Work Type/Locations
Hybrid in either Jersey City, NJ / Clarksburg, MD / Fairfax, VA / Phoenix, AZ / Panama City, FL
About goTenna goTenna is the world's leading mobile mesh networking company, providing off‑grid connectivity solutions for smartphones and other devices, as well as augmenting traditional communications networks. This technology enables mobile, long‑range connectivity without cell, Wi‑Fi, or satellite connectivity. goTenna's products are currently in use by law enforcement, military, and public safety agencies worldwide. goTenna is a wholly owned subsidiary of Forterra, a leading provider of ground autonomy solutions for the US Department of Defense and other organizations.
About the role We’re looking for a dynamic Content Marketer to tell the story of our company and our technology through case studies, blog posts, webinars, social media, newsletters, and more. The right person for this role is passionate about our customer’s missions, communicating product value propositions, and deeply proactive about delivering quality and on‑brand messaging. The Content Marketing Specialist will report to the Sr Director of Marketing and Partnerships.
Primary Responsibilities
Develop sales enablement content including decks, product sheets, and other assets to support customer engagement by executive and BD teams
Develop company‑based, product‑based, and customer‑based content strategies to drive hyper‑focused sales engagements at every stage of the customer lifecycle, from new awareness campaigns to “land and expand” opportunities with existing customers
Work closely with internal and external subject matter experts (SMEs) to develop op‑eds and blog posts, prepare talking points/scripts for speaking engagements, and support responses to sales proposals (RFI/RFPs)
Collaborate closely with goTenna executive team on company branding and messaging public relations, government relations, and various types of proposals, remaining close to strategic goals and ensuring projects remain on track
Project manage development working with Marketing Design Specialist for all goTenna website properties and prioritize new project/feature “roadmap” as needed for company and team‑level goals and as dictated by digital engagement and performance reporting
Ensure timely, quality, and on budget completion of content marketing projects by providing clear instructions and detailed feedback to internal team members as well as freelancers and other vendors
Maintain a consistent and up‑to‑date resources and product collateral library for pre‑sales enablement, while supporting the Customer Experience team with post‑sale product training and educational materials
Track performance against data‑driven metrics using multiple data sources or systems
Be responsible for the company wide editorial calendar and publishing cadence/workflows for marketing channels, including goTenna’s website, blog, and social media accounts.
Establish a data‑driven Search Engine Optimization (SEO) strategy to monitor and analyze content performance, making iterative improvements in line with company‑level goals, account‑based marketing and sales campaigns, and other brand initiatives
Work with the Product team to translate complex technical specifications into customer ready go‑to‑market (GTM) products that effectively communicate value to stakeholders
Required Experience
8+ years of experience in content marketing, journalism, or a related field
Bachelor’s degree in a related field
Deep attention to detail and strong project management skills
Aptitude for technology and the ability to connect technical concepts with customer value
Ability to work with and collaborate with cross‑functional groups within and outside the organization
Attention to detail and strong project management skills
Strong understanding of SEO principles
Excellent writing, editing, and oral communication skills — able to readily share writing and other content samples upon request
Preferred Experience
Experience marketing one or all of the following: telecommunications technology, SaaS, hardware, and integrated solutions to governmental or non‑governmental public sector organizations, international organizations, and prime contracting companies
Experience at a startup
Experience directing designers to bring visual concepts to life
Proven track record of managing or editing a website, blog, or other publication
Experience orchestrating full‑funnel GTM content strategies that align product value propositions with sales processes
Proficient with the tools in our marketing stack: Pardot, GoToWebinar, WordPress, Shopify, and Asana
An affinity for people who care about team‑building and engaging in a creative and mission focused workplace
Love for goTenna and our mission to transform communications!
Understanding of or ability to learn Salesforce and its basic functions to support day‑to‑day operational needs.
ITAR U.S. Citizen or Green Card Required
Clearance Eligibility This position may require eligibility to obtain and maintain a U.S. security clearance. For more information about U.S. Security Clearances: click here.
Placement at the appropriate job level (entry, senior, etc) will be determined by a combination of years of experience, demonstration of proficiency in this field, and other qualifications.
Benefits
Equity
401(k) plan
Unlimited PTO
Parental Leave with Pay
Holiday pay (including December recess)
Medical, Dental, Vision and life insurance
Pre‑tax benefits
Short‑ and Long‑term disability plans
Professional Development Stipend
Pay Range 90,000 - 115,000 USD per year (VA Office)
goTenna is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#J-18808-Ljbffr
About goTenna goTenna is the world's leading mobile mesh networking company, providing off‑grid connectivity solutions for smartphones and other devices, as well as augmenting traditional communications networks. This technology enables mobile, long‑range connectivity without cell, Wi‑Fi, or satellite connectivity. goTenna's products are currently in use by law enforcement, military, and public safety agencies worldwide. goTenna is a wholly owned subsidiary of Forterra, a leading provider of ground autonomy solutions for the US Department of Defense and other organizations.
About the role We’re looking for a dynamic Content Marketer to tell the story of our company and our technology through case studies, blog posts, webinars, social media, newsletters, and more. The right person for this role is passionate about our customer’s missions, communicating product value propositions, and deeply proactive about delivering quality and on‑brand messaging. The Content Marketing Specialist will report to the Sr Director of Marketing and Partnerships.
Primary Responsibilities
Develop sales enablement content including decks, product sheets, and other assets to support customer engagement by executive and BD teams
Develop company‑based, product‑based, and customer‑based content strategies to drive hyper‑focused sales engagements at every stage of the customer lifecycle, from new awareness campaigns to “land and expand” opportunities with existing customers
Work closely with internal and external subject matter experts (SMEs) to develop op‑eds and blog posts, prepare talking points/scripts for speaking engagements, and support responses to sales proposals (RFI/RFPs)
Collaborate closely with goTenna executive team on company branding and messaging public relations, government relations, and various types of proposals, remaining close to strategic goals and ensuring projects remain on track
Project manage development working with Marketing Design Specialist for all goTenna website properties and prioritize new project/feature “roadmap” as needed for company and team‑level goals and as dictated by digital engagement and performance reporting
Ensure timely, quality, and on budget completion of content marketing projects by providing clear instructions and detailed feedback to internal team members as well as freelancers and other vendors
Maintain a consistent and up‑to‑date resources and product collateral library for pre‑sales enablement, while supporting the Customer Experience team with post‑sale product training and educational materials
Track performance against data‑driven metrics using multiple data sources or systems
Be responsible for the company wide editorial calendar and publishing cadence/workflows for marketing channels, including goTenna’s website, blog, and social media accounts.
Establish a data‑driven Search Engine Optimization (SEO) strategy to monitor and analyze content performance, making iterative improvements in line with company‑level goals, account‑based marketing and sales campaigns, and other brand initiatives
Work with the Product team to translate complex technical specifications into customer ready go‑to‑market (GTM) products that effectively communicate value to stakeholders
Required Experience
8+ years of experience in content marketing, journalism, or a related field
Bachelor’s degree in a related field
Deep attention to detail and strong project management skills
Aptitude for technology and the ability to connect technical concepts with customer value
Ability to work with and collaborate with cross‑functional groups within and outside the organization
Attention to detail and strong project management skills
Strong understanding of SEO principles
Excellent writing, editing, and oral communication skills — able to readily share writing and other content samples upon request
Preferred Experience
Experience marketing one or all of the following: telecommunications technology, SaaS, hardware, and integrated solutions to governmental or non‑governmental public sector organizations, international organizations, and prime contracting companies
Experience at a startup
Experience directing designers to bring visual concepts to life
Proven track record of managing or editing a website, blog, or other publication
Experience orchestrating full‑funnel GTM content strategies that align product value propositions with sales processes
Proficient with the tools in our marketing stack: Pardot, GoToWebinar, WordPress, Shopify, and Asana
An affinity for people who care about team‑building and engaging in a creative and mission focused workplace
Love for goTenna and our mission to transform communications!
Understanding of or ability to learn Salesforce and its basic functions to support day‑to‑day operational needs.
ITAR U.S. Citizen or Green Card Required
Clearance Eligibility This position may require eligibility to obtain and maintain a U.S. security clearance. For more information about U.S. Security Clearances: click here.
Placement at the appropriate job level (entry, senior, etc) will be determined by a combination of years of experience, demonstration of proficiency in this field, and other qualifications.
Benefits
Equity
401(k) plan
Unlimited PTO
Parental Leave with Pay
Holiday pay (including December recess)
Medical, Dental, Vision and life insurance
Pre‑tax benefits
Short‑ and Long‑term disability plans
Professional Development Stipend
Pay Range 90,000 - 115,000 USD per year (VA Office)
goTenna is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#J-18808-Ljbffr