Consumer Lifecycle Marketing Manager - REMOTE
Jobgether, Little Rock, Arkansas, United States
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Consumer Lifecycle Marketing Manager - REMOTE. In this role, you will spearhead the strategy and execution of consumer-focused email and SMS campaigns that engage consumers at critical points in the car-buying lifecycle. Your work will connect consumers with accessible vehicle financing options while ensuring compliance, personalization, and measurable marketing performance. You will collaborate with cross-functional teams in a dynamic environment, leveraging data and insights to optimize campaign effectiveness and drive continuous improvement.
Accountabilities
Develop, execute, and optimize lifecycle campaigns across email and SMS for known leads and prior customers.
Create cohesive marketing journeys for prospective car buyers with vehicle, financing, and dealership related content and recommendations.
Map and identify key moments in the car buying process to generate campaign/test ideas.
Partner with product and marketing team members to enable ways to market vehicle inventory to consumers.
Build segmentation and audience strategies using first-party and behavioral data to deliver timely and relevant communications.
Collaborate with analytics to measure campaign performance, identify optimization opportunities, and develop test-and-learn frameworks for continuous improvement.
Manage campaign builds within marketing automation platform, including list management, quality assurance, A/B testing, and performance tracking.
Present insights and recommendations to leadership based on campaign results and customer research.
Requirements
Bachelor's Degree.
5+ years of experience in email, SMS, or lifecycle marketing roles.
Proven track record managing multi-stage or multi-channel consumer lifecycle campaigns.
Experience working in a regulated or compliance-driven environment.
Proficient in at least one marketing automation platform (e.g., Adobe Journey Optimizer, Iterable, Braze, or similar).
Familiarity with CRM systems, testing tools, customer data platforms, and analytics tools.
Benefits
Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/dental/vision, and many nonstandard benefits.
Opportunity to work in a dynamic and flexible environment.
Collaborative company culture that values teamwork and innovation.
Ongoing professional development and training opportunities.
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Accountabilities
Develop, execute, and optimize lifecycle campaigns across email and SMS for known leads and prior customers.
Create cohesive marketing journeys for prospective car buyers with vehicle, financing, and dealership related content and recommendations.
Map and identify key moments in the car buying process to generate campaign/test ideas.
Partner with product and marketing team members to enable ways to market vehicle inventory to consumers.
Build segmentation and audience strategies using first-party and behavioral data to deliver timely and relevant communications.
Collaborate with analytics to measure campaign performance, identify optimization opportunities, and develop test-and-learn frameworks for continuous improvement.
Manage campaign builds within marketing automation platform, including list management, quality assurance, A/B testing, and performance tracking.
Present insights and recommendations to leadership based on campaign results and customer research.
Requirements
Bachelor's Degree.
5+ years of experience in email, SMS, or lifecycle marketing roles.
Proven track record managing multi-stage or multi-channel consumer lifecycle campaigns.
Experience working in a regulated or compliance-driven environment.
Proficient in at least one marketing automation platform (e.g., Adobe Journey Optimizer, Iterable, Braze, or similar).
Familiarity with CRM systems, testing tools, customer data platforms, and analytics tools.
Benefits
Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/dental/vision, and many nonstandard benefits.
Opportunity to work in a dynamic and flexible environment.
Collaborative company culture that values teamwork and innovation.
Ongoing professional development and training opportunities.
#J-18808-Ljbffr