experience in product marketing, marketing communications or GTM (go-to-market) planning. Strong English communication skills (both written and verbal). Chinese language skills are a plus. Curiosity and eagerness to learn about emerging marketing trends. Ability to adapt in a dynamic, fast-paced environment. Strong interest in tech products, electronics, and/or gaming. Game industry experience is an advantage.
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Lead the Product Marketing for Razer Software products including Razer Chroma and Razer Synapse. Create positioning and communication strategy for Razer Software including advertising, events and public relations. Drive initiatives with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners. Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams. Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams. Seek and manage partner collaborations to grow the Chroma RGB ecosystem. Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive user adoption and user engagement. Evaluate the effectiveness of each marketing campaign and refine execution plans. Responsible for managing the marketing budget and driving business goals. Requirements
Minimum of a Bachelor’s Degree in Marketing, Business, Communications or related field. 3-5 years of PC or Mobile Software experience in product marketing, marketing communications or GTM (go-to-market) planning. Strong English communication skills (both written and verbal). Chinese language skills are a plus. Curiosity and eagerness to learn about emerging marketing trends. Ability to adapt in a dynamic, fast-paced environment. Strong interest in tech products, electronics, and/or gaming. Game industry experience is an advantage.
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