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Art Director - Brand & Packaging

Fourth Floor, New York, New York, us, 10261

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Our client, a hard goods manufacturing company, is seeking an Art Director - Brand & Packaging to join their team in New York!

Responsibilities

Lead the creative direction and visual identity across all brand and product categories.

Manage and mentor a team of designers, ensuring high-quality output and professional growth.

Oversee concept development, layout, typography, photography direction, packaging design, and digital assets.

Partner with Product Development and Packaging teams to ensure product visuals and packaging align with brand standards and market trends.

Collaborate with Marketing to create cohesive campaigns, sales materials, and promotional assets.

Review and approve all creative materials before release, ensuring accuracy, consistency, and brand alignment.

Maintain and evolve brand guidelines to support company growth and product expansion.

Coordinate with external agencies, photographers, and freelancers as needed.

Stay current with industry trends, consumer insights, and design innovations to drive continuous improvement.

Manage creative timelines, workflow, and priorities to meet project deadlines.

Qualifications

Bachelor’s degree in Graphic Design, Visual Arts, Creative Direction, or related field.

7+ years of experience in design or creative roles, with at least 2–3 years in a leadership or art director position.

Strong portfolio showcasing brand, packaging, print, and digital design.

Expert-level knowledge of Adobe Creative Suite and design production processes.

Experience in wholesale, retail, or consumer goods industries strongly preferred.

Strong leadership, communication, and project management skills.

Ability to work full-time on-site and collaborate in a fast-paced environment.

Full time in office.

$120k-130k

Please submit your resume for consideration.

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