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Marketing Launch Manager (German Speaking)

Ntrinsic Consulting, New Bremen, Ohio, United States

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MUST SPEAK FLUENT GERMAN (INTERVIEWS AND WORK WILL BE IN GERMAN)

Our client a global technology company, is seeking a Marketing Launch Manager to lead the German market introduction of a new product, playing a pivotal role in translating global strategy into locally impactful go-to-market execution and driving growth in a key European market.

Responsibilities

Own and deliver the country go-to-market strategy for a new product launch in Germany

Develop and execute scalable marketing programmes to drive awareness, demand, adoption and advocacy

Localise global launch campaigns to ensure relevance to the German market while maintaining strategic consistency

Partner cross-functionally with Product Marketing, Field/Growth Marketing, Sales Leadership, Customer Success and Global Integrated Marketing teams

Act as the in-market launch specialist and product evangelist

Build and execute multi-channel, multi-touch campaigns aligned to revenue and pipeline goals

Incorporate local market feedback and insights into campaign planning and execution

Collaborate with in-country teams to define local goals, nuances and success metrics

Manage local influencer marketing initiatives and channel partner marketing programmes

Coordinate with Legal and Go-To-Market Enablement teams to ensure regulatory and compliance readiness of customer-facing materials

Measure, analyse, and report campaign and launch performance to senior regional and global stakeholders

Experience & Qualifications

Fluent German speaker with strong English proficiency for global collaboration

5–10+ years of experience in B2B marketing, with strong campaign management and country GTM experience (technology/SaaS preferred)

Proven experience working closely with Field Marketing, regional teams and cross-functional stakeholders

Strong execution skills with a track record of delivering complex projects on time and within scope

5+ years of hands‑on experience project managing integrated marketing campaigns, including stakeholder alignment, budget management and performance tracking

Experience in HR tech, L&D tech, or enterprise-focused solutions is a plus

Event and webinar marketing experience preferred

Comfortable operating both strategically and tactically in a fast‑paced, matrixed, international environment

Data‑driven mindset with experience tracking, analysing and reporting on marketing KPIs

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