Multimedia Graphic Design Specialist
Inside Higher Ed, Muskegon, Michigan, United States, 49444
Job Overview
The Multimedia Graphic Design Specialist at Muskegon Community College plays a key role in strengthening the College’s brand through graphic design, motion graphics, digital content creation, and marketing strategy. This full‑time position (40 hours/52 weeks) requires creating and managing visual assets, web design, and digital campaigns that enhance engagement and drive awareness of the College.
Responsibilities
Create and manage visual assets including web design and digital campaigns that enhance engagement and drive awareness of the College.
Design digital assets and printed materials for internal and external advertising, including mailers, website content, large format prints, web and social media ads, and motion graphic animations.
Improve website designs, WCAG compliance, and UI/UX enhancements as well as analyze website and marketing data for SEO and user engagement improvements.
Work with internal team to leverage project management systems to streamline design and production workflows.
Create and maintain brand identity across all marketing materials.
Collaborate with internal and external partners to develop and execute advertising campaigns.
Conduct A/B testing and iterative design improvements for digital assets.
Provide training and documentation on WordPress website management for staff.
Support rapid‑turnaround design projects, ensuring consistency with institutional branding.
Ensure ADA compliance for digital and print content.
Contribute to social media content strategy, including profile branding and targeted ad designs.
Qualifications
Associate’s degree required with emphasis in graphic design, marketing or related field; bachelor’s degree in graphic design, website design, marketing, or programming preferred.
Demonstrated success in graphic design, digital advertising, website design, UI/UX, and AI.
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects).
Experience with WordPress, SEO, and web accessibility compliance (ADA/WCAG).
Experience with project management tools and digital marketing platforms.
Ability to work independently and manage multiple priorities in a fast‑paced environment.
Strong project management skills, interpersonal, presentation, collaboration, and oral and written communication skills.
Demonstrated ability to relate to people of all ages, races, and social‑economic backgrounds.
Demonstrated ability to operate office technology, software, & equipment.
Ability and willingness to upgrade skills including technology or process changes.
Physical & Work Environment
Mental Demands: Detail work; Student contact; Deadline oriented; Problem solving; Multiple priorities & demands; Continual interruptions; Working alone; Faculty contact; Working with others.
Physical Demands: Standing & walking; Sitting; Carrying; Lifting up to 10 lbs.; Speaking in English via phone or in person.
Work Environment: Normal office environment with minimal heat, dust, and noise; Ability to travel to all campus locations required.
EEO Statement Muskegon Community College is an equal opportunity employer. MCC does not discriminate on the basis of race, color, religion, sex, national origin, marital status, sexual orientation, gender identity, transgender status, political persuasion, disability, height, weight, veteran status, age or any other protected class in any of its educational programs, activities or employment. Minorities, women, veterans, and the physically challenged are encouraged to apply. To the extent required by applicable law, anyone with a disability will be reasonably accommodated by the College. If you have a disability and need an accommodation or assistance in applying for this position, please contact the Human Resources Office.
Location: Muskegon, Michigan, United States
Salary Range: Up to $48,000 depending on experience
Application Deadline: Open until filled; First review on January 5th, 2026
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Responsibilities
Create and manage visual assets including web design and digital campaigns that enhance engagement and drive awareness of the College.
Design digital assets and printed materials for internal and external advertising, including mailers, website content, large format prints, web and social media ads, and motion graphic animations.
Improve website designs, WCAG compliance, and UI/UX enhancements as well as analyze website and marketing data for SEO and user engagement improvements.
Work with internal team to leverage project management systems to streamline design and production workflows.
Create and maintain brand identity across all marketing materials.
Collaborate with internal and external partners to develop and execute advertising campaigns.
Conduct A/B testing and iterative design improvements for digital assets.
Provide training and documentation on WordPress website management for staff.
Support rapid‑turnaround design projects, ensuring consistency with institutional branding.
Ensure ADA compliance for digital and print content.
Contribute to social media content strategy, including profile branding and targeted ad designs.
Qualifications
Associate’s degree required with emphasis in graphic design, marketing or related field; bachelor’s degree in graphic design, website design, marketing, or programming preferred.
Demonstrated success in graphic design, digital advertising, website design, UI/UX, and AI.
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects).
Experience with WordPress, SEO, and web accessibility compliance (ADA/WCAG).
Experience with project management tools and digital marketing platforms.
Ability to work independently and manage multiple priorities in a fast‑paced environment.
Strong project management skills, interpersonal, presentation, collaboration, and oral and written communication skills.
Demonstrated ability to relate to people of all ages, races, and social‑economic backgrounds.
Demonstrated ability to operate office technology, software, & equipment.
Ability and willingness to upgrade skills including technology or process changes.
Physical & Work Environment
Mental Demands: Detail work; Student contact; Deadline oriented; Problem solving; Multiple priorities & demands; Continual interruptions; Working alone; Faculty contact; Working with others.
Physical Demands: Standing & walking; Sitting; Carrying; Lifting up to 10 lbs.; Speaking in English via phone or in person.
Work Environment: Normal office environment with minimal heat, dust, and noise; Ability to travel to all campus locations required.
EEO Statement Muskegon Community College is an equal opportunity employer. MCC does not discriminate on the basis of race, color, religion, sex, national origin, marital status, sexual orientation, gender identity, transgender status, political persuasion, disability, height, weight, veteran status, age or any other protected class in any of its educational programs, activities or employment. Minorities, women, veterans, and the physically challenged are encouraged to apply. To the extent required by applicable law, anyone with a disability will be reasonably accommodated by the College. If you have a disability and need an accommodation or assistance in applying for this position, please contact the Human Resources Office.
Location: Muskegon, Michigan, United States
Salary Range: Up to $48,000 depending on experience
Application Deadline: Open until filled; First review on January 5th, 2026
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