Our client is an asset management firm. They seek a Senior Associate, Social Media Specialist to join their Manhattan, NY office.
Responsibilities
Direct social channel strategy across LinkedIn, X, and YouTube, including content pillars, success metrics, posting cadence, and experimentation across copy, creative, audience, and placements to drive brand visibility and engagement Craft on-brand copy for all social channels and coordinate development of supporting visual assets with the internal design team Partner with internal teams and external agencies to amplify key launches, campaigns, and brand moments on social media Enforce adherence to brand standards and social policies, including tone of voice, writing style, design guidelines, UTM/tagging hygiene, and compliance approvals Own paid social strategy, budgets, and performance targets Translate internal requirements into paid social briefs and manage end-to-end execution, including setup, QA, launch, optimization, pacing, and performance reporting Align with channel marketing, sales, web, and other stakeholders to ensure targeting, creative direction, landing page optimization, and success metrics are consistent Define measurement standards by establishing sources of truth, enforcing tagging protocols, and ensuring required pixels are implemented to connect campaigns to outcomes Establish a reporting cadence that delivers insight into channel- and post-level performance over time relative to success metrics Leverage analytics and reporting to highlight successes and identify opportunities for optimization and improvement Requirements
Bachelor’s degree in Marketing, Communications, Finance, or a related field 5+ years of hands-on experience in social media marketing Asset management or financial services industry Experience developing organic and paid social strategies across multiple social channels Exceptional writing and editing skills Strong attention to detail Experience managing social campaigns Strong project management and organizational skills Experience with LinkedIn, X, and YouTube Job ID # 47693 Tagged as: Hybrid Remote/Office
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Direct social channel strategy across LinkedIn, X, and YouTube, including content pillars, success metrics, posting cadence, and experimentation across copy, creative, audience, and placements to drive brand visibility and engagement Craft on-brand copy for all social channels and coordinate development of supporting visual assets with the internal design team Partner with internal teams and external agencies to amplify key launches, campaigns, and brand moments on social media Enforce adherence to brand standards and social policies, including tone of voice, writing style, design guidelines, UTM/tagging hygiene, and compliance approvals Own paid social strategy, budgets, and performance targets Translate internal requirements into paid social briefs and manage end-to-end execution, including setup, QA, launch, optimization, pacing, and performance reporting Align with channel marketing, sales, web, and other stakeholders to ensure targeting, creative direction, landing page optimization, and success metrics are consistent Define measurement standards by establishing sources of truth, enforcing tagging protocols, and ensuring required pixels are implemented to connect campaigns to outcomes Establish a reporting cadence that delivers insight into channel- and post-level performance over time relative to success metrics Leverage analytics and reporting to highlight successes and identify opportunities for optimization and improvement Requirements
Bachelor’s degree in Marketing, Communications, Finance, or a related field 5+ years of hands-on experience in social media marketing Asset management or financial services industry Experience developing organic and paid social strategies across multiple social channels Exceptional writing and editing skills Strong attention to detail Experience managing social campaigns Strong project management and organizational skills Experience with LinkedIn, X, and YouTube Job ID # 47693 Tagged as: Hybrid Remote/Office
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