The Marketing Manager for Content plans, directs, and implements strategic internal and external content and creates wide-audience communications. Manage communication programs associated with marketing, Intranet, Web site, corporate identity, corporate communications, social media, direct mail and email. Work with manager and senior management to assist with the formulation of short- and long-term business communication strategies. Manage and train content/social media staff; provide support, and policy development of staff; review performance
Job Duties and Responsibilities
(Essential Job Functions)
Develop and manage social media content calendar and assist with marketing and corporate communications plan. Write, approve, manage production and distribution of all internal/external communications associated with this plan. This includes social media content calendars, internal newsletters, blogs, email campaigns, sales presentations, case studies, and sales partner direct mail newsletters.
Script, direct, and film content for short-form and long-form video content. Edit videos for social media and short-form content.
Strategize and assist with implementation of leadership and executive social media and video content.
Assist with training webinars, marketing/recruiting videos and other multimedia content
Direct the development and maintenance of all social media. Develop and implement content and creative solutions for the corporate profiles and assist with branch office profiles.
Assist with the supervision of marketing, advertising and promotion within the department. Coordinate work of outside agencies, freelancers and vendors and administers appropriate marketing and advertising programs.
Assist with the preparation of budget proposals, estimate expenditures connected with advertising and marketing programs, review all costs connected with approved programs and manages to budget.
Analyze cost and effectiveness of all forms of media associated with communications programs and recommend media to be used.
Manage the editorial calendar and monitor trends throughout the year
Oversee reputation management of brand in social media.
Develop and monitor content for adherence to the brand voice, style and tone;
Plan and direct the design of creative materials. Secure, where appropriate, legal approval for all advertising and sales promotional materials
Work with design and digital experts in creating content that improves SEO
Assist in promotion of company special events (including conventions, external and internal events) and development of marketing programs to support these events.
Participate in sales meetings to correlate marketing and social media with sales activities. Promote new and existing marketing programs throughout the appropriate areas of Company.
Perform other duties as requested or as needed to fulfill the purpose of the job.
Performance Expectations
Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
Perform responsibilities as directed achieving desired results within expected timeframes and with a high degree of quality and professionalism.
Establish and maintain positive and productive work relationships with all staff, customers and business partners.
Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Qualifications
Education:
Bachelor’s degree in marketing, communications, business administration, journalism, or related field; or equivalent work experience.
Experience:
Four to six years of communications/marketing experience.
Two to three plus years of managing and executing social media strategy
Two plus years of demonstrated supervisory experience.
Knowledge and Skills:
Excellent oral and written communication skills, including presentation skills.
Strong knowledge of major social media platforms, editing tools, best practices, and trends.
Proven ability to edit writing and proofreading content
Proven ability with copywriting for marketing messages, taglines, etc.
Project management skills; ability to prioritize and handle multiple issues and projects concurrently. Organizational skills.
Strong and proven ability to hit deadlines
Effective interpersonal skills and leadership abilities.
Effective analytical, problem-solving and decision-making skills.
Wage:
$74,880.00 - $83,200.00 annually; actual wage is based upon education and experience.
Benefits:
Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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(Essential Job Functions)
Develop and manage social media content calendar and assist with marketing and corporate communications plan. Write, approve, manage production and distribution of all internal/external communications associated with this plan. This includes social media content calendars, internal newsletters, blogs, email campaigns, sales presentations, case studies, and sales partner direct mail newsletters.
Script, direct, and film content for short-form and long-form video content. Edit videos for social media and short-form content.
Strategize and assist with implementation of leadership and executive social media and video content.
Assist with training webinars, marketing/recruiting videos and other multimedia content
Direct the development and maintenance of all social media. Develop and implement content and creative solutions for the corporate profiles and assist with branch office profiles.
Assist with the supervision of marketing, advertising and promotion within the department. Coordinate work of outside agencies, freelancers and vendors and administers appropriate marketing and advertising programs.
Assist with the preparation of budget proposals, estimate expenditures connected with advertising and marketing programs, review all costs connected with approved programs and manages to budget.
Analyze cost and effectiveness of all forms of media associated with communications programs and recommend media to be used.
Manage the editorial calendar and monitor trends throughout the year
Oversee reputation management of brand in social media.
Develop and monitor content for adherence to the brand voice, style and tone;
Plan and direct the design of creative materials. Secure, where appropriate, legal approval for all advertising and sales promotional materials
Work with design and digital experts in creating content that improves SEO
Assist in promotion of company special events (including conventions, external and internal events) and development of marketing programs to support these events.
Participate in sales meetings to correlate marketing and social media with sales activities. Promote new and existing marketing programs throughout the appropriate areas of Company.
Perform other duties as requested or as needed to fulfill the purpose of the job.
Performance Expectations
Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
Perform responsibilities as directed achieving desired results within expected timeframes and with a high degree of quality and professionalism.
Establish and maintain positive and productive work relationships with all staff, customers and business partners.
Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Qualifications
Education:
Bachelor’s degree in marketing, communications, business administration, journalism, or related field; or equivalent work experience.
Experience:
Four to six years of communications/marketing experience.
Two to three plus years of managing and executing social media strategy
Two plus years of demonstrated supervisory experience.
Knowledge and Skills:
Excellent oral and written communication skills, including presentation skills.
Strong knowledge of major social media platforms, editing tools, best practices, and trends.
Proven ability to edit writing and proofreading content
Proven ability with copywriting for marketing messages, taglines, etc.
Project management skills; ability to prioritize and handle multiple issues and projects concurrently. Organizational skills.
Strong and proven ability to hit deadlines
Effective interpersonal skills and leadership abilities.
Effective analytical, problem-solving and decision-making skills.
Wage:
$74,880.00 - $83,200.00 annually; actual wage is based upon education and experience.
Benefits:
Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr