Ray is building a personal trainer for everyone. Using the power of AI, Ray can speak to you, listen to you, and watch you work out much like a human trainer (in some ways, even better). We’re a small, fast-moving team that is passionate about our customers, ships daily, and lives our product values. If shaping the future of fitness, helping millions of people stay healthy, and building a breakout consumer app sounds exciting, this is for you!
About the Role:
As Ray's
Founding Product Marketer , you'll build on our early success to shape our product messaging and build our growth engine. You’ll own our marketing and growth function. On some days, you’ll be working through ad concepts to test on Meta, on other days, you’ll be working with content creators to shape UGC that helps Ray find new audiences. We’re an AI-first company, and we’re always playing with new tools and ideas. If you’re highly curious, creative, and ambitious, this is a rare opportunity to work with an incredible team.
Lead go-to-market (GTM) – help us reach our customers and grow the business
Deeply understand our users through interviews, surveys, and data analysis.
Develop Ray's core messaging, positioning, and value propositions
Own our content and social media presence, creating initial assets that speak directly to our ICP.
Work with UGC creators to create content pipelines that drive awareness.
5+ years in product marketing, ideally for a mobile or consumer subscription product.
Exceptional taste/communication skills; your ideas cut through the noise and connect with customers.
Hands-on experience managing multiple marketing functions: digital campaigns, branded content, social media, and email.
You’re a thinker and a creator with examples of work to share (e.g., copy you've written, campaigns you've run, landing pages you've built).
Active interest in learning/building with AI - we’re constantly trying new tools and tuning our ways of working.
Big bonus points if you use Ray regularly - we live our customer journey daily.
What Success Looks Like
45-Days:
You’ve got some momentum. You’ve connected with customers and have a deep understanding of our offering, competitors, our analytics, and our current channels. You’ve developed a growth hypothesis, and we’re starting to test your ideas.
90-Days:
You’re in the flow. You’re evolving our GTM plan, and we’re leaning into what works.
6-Months : You’re driving growth. After extensive testing and learning, we’ve found sustainable paths to growth, and we’re scaling the team and scaling the business.
Build a product that empowers millions of people to live healthy lives.
You’ll be working in an AI-first environment, building with the latest technology.
This is a career-defining role, and you’ll be working with fun, focused, brilliant people.
Own real upside. (Equity is tied directly to your impact.)
#J-18808-Ljbffr
About the Role:
As Ray's
Founding Product Marketer , you'll build on our early success to shape our product messaging and build our growth engine. You’ll own our marketing and growth function. On some days, you’ll be working through ad concepts to test on Meta, on other days, you’ll be working with content creators to shape UGC that helps Ray find new audiences. We’re an AI-first company, and we’re always playing with new tools and ideas. If you’re highly curious, creative, and ambitious, this is a rare opportunity to work with an incredible team.
Lead go-to-market (GTM) – help us reach our customers and grow the business
Deeply understand our users through interviews, surveys, and data analysis.
Develop Ray's core messaging, positioning, and value propositions
Own our content and social media presence, creating initial assets that speak directly to our ICP.
Work with UGC creators to create content pipelines that drive awareness.
5+ years in product marketing, ideally for a mobile or consumer subscription product.
Exceptional taste/communication skills; your ideas cut through the noise and connect with customers.
Hands-on experience managing multiple marketing functions: digital campaigns, branded content, social media, and email.
You’re a thinker and a creator with examples of work to share (e.g., copy you've written, campaigns you've run, landing pages you've built).
Active interest in learning/building with AI - we’re constantly trying new tools and tuning our ways of working.
Big bonus points if you use Ray regularly - we live our customer journey daily.
What Success Looks Like
45-Days:
You’ve got some momentum. You’ve connected with customers and have a deep understanding of our offering, competitors, our analytics, and our current channels. You’ve developed a growth hypothesis, and we’re starting to test your ideas.
90-Days:
You’re in the flow. You’re evolving our GTM plan, and we’re leaning into what works.
6-Months : You’re driving growth. After extensive testing and learning, we’ve found sustainable paths to growth, and we’re scaling the team and scaling the business.
Build a product that empowers millions of people to live healthy lives.
You’ll be working in an AI-first environment, building with the latest technology.
This is a career-defining role, and you’ll be working with fun, focused, brilliant people.
Own real upside. (Equity is tied directly to your impact.)
#J-18808-Ljbffr