Trade Show Specialist
Tyler Technologies, Plano, TX, United States
Description
Tyler’s Technologies’ marketing team is hiring a trade show specialist responsible for collaborating and executing multiple aspects of trade show management focused on the ERP and Civic market. Primary responsibilities will include customizing the trade show experience for target audiences to achieve Tyler’s strategic goals and ensuring that trade show delivery is consistent. The trade show specialist will partner with multiple sales channels and is responsible for trade show management, lead management, booth inventory/shipping, budget oversight, and event exhibit support.
Responsibilities
Responsible for identifying and managing trade shows for target audience:
Research trade shows to obtain the latest vendor information
Manage high-profile and large trade shows as well as smaller tiered shows
Meet with marketing leaders to review recommended trade shows based on company goals and budget
Generate budgetary reports and provide budget projections to the marketing lead
Track and analyze trade show demographics: # of attendees, job titles, etc.
Explore, analyze and present sponsorship opportunities with vertical team
Manage sponsorship opportunities in trade show marketing
Ensure Tyler‑brand consistency in marketing campaigns and trade show planning
Responsible for all trade show logistics including:
Selecting booth location
Submitting approved company/divisional descriptions
Selecting/purchasing show services (electricity, materials handling, Internet, etc.)
Securing and ensuring timely delivery of pre- and post-show lists
Collecting and consolidating pre- and post-show sales feedback either through surveys or direct interaction with sales reps
Ensuring that all appropriate materials arrive at the show for installation
Generating post show budget versus expense reporting
Coordinating the execution of show-related marketing campaigns in collaboration with marketing specialists
Tracking and coding all show related expenses to credit card statements and invoices with the proper account code for expense tracking
May be required to code FedEx bills for payment
Develop and maintain positive working relationships with all clients which may include associations, Tyler clients, Tyler staff and third‑party vendors.
Tier 1/Tier 2 trade show responsibilities include:
Working with exhibit house to secure assets, arranging show services, and shipping logistics
Working with marketing team to identify and execute engagement programs that align with established goals to drive traffic
Initiating and/or leading pre‑show meetings to communicate established goals for show and discussing all relevant activities
Utilizing trade show management software, maintain trade show records including:
Comprehensive files for each trade show
Tracking all associated costs
Pre- and post-show attendee lists
Responsible for registering company representation for trade shows and ensuring overall show coverage is managed.
Responsible for distributing show information to stakeholders and onsite representation and elevating additional onsite special requests to marketing lead.
Responsible for trade show booth inventory to ensure availability and appropriateness and report the effectiveness and usage of materials back to the marketing lead.
Responsible for auditing/managing literature and promo item inventory, including producing and distributing regular inventory reports to the marketing team.
Responsible for negotiating value adds and/or discounts for sponsorships to garner additional value.
Responsible for executing lead management/engagement/return on objective reporting for each show.
Responsible for ad‑hoc marketing communications/trade show projects as assigned.
Qualifications
Bachelor’s degree in a related field or equivalent experience preferred, but not required
Typically requires 3‑5 years of trade show experience
CTSM or CTSM study recommended
Excellent organizational skills
Basic understanding of our industry and marketing concepts
Strong communication skills
Proficiency in Microsoft Office products
10‑25% travel for trade shows and internal meetings
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Responsibilities
Responsible for identifying and managing trade shows for target audience:
Research trade shows to obtain the latest vendor information
Manage high-profile and large trade shows as well as smaller tiered shows
Meet with marketing leaders to review recommended trade shows based on company goals and budget
Generate budgetary reports and provide budget projections to the marketing lead
Track and analyze trade show demographics: # of attendees, job titles, etc.
Explore, analyze and present sponsorship opportunities with vertical team
Manage sponsorship opportunities in trade show marketing
Ensure Tyler‑brand consistency in marketing campaigns and trade show planning
Responsible for all trade show logistics including:
Selecting booth location
Submitting approved company/divisional descriptions
Selecting/purchasing show services (electricity, materials handling, Internet, etc.)
Securing and ensuring timely delivery of pre- and post-show lists
Collecting and consolidating pre- and post-show sales feedback either through surveys or direct interaction with sales reps
Ensuring that all appropriate materials arrive at the show for installation
Generating post show budget versus expense reporting
Coordinating the execution of show-related marketing campaigns in collaboration with marketing specialists
Tracking and coding all show related expenses to credit card statements and invoices with the proper account code for expense tracking
May be required to code FedEx bills for payment
Develop and maintain positive working relationships with all clients which may include associations, Tyler clients, Tyler staff and third‑party vendors.
Tier 1/Tier 2 trade show responsibilities include:
Working with exhibit house to secure assets, arranging show services, and shipping logistics
Working with marketing team to identify and execute engagement programs that align with established goals to drive traffic
Initiating and/or leading pre‑show meetings to communicate established goals for show and discussing all relevant activities
Utilizing trade show management software, maintain trade show records including:
Comprehensive files for each trade show
Tracking all associated costs
Pre- and post-show attendee lists
Responsible for registering company representation for trade shows and ensuring overall show coverage is managed.
Responsible for distributing show information to stakeholders and onsite representation and elevating additional onsite special requests to marketing lead.
Responsible for trade show booth inventory to ensure availability and appropriateness and report the effectiveness and usage of materials back to the marketing lead.
Responsible for auditing/managing literature and promo item inventory, including producing and distributing regular inventory reports to the marketing team.
Responsible for negotiating value adds and/or discounts for sponsorships to garner additional value.
Responsible for executing lead management/engagement/return on objective reporting for each show.
Responsible for ad‑hoc marketing communications/trade show projects as assigned.
Qualifications
Bachelor’s degree in a related field or equivalent experience preferred, but not required
Typically requires 3‑5 years of trade show experience
CTSM or CTSM study recommended
Excellent organizational skills
Basic understanding of our industry and marketing concepts
Strong communication skills
Proficiency in Microsoft Office products
10‑25% travel for trade shows and internal meetings
#J-18808-Ljbffr