Who We Are
The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly‑made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care. We believe our direct‑to‑consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backward industry into the future. To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150 million in funding. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much‑needed change to the way people feed and care for their pets.
About the Role As a Senior Product Designer 1 on the Conversion & Acquisition team, you will own the vision, strategy, and execution of products that help potential customers discover, understand, and become customers of The Farmer’s Dog. Your mission is to create seamless, personalized, and high‑converting experiences across our digital touchpoints—helping dog lovers understand the value of the brand, gain confidence in their decision, and take the first step toward lifelong, healthier care for their pets.
Key Responsibilities
Lead the design of early customer experiences, from first impression through decision‑making, using service‑design principles to shape how people discover, understand, and consider The Farmer’s Dog.
Develop and communicate a clear point of view on what we’re building and why, aligning stakeholders around design strategy and customer goals across digital and physical surfaces.
Use customer psychology, storytelling, and systems thinking to create persuasive, emotionally resonant experiences across multiple touchpoints including site, email, SMS, and customer support.
Prototype quickly to test, validate, and evolve ideas, gathering feedback through both qualitative and quantitative research and bringing others along in the process.
Build scalable systems that account for edge cases, complexity, and business constraints while maintaining a high bar for craft, usability, and cohesion.
Collaborate closely with Conversion & Acquisition, engineering, brand, and content partners, advocating for design with clarity, empathy, and strategic influence.
Contribute to and evolve our design system with a sharp eye for detail, identifying opportunities to refine, automate, and improve how we work.
Mentor and support other designers by modeling strong design thinking, sharing feedback generously, and raising the bar for quality and consistency.
Bring structure to ambiguity by organizing workshops, creating alignment artifacts, and guiding projects through uncertainty toward clear, actionable outcomes.
Prioritize work that drives impact by helping prospective customers make confident decisions that are right for their dog and the business.
Desired Qualifications
7+ years of experience designing customer‑facing products, ideally in environments where education and conversion are key.
Systems and service‑oriented thinking—track record of designing cohesive journeys across channels and customer states.
Strategic thinker with exceptional craft, designing with precision at both conceptual and visual levels.
Deep understanding of customer behavior and psychology, using it to create persuasive, human‑centered solutions that build trust and clarity.
Ability to align partners across product, engineering, brand, and customer support with clarity and intention.
Fluency in tools like Figma and experience with prototyping, research, testing, and analytics, using data to shape and measure work.
Proactive communicator, thoughtful collaborator, and effective facilitator who can navigate ambiguity with confidence.
Passion for mentoring and sharing learning to help others grow and elevate the design culture.
Critical thinker who actively contributes to improving process, systems, and design operations.
Love for dogs.
Office Guidelines We are an in‑office culture, built around collaboration and the energy of shared space. We look for individuals who thrive in this environment and who understand that being present fosters deeper connections and engagement.
Our Belonging Philosophy Our mission is rooted in deep, genuine care for dogs and the people who love them. We are a diverse team united in providing true peace of mind to dog lovers everywhere. We are committed to supporting a diverse workforce and building inclusive structures, opportunities, and training that sustain an inclusive team.
Benefits
Dog‑friendly office in Greenwich Village
Market‑competitive compensation and equity packages
Comprehensive healthcare, dental, and vision
Company‑supported mental health benefits
12‑week paid parental leave
Competitive 401(k) plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls is now a feature, not a bug
Compensation The anticipated hiring base compensation range is $140,000 – $160,000 USD per year for NYC applicants, with equity and other benefits included. The range is market‑competitive and may vary for applicants outside NYC.
Equal Employment Opportunity Statement The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other legally protected characteristic. For more information, please visit Know Your Rights.
Reasonable Accommodations TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed, please contact humansops@thefarmersdog.com.
Questions? We’re happy to answer any questions you may have about the position or our hiring process—please reach out at careers@thefarmersdog.com.
NYC Pay Range $140,000—$160,000 USD
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About the Role As a Senior Product Designer 1 on the Conversion & Acquisition team, you will own the vision, strategy, and execution of products that help potential customers discover, understand, and become customers of The Farmer’s Dog. Your mission is to create seamless, personalized, and high‑converting experiences across our digital touchpoints—helping dog lovers understand the value of the brand, gain confidence in their decision, and take the first step toward lifelong, healthier care for their pets.
Key Responsibilities
Lead the design of early customer experiences, from first impression through decision‑making, using service‑design principles to shape how people discover, understand, and consider The Farmer’s Dog.
Develop and communicate a clear point of view on what we’re building and why, aligning stakeholders around design strategy and customer goals across digital and physical surfaces.
Use customer psychology, storytelling, and systems thinking to create persuasive, emotionally resonant experiences across multiple touchpoints including site, email, SMS, and customer support.
Prototype quickly to test, validate, and evolve ideas, gathering feedback through both qualitative and quantitative research and bringing others along in the process.
Build scalable systems that account for edge cases, complexity, and business constraints while maintaining a high bar for craft, usability, and cohesion.
Collaborate closely with Conversion & Acquisition, engineering, brand, and content partners, advocating for design with clarity, empathy, and strategic influence.
Contribute to and evolve our design system with a sharp eye for detail, identifying opportunities to refine, automate, and improve how we work.
Mentor and support other designers by modeling strong design thinking, sharing feedback generously, and raising the bar for quality and consistency.
Bring structure to ambiguity by organizing workshops, creating alignment artifacts, and guiding projects through uncertainty toward clear, actionable outcomes.
Prioritize work that drives impact by helping prospective customers make confident decisions that are right for their dog and the business.
Desired Qualifications
7+ years of experience designing customer‑facing products, ideally in environments where education and conversion are key.
Systems and service‑oriented thinking—track record of designing cohesive journeys across channels and customer states.
Strategic thinker with exceptional craft, designing with precision at both conceptual and visual levels.
Deep understanding of customer behavior and psychology, using it to create persuasive, human‑centered solutions that build trust and clarity.
Ability to align partners across product, engineering, brand, and customer support with clarity and intention.
Fluency in tools like Figma and experience with prototyping, research, testing, and analytics, using data to shape and measure work.
Proactive communicator, thoughtful collaborator, and effective facilitator who can navigate ambiguity with confidence.
Passion for mentoring and sharing learning to help others grow and elevate the design culture.
Critical thinker who actively contributes to improving process, systems, and design operations.
Love for dogs.
Office Guidelines We are an in‑office culture, built around collaboration and the energy of shared space. We look for individuals who thrive in this environment and who understand that being present fosters deeper connections and engagement.
Our Belonging Philosophy Our mission is rooted in deep, genuine care for dogs and the people who love them. We are a diverse team united in providing true peace of mind to dog lovers everywhere. We are committed to supporting a diverse workforce and building inclusive structures, opportunities, and training that sustain an inclusive team.
Benefits
Dog‑friendly office in Greenwich Village
Market‑competitive compensation and equity packages
Comprehensive healthcare, dental, and vision
Company‑supported mental health benefits
12‑week paid parental leave
Competitive 401(k) plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls is now a feature, not a bug
Compensation The anticipated hiring base compensation range is $140,000 – $160,000 USD per year for NYC applicants, with equity and other benefits included. The range is market‑competitive and may vary for applicants outside NYC.
Equal Employment Opportunity Statement The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other legally protected characteristic. For more information, please visit Know Your Rights.
Reasonable Accommodations TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed, please contact humansops@thefarmersdog.com.
Questions? We’re happy to answer any questions you may have about the position or our hiring process—please reach out at careers@thefarmersdog.com.
NYC Pay Range $140,000—$160,000 USD
#J-18808-Ljbffr