Digital Marketing Manager | Full-Time | Mobile Arena
Oak View Group, Mobile, Alabama, United States, 36624
Oak View Group
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360‑degree solution set for a collection of world‑class owned venues and a client roster that includes the most influential, highest‑attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
Position Summary Digital Marketing Manager
is responsible for owning and executing the digital marketing strategy across Oak View Group’s Mobile, Alabama properties. This role manages the venues’ full digital footprint—including email marketing, social media, websites, and digital content—to drive ticket sales, grow audience engagement, and strengthen brand presence. This role pays an annual salary of $55,000-$65,000.
Benefits for Full‑Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).
This position will remain open until May 8, 2026.
About The Venue Oak View Group proudly operates three key entertainment venues in downtown Mobile: The new
Mobile Arena , the Mobile Convention Center, and the historic Saenger Theatre. Together, these venues host a diverse lineup of concerts, conferences, community celebrations, and cultural programming that welcome hundreds of thousands of guests each year and drive Mobile’s growing entertainment landscape.
Responsibilities
Own and manage the full digital footprint for OVG’s Mobile, Alabama properties, including email marketing, social media channels, venue websites, and other digital assets
Develop and execute digital marketing campaigns that support concerts, shows, and events, with a strong focus on driving ticket sales and audience growth
Lead email marketing strategy and execution through Ticketmaster CRM tools, including campaign creation, segmentation, and list growth initiatives
Build, deploy, and maintain email templates and automated campaigns to support on‑sale announcements, event reminders, and promotional initiatives
Manage organic social media strategy, including content planning, scheduling, publishing, and real‑time engagement during key events
Develop and maintain a consistent brand voice across all digital platforms while tailoring messaging to specific venues, events, and audiences
Oversee venue website content management systems (CMS), ensuring accurate, timely updates for event listings, on‑sales, promotions, and venue information
Collaborate with promoters, tour marketers, and internal teams to ensure digital campaigns align with tour requirements and overall marketing strategies
Capture and curate engaging digital content throughout the year, including event‑day content, behind‑the‑scenes moments, and promotional assets
Analyze digital performance metrics across email, social, and web platforms, and adjust strategies based on insights, trends, and campaign performance
Collaborate with internal teams to support digital activations tied to promotional partnerships and venue initiatives
Research and stay current on digital marketing trends, platform updates, and best practices within live entertainment and venue marketing
Support marketing team with artist on‑site experience through activations and creative interactions
Support cross‑promotional opportunities across Mobile properties as needed
Serve as on‑site marketing representative for designated events, supporting real‑time digital coverage and promotional needs
Assist with additional marketing projects and duties as assigned
Other duties and responsibilities as assigned.
Qualifications
4‑year degree preferred
Marketing experience—minimum of 3‑5 years in digital marketing, email marketing, or related roles
Experience in live entertainment, venue marketing, sports, or hospitality preferred
Ability to prioritize and meet deadlines
Excellent organizational skills and attention to detail
Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks
Bachelor’s degree from an accredited college or university or equivalent work experiences
Ability to work nights, all events, weekends, events and holidays as required
Minimal Travel ( Must be able to work a flexible schedule inclusive of weekends, nights, and holidays.
Frequent bending, lifting 15‑20 pounds, sitting, exposure to multiple external elements, and extensive walking through the building, including inclines and stairs.
Computer And Technology Skills
Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook)
Proficiency in Adobe Creative Cloud applications
Knowledge of website design
Knowledge of CRM software
Demonstrated skills in graphic design
Strengthened by our Differences. United to Make a Difference At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our
people , improves our
service , and raises our
excellence . Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
Equal Opportunity Employer Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
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Position Summary Digital Marketing Manager
is responsible for owning and executing the digital marketing strategy across Oak View Group’s Mobile, Alabama properties. This role manages the venues’ full digital footprint—including email marketing, social media, websites, and digital content—to drive ticket sales, grow audience engagement, and strengthen brand presence. This role pays an annual salary of $55,000-$65,000.
Benefits for Full‑Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).
This position will remain open until May 8, 2026.
About The Venue Oak View Group proudly operates three key entertainment venues in downtown Mobile: The new
Mobile Arena , the Mobile Convention Center, and the historic Saenger Theatre. Together, these venues host a diverse lineup of concerts, conferences, community celebrations, and cultural programming that welcome hundreds of thousands of guests each year and drive Mobile’s growing entertainment landscape.
Responsibilities
Own and manage the full digital footprint for OVG’s Mobile, Alabama properties, including email marketing, social media channels, venue websites, and other digital assets
Develop and execute digital marketing campaigns that support concerts, shows, and events, with a strong focus on driving ticket sales and audience growth
Lead email marketing strategy and execution through Ticketmaster CRM tools, including campaign creation, segmentation, and list growth initiatives
Build, deploy, and maintain email templates and automated campaigns to support on‑sale announcements, event reminders, and promotional initiatives
Manage organic social media strategy, including content planning, scheduling, publishing, and real‑time engagement during key events
Develop and maintain a consistent brand voice across all digital platforms while tailoring messaging to specific venues, events, and audiences
Oversee venue website content management systems (CMS), ensuring accurate, timely updates for event listings, on‑sales, promotions, and venue information
Collaborate with promoters, tour marketers, and internal teams to ensure digital campaigns align with tour requirements and overall marketing strategies
Capture and curate engaging digital content throughout the year, including event‑day content, behind‑the‑scenes moments, and promotional assets
Analyze digital performance metrics across email, social, and web platforms, and adjust strategies based on insights, trends, and campaign performance
Collaborate with internal teams to support digital activations tied to promotional partnerships and venue initiatives
Research and stay current on digital marketing trends, platform updates, and best practices within live entertainment and venue marketing
Support marketing team with artist on‑site experience through activations and creative interactions
Support cross‑promotional opportunities across Mobile properties as needed
Serve as on‑site marketing representative for designated events, supporting real‑time digital coverage and promotional needs
Assist with additional marketing projects and duties as assigned
Other duties and responsibilities as assigned.
Qualifications
4‑year degree preferred
Marketing experience—minimum of 3‑5 years in digital marketing, email marketing, or related roles
Experience in live entertainment, venue marketing, sports, or hospitality preferred
Ability to prioritize and meet deadlines
Excellent organizational skills and attention to detail
Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks
Bachelor’s degree from an accredited college or university or equivalent work experiences
Ability to work nights, all events, weekends, events and holidays as required
Minimal Travel ( Must be able to work a flexible schedule inclusive of weekends, nights, and holidays.
Frequent bending, lifting 15‑20 pounds, sitting, exposure to multiple external elements, and extensive walking through the building, including inclines and stairs.
Computer And Technology Skills
Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook)
Proficiency in Adobe Creative Cloud applications
Knowledge of website design
Knowledge of CRM software
Demonstrated skills in graphic design
Strengthened by our Differences. United to Make a Difference At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our
people , improves our
service , and raises our
excellence . Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
Equal Opportunity Employer Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
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