Digital Marketing Specialist
The Automotive Marketing Group, Baton Rouge, Louisiana, us, 70873
Headquartered in Baton Rouge, LA, The Automotive Marketing Group is a full-service advertising agency specializing in the automotive industry.
Currently, we are looking for a Digital Marketing Specialist to grow with our company. If you are analytical, detail oriented, have a strong knowledge of digital marketing, we want to hear from you! The perfect candidate will have significant experience in developing digital advertising strategies, managing multiple clients, building and managing multiple campaigns, and performing deep analysis. Experience with vetting future vendors and managing vendor relationships is also a requirement. Success in this position requires the ability to manage stress and pressure from working on multiple projects at one time, while balancing client expectations and project constraints. Experience in the Automotive industry and Adobe Creative Suite is a plus.
Responsibilities
Creating and implementing all aspects of Search Engine Marketing, Display, Social, Digital Video, Email and Other Digital Advertising Campaigns
Monitoring and Managing Campaign Performance
Testing and Tweaking Campaigns to Maximize Conversion Rates
Maintaining and creating custom tags and conversions
Setting up and maintaining website pixels and codes
Reporting and Analyzing Campaign Results
Continuing Education on Legal/Manufacturer Compliance
Google Analytics Monitoring and Reporting
Develop PowerPoints for proposals and reports
Working with Graphic Designers to Create Artwork
Managing and Tracking Campaign Budgets
Meeting Both Short and Long-Term Deadlines
Direct contact and performance reporting to clients
Requirements
Bachelor’s degree in Marketing, Business, Mass Communication or relevant experience
Minimum 3 years online/digital advertising experience
Google Ads and Bing Certification- must have extensive search engine marketing experience
Google Analytics Certification
Must have an understanding of UTM coding
Experience with Meta Ads, Google Data Studio, GA4, Google Search Console, Google Tag Manager, Google Merchant Center, Google Ads, Google My Business and YouTube Studio is preferred
Highly organized and detail-oriented
Self-motivated and self-directed
Strong communication skills and a positive, team-player attitude
Additional Information
Full-Time 40 Hour Work Week Position with Benefits
This is an onsite Position. Relocation is a must for out-of-town applicants
We are proud to be an Equal Opportunity Employer
#J-18808-Ljbffr
Currently, we are looking for a Digital Marketing Specialist to grow with our company. If you are analytical, detail oriented, have a strong knowledge of digital marketing, we want to hear from you! The perfect candidate will have significant experience in developing digital advertising strategies, managing multiple clients, building and managing multiple campaigns, and performing deep analysis. Experience with vetting future vendors and managing vendor relationships is also a requirement. Success in this position requires the ability to manage stress and pressure from working on multiple projects at one time, while balancing client expectations and project constraints. Experience in the Automotive industry and Adobe Creative Suite is a plus.
Responsibilities
Creating and implementing all aspects of Search Engine Marketing, Display, Social, Digital Video, Email and Other Digital Advertising Campaigns
Monitoring and Managing Campaign Performance
Testing and Tweaking Campaigns to Maximize Conversion Rates
Maintaining and creating custom tags and conversions
Setting up and maintaining website pixels and codes
Reporting and Analyzing Campaign Results
Continuing Education on Legal/Manufacturer Compliance
Google Analytics Monitoring and Reporting
Develop PowerPoints for proposals and reports
Working with Graphic Designers to Create Artwork
Managing and Tracking Campaign Budgets
Meeting Both Short and Long-Term Deadlines
Direct contact and performance reporting to clients
Requirements
Bachelor’s degree in Marketing, Business, Mass Communication or relevant experience
Minimum 3 years online/digital advertising experience
Google Ads and Bing Certification- must have extensive search engine marketing experience
Google Analytics Certification
Must have an understanding of UTM coding
Experience with Meta Ads, Google Data Studio, GA4, Google Search Console, Google Tag Manager, Google Merchant Center, Google Ads, Google My Business and YouTube Studio is preferred
Highly organized and detail-oriented
Self-motivated and self-directed
Strong communication skills and a positive, team-player attitude
Additional Information
Full-Time 40 Hour Work Week Position with Benefits
This is an onsite Position. Relocation is a must for out-of-town applicants
We are proud to be an Equal Opportunity Employer
#J-18808-Ljbffr