Social Media & Digital Engagement Manager
Minnesota Council of Nonprofits, Saint Paul, Minnesota, United States, 55199
Overview
At Twin Cities In Motion (TCM), we Move For More. We’re a 501(c)(3) nonprofit that powers community through movement. Best known for producing the region’s premier running events, including the Medtronic Twin Cities Marathon.
We’re strengthening our core with a reenergized, refreshed, and growing portfolio of signature community events that continue to define who we are and what we’re known for. Around these cornerstone experiences, we’re building a new ecosystem of year-round programs, platforms, and content that deepen engagement and extend our mission beyond race day.
From TC Kids Run Free and the Motion Center to new digital content initiatives and storytelling platforms, we’re creating ways for people of all ages and abilities to move, connect, and thrive—together.
At TCM, we believe movement can transform lives. When we Move For More, we move for health, for community, and for impact that lasts far beyond the finish line.
Position Summary The Social Media & Digital Engagement Manager leads the development and execution of TCM’s social channels, website, event app and ambassador program. Through these channels, TCM ensures people feel connected, inspired to act and supported on their journey to get in motion. This role drives engagement, registration growth, and mission impact by managing TCM’s digital communication platforms—from strategy and planning to distribution and performance optimization.
The ideal candidate is a strategic, creative, hands-on content creator who balances storytelling, community connection and analytics.
Key Responsibilities
Socials Strategy & Execution: Develop and execute a comprehensive socials content strategy aligned with TCM’s brand, mission and business objectives.
Socials Calendar: Manage, execute and adapt the annual socials calendar to ensure alignment across campaigns, programs and event cycles based on data-driven analytics.
KPIs: Define and track KPIs measuring content effectiveness, audience growth, and registration conversion. Use insights to refine strategies and recommend improvements.
Content Creation: Create a wide variety of creative social content that drives engagement, builds brand loyalty and connects community.
Community Management: Provide quick and high-quality customer service via TCM’s socials.
Trends: Stay current on trends in digital storytelling, socials, AI, and nonprofit storytelling.
Website Content & Event App Management: Generate and manage high-quality, SEO/GEO-optimized website and app content.
Platform Maintenance: Maintain accurate and up-to-date information on digital platforms.
Content Schedule: Manage a year-round content schedule for website and app updates and content development.
KPIs: Define and track KPIs measuring content effectiveness, engagement and audience funnels.
Ambassador Program: Foster and provide a collaborative environment for Ambassadors to promote and build TCM’s brand equity across their networks.
Ambassador Selection: Oversee selecting Ambassadors annually, defining role requirements and determining KPIs for program success.
General
Manage and oversee TCM’s part-time Social Media & Marketing Intern, including role responsibilities, projects and workflow. Foster a collaborative learning environment.
Manage content-related budgets, vendors and contractors.
Plan and oversee all photographer and videographer related deliverables.
Work with other departments to execute partnership entitlements across owned platforms.
Work flexible, event-based hours (including evenings and weekends) as needed.
Ability to travel in and around the Minneapolis–St. Paul area for events and media opportunities.
Qualifications Required
Bachelor’s degree in Digital Marketing, Social Media or related field.
3+ years of experience in content marketing, digital media, website management and/or social media.
Proficiency in social media platforms and management tools, including Canva, Hootsuite and Sprout Social.
Proficiency in WIX back-end website administrative interface and website management tools like Google Analytics.
Proven success developing and executing social media and website content strategies.
Strong writing, editing, and messaging skills.
Excellent organizational and project management skills.
Preferred
Experience in nonprofit, event, or lifestyle/fitness industries.
Familiarity with marketing automation and UX principles.
Video and digital design skills.
Reports to:
Sr. Content Manager
Status:
Full-Time, exempt, hybrid work environment with mandatory in-office days/weeks
Salary:
$59,000 to $67,000 per year
Benefits:
Twin Cities In Motion offers a competitive benefits package including health, dental, and vision insurance, 403b employer match, yearly bonus plan, generous paid time-off, along with tailored annual professional development opportunities.
Application Process:
Interested candidates should submit a letter of interest and a resume to jobsearch2@tcmevents.org. The position is open until it is filled.
#J-18808-Ljbffr
We’re strengthening our core with a reenergized, refreshed, and growing portfolio of signature community events that continue to define who we are and what we’re known for. Around these cornerstone experiences, we’re building a new ecosystem of year-round programs, platforms, and content that deepen engagement and extend our mission beyond race day.
From TC Kids Run Free and the Motion Center to new digital content initiatives and storytelling platforms, we’re creating ways for people of all ages and abilities to move, connect, and thrive—together.
At TCM, we believe movement can transform lives. When we Move For More, we move for health, for community, and for impact that lasts far beyond the finish line.
Position Summary The Social Media & Digital Engagement Manager leads the development and execution of TCM’s social channels, website, event app and ambassador program. Through these channels, TCM ensures people feel connected, inspired to act and supported on their journey to get in motion. This role drives engagement, registration growth, and mission impact by managing TCM’s digital communication platforms—from strategy and planning to distribution and performance optimization.
The ideal candidate is a strategic, creative, hands-on content creator who balances storytelling, community connection and analytics.
Key Responsibilities
Socials Strategy & Execution: Develop and execute a comprehensive socials content strategy aligned with TCM’s brand, mission and business objectives.
Socials Calendar: Manage, execute and adapt the annual socials calendar to ensure alignment across campaigns, programs and event cycles based on data-driven analytics.
KPIs: Define and track KPIs measuring content effectiveness, audience growth, and registration conversion. Use insights to refine strategies and recommend improvements.
Content Creation: Create a wide variety of creative social content that drives engagement, builds brand loyalty and connects community.
Community Management: Provide quick and high-quality customer service via TCM’s socials.
Trends: Stay current on trends in digital storytelling, socials, AI, and nonprofit storytelling.
Website Content & Event App Management: Generate and manage high-quality, SEO/GEO-optimized website and app content.
Platform Maintenance: Maintain accurate and up-to-date information on digital platforms.
Content Schedule: Manage a year-round content schedule for website and app updates and content development.
KPIs: Define and track KPIs measuring content effectiveness, engagement and audience funnels.
Ambassador Program: Foster and provide a collaborative environment for Ambassadors to promote and build TCM’s brand equity across their networks.
Ambassador Selection: Oversee selecting Ambassadors annually, defining role requirements and determining KPIs for program success.
General
Manage and oversee TCM’s part-time Social Media & Marketing Intern, including role responsibilities, projects and workflow. Foster a collaborative learning environment.
Manage content-related budgets, vendors and contractors.
Plan and oversee all photographer and videographer related deliverables.
Work with other departments to execute partnership entitlements across owned platforms.
Work flexible, event-based hours (including evenings and weekends) as needed.
Ability to travel in and around the Minneapolis–St. Paul area for events and media opportunities.
Qualifications Required
Bachelor’s degree in Digital Marketing, Social Media or related field.
3+ years of experience in content marketing, digital media, website management and/or social media.
Proficiency in social media platforms and management tools, including Canva, Hootsuite and Sprout Social.
Proficiency in WIX back-end website administrative interface and website management tools like Google Analytics.
Proven success developing and executing social media and website content strategies.
Strong writing, editing, and messaging skills.
Excellent organizational and project management skills.
Preferred
Experience in nonprofit, event, or lifestyle/fitness industries.
Familiarity with marketing automation and UX principles.
Video and digital design skills.
Reports to:
Sr. Content Manager
Status:
Full-Time, exempt, hybrid work environment with mandatory in-office days/weeks
Salary:
$59,000 to $67,000 per year
Benefits:
Twin Cities In Motion offers a competitive benefits package including health, dental, and vision insurance, 403b employer match, yearly bonus plan, generous paid time-off, along with tailored annual professional development opportunities.
Application Process:
Interested candidates should submit a letter of interest and a resume to jobsearch2@tcmevents.org. The position is open until it is filled.
#J-18808-Ljbffr