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Social Media Monetization Specialist

The Northstar Group, New York, New York, us, 10261

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For over 30 years, The Source has documented and shaped Hip-Hop and culture. Today, we operate across digital editorial, social media, video, and live experiences — with strong daily engagement and consistent content output. We publish 6–12 posts per day across Instagram, X, Facebook, YouTube, and emerging platforms. The audience is there. The brand equity is strong. What we need now is structured monetization behind it. We are seeking a Social Media Monetization Specialist to build and optimize the revenue engine across our social ecosystem. Key Responsibilities

Develop and execute a comprehensive social monetization strategy Build rate cards and scalable sponsored content packages Align editorial and social output with advertiser-friendly inventory Optimize link-in-bio funnels and payment workflows Improve video monetization performance and ad yield Track and report revenue performance by platform and content type Ideal Ideal Candidate:

3–6 years experience in digital media monetization, branded content, or creator economy strategy Strong understanding of social revenue models and video ad tech Experience building structured partnership packages Data-driven, entrepreneurial, and comfortable in a fast-paced media environmen

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