Position Purpose
The Brand Development Analyst assists in executing brand management initiatives for Home Depot private labels brand. Performs detailed analyses in relation to the merchandising product categories, customer analytics and brand growth initiatives to optimize market share, revenue and profitability. Serves as a liaison between Brand Development, On-line Marketing and Consumer Insights teams by facilitating communication and project planning. Serves as subject matter expert within assigned initiative scope. Projects would include digital brand marketing, consumer engagement social media analysis, generate on-line content for THD websites and assist in executing internal communication plans.
Key Responsibilities
50% Digital brand marketing program execution
20% Customer engagement social media analytics
20% Brand initiative analysis
10% Other Brand Management Department projects, as assigned
Direct Manager/Direct Reports
Position reports to the Sr Manager Brand
No direct responsibility for supervising others.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications
Marketing, business or brand management experience
Microsoft Office
Social Media marketing knowledge
Consumer research experience
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years Of Work Experience
2
Preferred Years Of Work Experience
No additional years of experience
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Solid communication and project management skills
Detail-oriented
Problem-solving skills
Ability to multi-task and prioritize in a fast-paced environment
Strong organizational skills
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Key Responsibilities
50% Digital brand marketing program execution
20% Customer engagement social media analytics
20% Brand initiative analysis
10% Other Brand Management Department projects, as assigned
Direct Manager/Direct Reports
Position reports to the Sr Manager Brand
No direct responsibility for supervising others.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications
Marketing, business or brand management experience
Microsoft Office
Social Media marketing knowledge
Consumer research experience
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years Of Work Experience
2
Preferred Years Of Work Experience
No additional years of experience
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Solid communication and project management skills
Detail-oriented
Problem-solving skills
Ability to multi-task and prioritize in a fast-paced environment
Strong organizational skills
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