Content and Communications Manager
Milwaukee Symphony Orchestra, Milwaukee, Wisconsin, United States, 53244
Under the direction of the Director of Communications, the Content & Communications Manager is responsible for the successful implementation of content strategy for the MSO’s social media, including working with the Director of Marketing to develop the digital advertising strategy across platforms. Analyze and compile metrics; aid in developing key strategies. Create content, drive narratives, and develop materials that promote and strengthen the MSO’s mission and brand.
ESSENTIAL DUTIES AND RESPONSIBILITIES
In coordination with the Director of Communications and Director of Marketing, design and implement social media strategy to align with marketing and communications goals.
Lead in the MSO’s relationship with Capacity Interactive, working in partnership with the Director of Marketing.
Generate, edit, publish and share engaging content daily. Manage social media content calendar and digital social advertising.
Utilizes graphic design tools, such as Canvas, Adobe Photoshop or Adobe Illustrator, to develop graphics, images, and video for social media distribution.
Develop organic content and support video production with partners and other departments.
Work with artistic liaisons to obtain content developed by guest artists and edit as needed.
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
Compile and analyze social media metrics and Google Analytics, as well as CI dashboards to monitor MSO brand and reputation.
Through communications strategies, keep internal constituents in all departments informed of potential reputation threats and social media listening results.
Presence at concerts and events for communications and social media needs.
Work with digital media partners to develop content for social media and websites.
Assist with local media interviews or appearances as needed.
Manage freelance photographers and schedule photo shoots.
Proofread all marketing and communications collateral, including ads, emails, direct mail, web updates, program books, and content.
Assist with internal publications and email as needed.
QUALIFICATION REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
CONTACTS WITH OTHERS EDUCATION AND/OR EXPERIENCE The position requires a bachelor’s degree in communications, marketing, English, arts administration, or a related field, and 3-5 years of digital communications experience. Event promotion experience preferred. Strong interpersonal and communication skills and knowledge of social media platforms a must.
LANGUAGE SKILLS Must have excellent verbal and written communication skills.
MATHEMATICAL SKILLS Basic math skills required.
REASONING ABILITY Able to collect data and information, establish facts and draw valid conclusions.
OTHER SKILLS AND ABILITIES This position requires demonstrated ability to meet deadlines and maintain highest level of organizational skills and attention to detail. Regular attendance is required.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Job-related stress may be encountered during high-peak times.
EQUAL EMPLOYMENT OPPORTUNITY It is the policy of the Milwaukee Symphony Orchestra to employ the most qualified person available for a job. This policy recognizes individual differences and the specific demands of each position. The MSO has a firm commitment to extend equal opportunity for employment and promotion to all people without regard to age, race, creed, color, disability, marital status, sex, national origin, ancestry, sexual orientation, arrest or conviction record, military service or any other characteristic prohibited by law except where a bona fide occupational qualification precludes employment.
BENEFITS The Content & Communications Manager is entitled to all benefits available to full-time employees including paid time off, paid holidays, health, dental, life and long-term disability insurances and eligibility to participate in vision insurance, flexible spending account plans, and staff retirement savings plans.
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ESSENTIAL DUTIES AND RESPONSIBILITIES
In coordination with the Director of Communications and Director of Marketing, design and implement social media strategy to align with marketing and communications goals.
Lead in the MSO’s relationship with Capacity Interactive, working in partnership with the Director of Marketing.
Generate, edit, publish and share engaging content daily. Manage social media content calendar and digital social advertising.
Utilizes graphic design tools, such as Canvas, Adobe Photoshop or Adobe Illustrator, to develop graphics, images, and video for social media distribution.
Develop organic content and support video production with partners and other departments.
Work with artistic liaisons to obtain content developed by guest artists and edit as needed.
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
Compile and analyze social media metrics and Google Analytics, as well as CI dashboards to monitor MSO brand and reputation.
Through communications strategies, keep internal constituents in all departments informed of potential reputation threats and social media listening results.
Presence at concerts and events for communications and social media needs.
Work with digital media partners to develop content for social media and websites.
Assist with local media interviews or appearances as needed.
Manage freelance photographers and schedule photo shoots.
Proofread all marketing and communications collateral, including ads, emails, direct mail, web updates, program books, and content.
Assist with internal publications and email as needed.
QUALIFICATION REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
CONTACTS WITH OTHERS EDUCATION AND/OR EXPERIENCE The position requires a bachelor’s degree in communications, marketing, English, arts administration, or a related field, and 3-5 years of digital communications experience. Event promotion experience preferred. Strong interpersonal and communication skills and knowledge of social media platforms a must.
LANGUAGE SKILLS Must have excellent verbal and written communication skills.
MATHEMATICAL SKILLS Basic math skills required.
REASONING ABILITY Able to collect data and information, establish facts and draw valid conclusions.
OTHER SKILLS AND ABILITIES This position requires demonstrated ability to meet deadlines and maintain highest level of organizational skills and attention to detail. Regular attendance is required.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Job-related stress may be encountered during high-peak times.
EQUAL EMPLOYMENT OPPORTUNITY It is the policy of the Milwaukee Symphony Orchestra to employ the most qualified person available for a job. This policy recognizes individual differences and the specific demands of each position. The MSO has a firm commitment to extend equal opportunity for employment and promotion to all people without regard to age, race, creed, color, disability, marital status, sex, national origin, ancestry, sexual orientation, arrest or conviction record, military service or any other characteristic prohibited by law except where a bona fide occupational qualification precludes employment.
BENEFITS The Content & Communications Manager is entitled to all benefits available to full-time employees including paid time off, paid holidays, health, dental, life and long-term disability insurances and eligibility to participate in vision insurance, flexible spending account plans, and staff retirement savings plans.
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