We are currently looking to expand the marketing team. This position will be based in Alpharetta, Georgia and report to the SVP of Marketing & L&D. This ideal candidate will have at least 2 years of multifamily marketing experience and ideally based in Atlanta.
Pegasus Residential is a fast growing, Atlanta based, property management company with a strong southeastern presence. Our company culture is a little different than most. We love to have fun, play hard and work even harder. Our offices are exciting, fast paced and we expect only the best. We are not for everyone; in fact we are only right for a very few…are you one of the few?
Benefits
Upward mobility and true career growth
15 days of PTO
100% Paid Medical Benefits for Employee
401k with company match
Excellent culture to thrive in a best in class environment
Career growth, development, chance to lead and move up
Supportive leadership and teams
$1000-$1500 employee referral bonus
Flexible work schedule (2 days in office, 3 days remote)
Duties Social Media
Work with agencies to assist in the creation of social media campaigns and calls-to-action that drive target renters to property sites and generate leads and interaction
Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub for employee recruiting along with the recruiting department
Implementing Social Media SEO tactics aligned with our properties’ keyword and SEO strategies
Conduct competitive analysis studies on competitors
Design / Engagement
Prepare work to be accomplished by gathering information and materials from community managers, regional managers, client and Marketing VP
Plan concept for future marketing themes
Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts
Obtain approval of concept and pricing by submitting rough layout for approval to VP or regional manager
Prepare final layout of finished copy and art
Complete projects by coordinating with outside agencies, art services, printers, etc
Contribute to team effort by participating in and helping create team functions and events
Work with New Business Development team to prepare for presentations
Analytics / Advertising / Feeds
Set up new properties in the Pegasus CRM program and apply tracking to advertising sources for each property
Analyze the success of ad campaigns with the Pegasus CRM program
Make suggestions of advertising channels and spend to community manager, regional manager, client and vice president
Create content for property ad syndication to all ILS channels
Create content for new community websites through web provider
Analyze Google Analytics for campaign success
Meet with ownership groups to interpret advertising effectiveness
Work with marketing/operations team to research new products and procedures for implementation
Competencies and Qualifications
Minimum of 2 years experience as a marketing manager in multifamily
Self‑directed and proactive, work independently with broad guidelines
Build teamwork and cooperation among individuals and departments
Demonstrate effective communication skills by listening effectively, transmitting accurate information and actively seeking feedback
Demonstrate excellent organizational skills with the ability to prioritize and work effectively on multiple tasks in a fast‑paced, demanding environment
Has a creative mindset. Thinks outside the box in marketing/sales ideas based on the needs of the specific community
Highly motivated individual
Flexible in travel and long‑term assignments based on the needs of the company and community
Be attentive to detail and adherence to company standards
Education and/or Experiences KNOCK, Google Analytics, Onesite, Yardi Facebook for Business, Professional Communication and Presence, Knowledge of Apartment ILS Providers
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this position the employee is frequently required to stand; walk; sit and climb or balance. The employee is occasionally required to stoop, kneel, crouch, or crawl and taste or smell. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Technology Skills To perform this job successfully, an individual should have advanced technical skills (Microsoft Excel, Power Point, Office, and Word). Additional software systems will be required. Ability to use general office equipment such as telephone, fax machine, printer and copier.
Qualifications Education Required Bachelors or better in Marketing or related field.
Preferred 3 years:
Property Management
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Pegasus Residential is a fast growing, Atlanta based, property management company with a strong southeastern presence. Our company culture is a little different than most. We love to have fun, play hard and work even harder. Our offices are exciting, fast paced and we expect only the best. We are not for everyone; in fact we are only right for a very few…are you one of the few?
Benefits
Upward mobility and true career growth
15 days of PTO
100% Paid Medical Benefits for Employee
401k with company match
Excellent culture to thrive in a best in class environment
Career growth, development, chance to lead and move up
Supportive leadership and teams
$1000-$1500 employee referral bonus
Flexible work schedule (2 days in office, 3 days remote)
Duties Social Media
Work with agencies to assist in the creation of social media campaigns and calls-to-action that drive target renters to property sites and generate leads and interaction
Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub for employee recruiting along with the recruiting department
Implementing Social Media SEO tactics aligned with our properties’ keyword and SEO strategies
Conduct competitive analysis studies on competitors
Design / Engagement
Prepare work to be accomplished by gathering information and materials from community managers, regional managers, client and Marketing VP
Plan concept for future marketing themes
Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts
Obtain approval of concept and pricing by submitting rough layout for approval to VP or regional manager
Prepare final layout of finished copy and art
Complete projects by coordinating with outside agencies, art services, printers, etc
Contribute to team effort by participating in and helping create team functions and events
Work with New Business Development team to prepare for presentations
Analytics / Advertising / Feeds
Set up new properties in the Pegasus CRM program and apply tracking to advertising sources for each property
Analyze the success of ad campaigns with the Pegasus CRM program
Make suggestions of advertising channels and spend to community manager, regional manager, client and vice president
Create content for property ad syndication to all ILS channels
Create content for new community websites through web provider
Analyze Google Analytics for campaign success
Meet with ownership groups to interpret advertising effectiveness
Work with marketing/operations team to research new products and procedures for implementation
Competencies and Qualifications
Minimum of 2 years experience as a marketing manager in multifamily
Self‑directed and proactive, work independently with broad guidelines
Build teamwork and cooperation among individuals and departments
Demonstrate effective communication skills by listening effectively, transmitting accurate information and actively seeking feedback
Demonstrate excellent organizational skills with the ability to prioritize and work effectively on multiple tasks in a fast‑paced, demanding environment
Has a creative mindset. Thinks outside the box in marketing/sales ideas based on the needs of the specific community
Highly motivated individual
Flexible in travel and long‑term assignments based on the needs of the company and community
Be attentive to detail and adherence to company standards
Education and/or Experiences KNOCK, Google Analytics, Onesite, Yardi Facebook for Business, Professional Communication and Presence, Knowledge of Apartment ILS Providers
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this position the employee is frequently required to stand; walk; sit and climb or balance. The employee is occasionally required to stoop, kneel, crouch, or crawl and taste or smell. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Technology Skills To perform this job successfully, an individual should have advanced technical skills (Microsoft Excel, Power Point, Office, and Word). Additional software systems will be required. Ability to use general office equipment such as telephone, fax machine, printer and copier.
Qualifications Education Required Bachelors or better in Marketing or related field.
Preferred 3 years:
Property Management
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr