Overview
At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.
Just as our employees are committed to helping our customers manage their finances, we’re committed to our employees. After all, they make it happen for our customers every day.
To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal‑opportunity workplace and affirmative‑action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.
Responsibilities The Content & Communications Specialist supports the development, coordination, and execution of content across multiple marketing and communications channels. This role is inherently cross‑functional and serves as a key execution partner with Marketing, Public Relations, Brand, and business partners to help create clear, consistent, and compelling content — translating strategy, messaging, and audience insights into high‑quality, channel‑optimized content.
The ideal candidate brings strong writing and editing skills, a solid understanding of digital and traditional marketing channels, and the ability to manage multiple content initiatives simultaneously. This position is well‑suited for an early‑to‑mid career professional looking to grow their skills in integrated marketing, content strategy, and communications within a collaborative, fast‑paced environment.
Key Responsibilities:
Write, edit, and coordinate content for blogs, websites, social media, email marketing, marketing collateral, and internal communications
Optimize content for SEO, AEO, accessibility, and channel performance using keyword research and best practices
Support the execution and maintenance of the content and editorial calendar aligned with marketing and communications priorities
Enhance cross‑functional alignment with PR and Brand to ensure content strategy, messaging, and execution reflect a unified brand voice and communications approach
Collaborate with Communications partners to develop and support announcements, storytelling, thought leadership, and media related content
Draft and adapt copy for multiple audiences and platforms while maintaining consistent voice, tone, and brand standards
Solid familiarity and use of AI‑powered tools responsibly to support content development, editing, ideation, and optimization while applying human judgment and brand oversight
Coordinate with internal teams and creative partners, including design, digital, and video, to support content production and distribution
Manage routine content updates across owned channels, including websites, blogs, and social platforms
Ensure all content meets brand guidelines, compliance requirements, and internal review standards
Track and report on basic content performance metrics, including engagement, traffic, and SEO indicators, to inform future content improvements
Stay current on content trends, digital tools, AI applications, and communications best practices
Connect all content initiatives to clear performance metrics so outcomes are measurable and support data‑driven improvements.
Maintain compliance with all applicable laws, regulations, policies, procedures, and required training
Qualifications
Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field
Approximately 3 years of experience in a marketing, communications, or content‑focused role
Strong writing, editing, and proofreading skills with attention to detail
Familiarity with digital marketing channels, including social media, email, and websites
Ability to manage multiple projects and deadlines in a collaborative environment
Use of AI tools responsibly as an essential component of content creation.
Strong organizational and communication skills
Proficiency in Microsoft Office
Preferred Experience
Experience working with editorial calendars or content planning tools
Exposure to PR, media relations, or corporate communications
Familiarity with brand guidelines and compliance‑driven environments
Basic understanding of content performance metrics and analytics
Financial services or insurance experience a plus
All applicants must be 18 years of age or older
Social media campaign experience preferred
Growth Opportunity This role offers exposure to integrated marketing and communications efforts and the opportunity to develop skills in content strategy, PR collaboration, and multi‑channel campaign execution, with a clear path for expanded responsibility over time.
Other Job Information Compensation: Commensurate with experience plus potential for annual merit increase. In addition to your competitive salary, you will be rewarded benefits including 11 paid holidays, paid vacation, Medical, Vision & Dental insurance, 401K with generous match, Pension, Tuition Reimbursement, Banking discounts and the list goes on!
Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be required to stand, walk or sit. Use hands and fingers, handle or feel, reach with hands or arms, and speak and hear. The employee may occasionally be required to lift and or move up to 25 pounds. Specific vision abilities required by this job include close vision, and the ability to focus.
The Company is an affirmative action, equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship status, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state or local law.
The Company will make reasonable accommodations for qualified individuals with a disability. If you have a physical or mental impairment and would like to request an accommodation with respect to the application process, please contact the Human Resources Department.
Minimum Salary USD $62,400.00 / Yr.
Maximum Salary USD $88,000.00 / Yr.
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Just as our employees are committed to helping our customers manage their finances, we’re committed to our employees. After all, they make it happen for our customers every day.
To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal‑opportunity workplace and affirmative‑action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.
Responsibilities The Content & Communications Specialist supports the development, coordination, and execution of content across multiple marketing and communications channels. This role is inherently cross‑functional and serves as a key execution partner with Marketing, Public Relations, Brand, and business partners to help create clear, consistent, and compelling content — translating strategy, messaging, and audience insights into high‑quality, channel‑optimized content.
The ideal candidate brings strong writing and editing skills, a solid understanding of digital and traditional marketing channels, and the ability to manage multiple content initiatives simultaneously. This position is well‑suited for an early‑to‑mid career professional looking to grow their skills in integrated marketing, content strategy, and communications within a collaborative, fast‑paced environment.
Key Responsibilities:
Write, edit, and coordinate content for blogs, websites, social media, email marketing, marketing collateral, and internal communications
Optimize content for SEO, AEO, accessibility, and channel performance using keyword research and best practices
Support the execution and maintenance of the content and editorial calendar aligned with marketing and communications priorities
Enhance cross‑functional alignment with PR and Brand to ensure content strategy, messaging, and execution reflect a unified brand voice and communications approach
Collaborate with Communications partners to develop and support announcements, storytelling, thought leadership, and media related content
Draft and adapt copy for multiple audiences and platforms while maintaining consistent voice, tone, and brand standards
Solid familiarity and use of AI‑powered tools responsibly to support content development, editing, ideation, and optimization while applying human judgment and brand oversight
Coordinate with internal teams and creative partners, including design, digital, and video, to support content production and distribution
Manage routine content updates across owned channels, including websites, blogs, and social platforms
Ensure all content meets brand guidelines, compliance requirements, and internal review standards
Track and report on basic content performance metrics, including engagement, traffic, and SEO indicators, to inform future content improvements
Stay current on content trends, digital tools, AI applications, and communications best practices
Connect all content initiatives to clear performance metrics so outcomes are measurable and support data‑driven improvements.
Maintain compliance with all applicable laws, regulations, policies, procedures, and required training
Qualifications
Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field
Approximately 3 years of experience in a marketing, communications, or content‑focused role
Strong writing, editing, and proofreading skills with attention to detail
Familiarity with digital marketing channels, including social media, email, and websites
Ability to manage multiple projects and deadlines in a collaborative environment
Use of AI tools responsibly as an essential component of content creation.
Strong organizational and communication skills
Proficiency in Microsoft Office
Preferred Experience
Experience working with editorial calendars or content planning tools
Exposure to PR, media relations, or corporate communications
Familiarity with brand guidelines and compliance‑driven environments
Basic understanding of content performance metrics and analytics
Financial services or insurance experience a plus
All applicants must be 18 years of age or older
Social media campaign experience preferred
Growth Opportunity This role offers exposure to integrated marketing and communications efforts and the opportunity to develop skills in content strategy, PR collaboration, and multi‑channel campaign execution, with a clear path for expanded responsibility over time.
Other Job Information Compensation: Commensurate with experience plus potential for annual merit increase. In addition to your competitive salary, you will be rewarded benefits including 11 paid holidays, paid vacation, Medical, Vision & Dental insurance, 401K with generous match, Pension, Tuition Reimbursement, Banking discounts and the list goes on!
Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be required to stand, walk or sit. Use hands and fingers, handle or feel, reach with hands or arms, and speak and hear. The employee may occasionally be required to lift and or move up to 25 pounds. Specific vision abilities required by this job include close vision, and the ability to focus.
The Company is an affirmative action, equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship status, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state or local law.
The Company will make reasonable accommodations for qualified individuals with a disability. If you have a physical or mental impairment and would like to request an accommodation with respect to the application process, please contact the Human Resources Department.
Minimum Salary USD $62,400.00 / Yr.
Maximum Salary USD $88,000.00 / Yr.
#J-18808-Ljbffr